Kevin W.
Lab diamonds sold as natural
Selling lab-grown diamonds under the label of natural diamonds is a fundamental breach of trust. I purchased what was advertised as a natural diamond 14K white gold ring in June 2024 for $810. Two years later, when I took the ring to a local jeweler for routine rhodium plating, I suffered the humiliation of being told the stones were actually lab-grown. To make matters worse, when I reached out to Luther’s Diamonds about the misrepresentation, it took a full week and multiple unanswered follow-up emails just to get an initial reply. While Head Designer Jack Aitkin eventually acknowledged their supply chain failure, and issued a refund of my original $810, the resolution is entirely inadequate. A simple refund two years later does not make me whole. Because diamond prices and replacement costs have increased over time, $810 is nowhere near enough to buy an equivalent natural diamond ring today. I was forced to return the piece I wore for two years, leaving me with no ring at all and absorbing the financial loss out of my own pocket if I want to replace what I originally ordered.
Response from Luther's DiamondsSep 7, 2026
Hi Kevin, I want to address this personally. Your order was a custom 14K white gold ring specified with natural-diamond pavé stones. We take your concern extremely seriously, which is why we accepted the ring back, issued a full refund of the original purchase price, and submitted the ring to GIA for an independent inspection. At this time, we are still awaiting GIA’s findings. It is therefore important to clarify that we have not yet received independent confirmation that the stones were lab-grown rather than natural. During our communication, I explained that if GIA confirms a discrepancy, we will recognize it as a serious supply-chain failure and address it accordingly. I did not intend that conditional statement to serve as confirmation before the inspection was completed. I also sincerely apologize that our initial response took longer than it should have. Regardless of the inspection’s outcome, you deserved more timely communication from us. We remain committed to handling this transparently and will contact you personally as soon as the GIA findings are returned. Jack Aitkin Head Designer Luther’s Diamonds




