Brian B.
A bank without support, and a brokerage firm that only lets you trade once a day
I moved to M1 when Sharebuilder folded. I appreciated the fact it allowed for fractional share purchases, and customer support was super-helpful with the transfer process, but that ended quickly. Positions that M1 didn't support were kept in limbo for months and then cashed out without notice and for less than their value. It took weeks of arguing with customer service to apply a credit to compensate. Then I realized that you can only buy shares at market open, which is ridiculous. To be able to trade a 2nd time (at an hour before market close) you have to pay a $125 yearly fee for their M1 Plus service. I signed up for a year, and then M1 began to give the service away for free as an enticement for customers... did I get my money back? Nope, but once I complained, I did get a six-month extension (not an equal value in my book). Not to mention, trades are incredibly slow, since they use Apex Clearing as their broker (so M1 can take a cut of the trade). I placed trades at the beginning of the day today with both M1 and my brokerage account at Schwab -- Schwab executed my trades at 9:05am. M1 waited until 9:50am. Back to the yearly fee: it does earn you a 1% interest rate and 1% cashback (without it, you get zero) of course keep in mind, you have to spend/bank $12,500 before you recoup that fee. Their credit card is also a $95 yearly fee, unless you pay the $125. I have two savings accounts right now that give me 0.61%, no fees, no strings attached. They also charge international purchase fees unless you pay - but don't dare use your debit card with an overseas retailer, because that will lock your card 99% of the time - which brings us to... They only have customer support during trading hours. That's it. And you can't call and speak to a person, you can only get to them through e-mail. And if your card is locked after business hours, or on the weekend, and VISA's fraud protection service properly doesn't unlock your card after verifying any questionable transactions, then you are out of luck, VISA's automated system will hang up on you and there's no one to call at M1. Make sure to bring another card with you when travelling. The web interface is nice and clean, and placing trades (the one or two times you are allowed to a day) is nice and clean. It's 'pie-based' system (set up that way to facilitate easy fractional trades across all your holdings, much like Schwab's 'stock slices') takes a small learning curve but is easy to figure out. Their customer service began as friendly, in their early days, when they were wooing users, but now waivers between combative when you do reach them, slow to respond, or just non-existent. Remember, they only available during trading hours, so no weekends or holidays. The customer service number on their debit card rings to VISA, not M1. Also, no support for Quicken, they use Apex Clearing for their trades and Lincoln Savings for their debit card, but you can't use your M1 credentials to set up Quicken to pull transactions online using those institutions. They also used to fail to inform customers of upcoming mergers, acquisitions or if a ticker was no longer being supported, so they would liquidate positions without warning, although they have gotten slightly better in this regard. Still, keep an eye on any news for your holdings through your favorite 3rd party news service, just in case. M1 is for passive investors only and for customers with large holdings where the fees involved is a blip to them. Better services and competitive interest rates are out there if you do some research. Their credit card has a nice generous cashback program that rolls the proceeds back into stock in those companies (Target, Starbucks, Tesla) but retailers can drop in and out, and again, it carries a $95 fee if you don't use their other services. Their lending service was competitive, allowing you to borrow against your portfolio at only 1%, but that has been gone for some time, the rate is now 2.25%, and rockets up to 4.5% if don't (repeat it with me) pay the $125 M1 Plus fee. M1 is another example of another online-only bank that started strong and hungry, but now like Aspiration, Empower, etc, have trimmed their customer support to a bare minimum and needs to gouge their customers for fees for services other banks give for free or substantially less to survive.




