By combining the finest materials, functional design, and considered details, Native Union creates products with personality, that enhance the way you live with your tech.
Native Union (nativeunion.com) has 453 customer reviews on Five Star Index, with an average rating of 3.8 out of 5.
Also known as
nativeunion.com
Website
nativeunion.com
Category
Computers & Phones
Listed on Five Star Index
2026
About these reviews
Replies
The company replied to 26% of reviews.
Latest
Most recent review: October 2026.
Edits
Reviews are shown as their authors wrote them. The company can reply, but cannot edit them.
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products great - still waiting for my last order - over a month ago...
DK
Denis K.
Great products, but advertising emails for sold-out items are annoying
First of all, I love your products and what you're doing. But sometimes, you send a marketing email, and once I go to the website, I see that most items are sold out. Also, the same thing happened with the email you sent announcing a new product: once I opened the website, the item was already sold out. I must say that I open emails right away, so there is no case that I missed the email and opened it the next day or something. It happened multiple times, and it looks like a cheap manipulation. Either fill your stock or avoid advertising sold-out items.
Response from Native UnionMay 29, 2024
Hello Denis,
Thank you for your feedback and for your kind words about our products. We apologize for the frustration caused by the advertising emails for sold-out items. We understand how disappointing this can be and are actively working to improve our stock management and email communication. Your experience is important to us, and we'll strive to prevent this issue in the future. If you have any other concerns or need assistance, please don't hesitate to reach out. Thank you for your understanding and support.
BS
Biff S.
A once-reliable brand no longer trustworthy, fallen to cheapness
TL;DR
- Pair of expensive cables didn’t even last three years, compared to a 2017 cable from same brand that endured for 7 long years.
- No support from Native Union.
- Drop in quality of products over the course of years.
I’m in shock, actually. Today was the final dissapointment that forced me to share my experience and warn others.
First, let me preface my review with an anecdote. I discovered Native Union (NU) years ago in 2017, when I wandered into an Apple Store and wound up buying a NU charging cable for my phone. That cable was costly but extremely reliable, never failing on me once. This led to me becoming a patron of NU, frequently and excitedly ordering cables and accessories from them.
The year was 2021, I needed a pair of USB-C cables for my devices so I went straight to NU and didn’t hesitate to buy from them. I expected to have two trusty new cables that would last years and years just like the iPhone charger I bought from NU years past in 2017.
My experience with the two cables was persistently ominous. The cables were too easy to be pulled out from devices. With a light tug, it was out. I recall this was advertised as a feature that saved devices from being ripped off the desk with the cable, but my 2017 cable did not pull out like this. Some insidious cost-cutting was at play, I gathered.
The next thing that caused me to raise an eyebrow at NU as a company, was the discrepancy in how they brand themselves as a French-based innovative company but their business address is in Hong Kong. That dishonesty still makes me queazy.
In 2023, 1 of my 2 cables died. That wasn’t right. There was no reason the cable should have failed after such a short time. No I didn’t abuse it, yes it was costly and yes, it was marketed as durable. Despite being frustrated, I sent a polite support request to NU. NU did not answer my support request. There was no response. I got nothing from them.
By this point, my trust was totally gone in this company. An additional slight to inform my opinion, a screen cleaner I bought once was amazing. The second time, it was defective and didnt spray period, at best it freed a fear bulbous drops of cleaning agent.
I’d lost 1 of 2 USB-C cables but still had 2 devices that needed charging. I adapted, found an old cable to use in the stead of my broken NU cable. I had 1 NU cable left and I knew I wouldn’t be ordering from them again.
This review exists because today the second cable I ordered 2021 failed me, in most stunning fashion. I picked up the powerboard my cable was connected to, and placed it on the ground. When I retrieved the cable, the USB-C dock was significantly bent. I was in disbelief, how did this happen? I tried to fix it, I bent it back to straight and plugged it into the power socket and into my device. It was broken.
Now I am without a cable for my devices. I’ve yet to find a new brand to buy and might be rationing my cable between my two devices. I never expected that having reliable cables was in fact a privilege, especially with the cost of entry.
Remember that cable I bought from NU in 2017? It died this year, after seven long years. It was withered and needed to be plugged in at a certain angle for a short while before eventually going to electronics heaven, but it earned that death. It is inexcusable that expensive cables from the same brand lasted a fraction of that cable’s lifespan.
I’ve had too many poor encounters with Native Union and my trust in them is gone. Overpriced and haughty in its brand identity, cheap production quality.
Response from Native UnionMay 21, 2024
Hello,
Thank you for taking the time to share your detailed feedback and experiences with Native Union products. We are genuinely sorry to hear about the issues you've encountered, particularly with the longevity and quality of our cables that you've purchased over the years. It's clear that your experiences have not met the high standards we aim to uphold, and for this, we sincerely apologize.
The concerns you've raised about the quality and customer support are troubling and not indicative of the brand values we strive to embody. We are committed to providing high-quality products and transparent, effective customer service. Clearly, we have fallen short in your case, and we want to make this right.
We would appreciate the opportunity to investigate this matter further and to offer assistance in resolving these issues. Could you please leave your contact details in the request message from Trustpilot platform or reach out directly to us at [email protected]? This will enable us to connect with you directly and address your concerns comprehensively.
Once again, we are sorry for your disappointing experience, and we are eager to restore your faith in our brand. Thank you for your past support, and we hope to have the opportunity to serve you better in the future.
