Marcella W.
Think thrice before you buy
Marisa Murgatroyd is very knowledgeable and knows how to draw people in with sales psychology. EPM contains a lot of useful information. She and her coaches have a high likeability factor which is why her sales are good. Her guarantee is that you will launch a course and make your money back in 90 days or less or you get your money back- as long as you meet all deadlines and show proof of how many potential customers you talked too, i.e. fill out a spreadsheet and record the conversations. This guarantee is mostly impossible to redeem for a few reasons: 1. The reality is - and Marisa is smart enough to know this- that we were so overwhelmed with long, redundant videos, live meetings, emails with completely different action steps than the course, coaching sessions with completely different action steps than the course, and bonuses that it was hard to focus on what to do next. There were several students in our group who were not able to finish the course and assignments by the deadline - which negates the guarantee. I think her MO is to overwhelm students with a ton of information to the point where they question their own sanity and capabilities when they can't get it all done. Anyone who was able to get it all done, launch and profit has to be someone who came to the table w/their course already figured out and mostly done. PERIOD. I noticed that a large % of the students were elderly, 70+ years old and I'm sure that was intentional - to market to that age range hoping they would not be able to keep up the pace, thus negating the guarantee. 2. Even though I was able to focus long enough to actually finish the class assignments, I did not launch a course. It's impossible to finish the EPM course, sell the course and create a great course (in that order) in 90 days. Mostly because EPM is redundant and takes you at a slow pace until the very end, when the assignments get real. You will need to start with a mostly finished product OR you should already have an audience to sell to. This eliminates the need to spend time networking and cold selling dozens of people in order to get 1 - 3 sales. 3. You are strongly encouraged - not mandatory- to use their technology to create sales pages, email campaigns, and host your course. The technology is somewhat complex because it is very multi-functional and requires a learning curve, which you really don't have time to commit to in 90 days. You'd be better off using a much simpler product while you are attempting a launch. I work in IT and it was challenging for me - I can't imagine how the others felt. Again, I'm sure Marisa knows all of this which is why she issues a guarantee and pushes this technology which is supposed to be much better since it combines multiple platforms in one. While I was focused on the technology, I got behind on my cold selling which negates the guarantee. There is a weekly class that supports the technology, but again, the platform is so nuanced that a 90 min weekly class wasn't enough to help. 4. The coaching sessions, if you can call it that, consisted of 30 minutes of announcements, 30 minutes of additional teaching which sometimes contradicted the video lessons, and 30 minutes to answer questions from the team of aprox 60 people. Are you kidding me? Before we could get into this course and prove that her concepts work, she was already trying to upsell us on the next thing. Overall, I do believe the EPM could be a valuable resource to anyone who is attempting to launch as long as they have time to complete it. My low rating is because I believe a little deception and manipulation was used to draw in a large crowd. We were given the impression that it was doable even if we were starting from ground zero. The guarantee, the timeframe and the supposed success rate doesn't add up with what we were sold. This is more of a "how to sell" course than a "how to market, create, launch, and sell" your course - which is what we were sold.