SM
Spam M.
Stalkers. Impossible to unsubscribe.
Impossible to unsubscribe.
Deliberately confusing.
Response from Native UnionMar 25, 2024
Hello,
Thank you for your feedback. We apologize for any inconvenience you've experienced with our subscription service. We're committed to ensuring a straightforward and user-friendly experience, so we'll look into making the process clearer and simpler. To resolve this promptly, please contact us on [email protected] directly, and we'll ensure your unsubscribe request is handled smoothly and swiftly. Your satisfaction is important to us, and we're here to help."
MW
Marcus W.
Do not buy direct, go to a third party seller.
Purchased a (Re)Classic iphone case direct instead of from a third party (to benefit the manufacturer). Case arrived and colour was very different to that on advertised pictures. Eventually managed to get them to accept a return but this was to HK and at my cost. If you want to buy a Native Union product then go to a third party so you don’t have to go through the same. Would not recommend as a seller.
Response from Native UnionDec 20, 2023
Hello Marcus,
We greatly appreciate the time you took to share your valuable feedback with us. We understand the challenges you faced with our previous returns policy, which restricted returns to only our warehouses in France, the US, and Hong Kong. We sincerely apologize for any inconvenience this may have caused.
We are excited to announce that we have been working diligently to overhaul our return process. By the end of December 2023, we will be introducing an enhanced return service that supports local returns worldwide. This means that regardless of your location, you will now have the convenience of returning items locally, eliminating costly expenses and unnecessary delays.
At Native Union, your satisfaction as a customer is our utmost priority, and we are fully committed to providing you with an exceptional shopping experience. We genuinely appreciate your patience and understanding throughout this process. Our aim is to make your return experience more convenient and hassle-free, ensuring that you can continue to support Native Union with confidence.
If you have any further questions or require any assistance, please do not hesitate to reach out to us. Our dedicated team is here to help you.
Best Regards,
Darren
Customer Experience Manager
Native Union
RB
Rebecca B.
Terrible service
Terrible service
I had previously bought their cables from other retailers and been impressed. This time I made the mistake of buying from them directly.
They don't make it clear they ship from Hong Kong by air for each order individually, which seems exceptionally wasteful and unsound ecologically. Then if you're unhappy with the products you have to ship them back to Hong Kong at your expense recorded and pay for insurance to make sure if they are lost you aren't unable to recover your funds.
Native Union shouldn't have a localised UK site that leaves the impression it's trading from the UK and then behave like I ordered from Alibaba, it's massively misleading.
Response from Native UnionDec 20, 2023
Hello Rebecca,
Thank you for taking the time to provide us with your valuable feedback. We want you to know that we truly value our customers' opinions, and we have been actively listening to your concerns. We understand the difficulties you encountered with our previous returns policy, which only allowed returns to our warehouses in France, the US, and Hong Kong. We sincerely apologize for any inconvenience caused.
We are delighted to share the exciting news that we have been working tirelessly to revamp our return process. By the end of December, we will be launching an enhanced return service that supports local returns worldwide. This means that regardless of your location, you will now have the convenience of returning items locally, eliminating costly expenses and unnecessary delays.
Your satisfaction as a customer is our top priority, and we are fully committed to providing you with an outstanding shopping experience. We genuinely appreciate your patience and understanding throughout this process. We hope that this improvement in our return process will encourage you to continue supporting Native Union.
If you have any further questions or require assistance, please do not hesitate to reach out to us. We are here to help.
Best Regards,
Darren
Customer Experience Manager
Native Union
MA
Mark
Poor return policy
If you need to return a product then you have to cover shipping costs back to Hong Kong. Think this should be made clearer when purchasing the product. Customer service responses lack empathy.
Response from Native UnionMay 29, 2024
Hello Mark,
Thank you for your feedback. We're sorry to hear about your experience with our return policy and customer service. To address this issue, we've recently introduced a new return center to make the process easier and more cost-effective for our customers. We appreciate your input and are committed to improving our services. If you have any further questions or need assistance, please don't hesitate to contact us. Thank you for bringing this to our attention.
NO
None O.
They do not accept returns???
Customer service do not honour EU's cooling off period 14 day return.
Actually, I ordered a Heritage Wireless Charger and it fails to charge my magsafe iphone mini correctly.
I immediately reported it and it was noted but I had to keep contacting for updates.
Now they are treating it as a warranty claim instead of a return/refund.
Totally backwards and extremely frustrating to literally have them second guess how I am using their product:
What phone, what charger, have you tried changing your phones battery settings? Absolute pathetic service.
Response from Native UnionOct 12, 2021
Dear Gordon,
Thank you for your comments. We are more than happy to help you with the refund for the Heritage Valet charger. However, since there is a chargeback placed on your order we are unable to refund you for the charger.
The patina on the leather card holder is a natural one and as mentioned earlier by my colleague, we are out of stock for that item. There will be no replenishment of this stock as it's an end of line product.
Would you prefer an Emeraude (Green) colour instead for the card holder? Please return the card holder which you need to replace https://www.nativeunion.com/collections/new-releases/products/heritage-card-holder?variant=34408251031691
Can you kindly advise your bank to also drop the chargeback and we shall be able to process the partial refund immediately.
Please reply back to us on the ticket ID 488193 for further action. Thank you
Regards,
Native Union Support Team
