Charlotte W.
Recommend!
Got a very cute diamond tennis bracelet for my daughter, she is beyond happy! The quality and the design are exceptional! Recommend!

ItsHot Diamond Watches & Jewelry Store NYC. We specialize in High Quality Custom Designer Jewelry and custom watches. We have been in jewelry business since 2004. You can purchase our designs online at www.ItsHot.com or at our Manhattan jewelry store in NYC. Visit us for top designs and best prices on Diamond Watches, Diamond Engagement Rings & Wedding Rings, Diamond Earrings, Diamond Bracelets, women's and men's diamond ring, necklaces, gold chains and more!
ItsHot.com Diamond Jewelry & Watches (itshot.com) has 329 customer reviews on Five Star Index, with an average rating of 4.6 out of 5.
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329 approved reviews, newest moderated first
Charlotte W.
Got a very cute diamond tennis bracelet for my daughter, she is beyond happy! The quality and the design are exceptional! Recommend!
Dorothy R.
I usually get super nervous when it comes to buying jewelry. But I am so grateful I found ItsHot and Oksana made this experience a breeze! She took time explaining the difference in price and qualities of diamonds and we picked the best ring for my budget, love it! I am already planning my next purchase!
Susan B.
Their diamond bracelets are so beautiful that it is very hard to choose just one! Love the bracelet I picked though and I very much recommend visiting them!
Ernest W.
I bought a nice Rolex Datejust watch and a pinky ring, was very happy with this purchase, the staff was very friendly. The store has a nice variety of watches and jewelry for some of the lowest prices I saw for that quality (I did shop around quite a bit, nobody beats their prices for the diamond quality they offer). I highly recommend this store to anybody who is looking to invest properly. The quality is beyond.
Roxanne B.
Amazing service. They do a great job explaining all there is to know about diamonds. I was looking for a unique ring with a type of diamonds you can’t find at regular jewelry stores and they were able to provide some very nice options for my price range (to stay within price range was a requirement). Delighted with what I have got.
shabnam J.
I purchased a Rolex watch from them about a month ago. I showed it to two Rolex specialist and they both confirmed that the watch is not authentic! I have been told that the band, the crown and the backplate are not authentic. I can not comment about the movement as I did not want the specialist to open the watch. I had a similar model which weights approximately 110g, this one was barely 60g and this was the main reason I got suspicious and wanted to show it to someone else. I am so glad I did that. The description did not say that the watch was customized so I thought it has Rolex diamond, however, they later claimed that it is customized and they put the diamonds on it. They also claimed that the watch comes in original Rolex box, however, even the box was a replica. Anyways I returned it and they refunded me the same day they received the watch. I had to pay $100 for the shipping since I had to of course get insurance for it. And overall it was a hassle that was not worth it! P.S. I checked their website and notice that they have changed the watch description after I told them that I will be taking legal actions!
Response from ItsHot.com Diamond Jewelry & WatchesJul 6, 2021
The watch was 100% authentic as was verified, the band in the watch was after market, but the case and movement are 100% authentic. When you purchase a 30 year old pre-owned Mercedes Benz automobile, you will not have authentic tires on it, as they wear out and its impossible to this car with original tires after driving it for 30 years. The bands on the watches wear out the same way, so when you purchase a 30 year old Rolex for $5k-$6k in 99 out of 100 cases the band will be after market, simply because they get worn out and stretch out. Also you should check weights of different production year Rolexes and you will see that depending on the year of production (1980s for example vs 2000s) the weight of the Rolex watch will vary greatly (its actually the weight of the band that varies in weight the most). So yes, we stand behind out products 100%, but please have proper expectations spending $5k-6k on diamond Rolex, we do clearly state on the watches they are pre-owned, 2 out of about 100 watches we sell did not have this note the watches are customized which was added (we purchase these watches pre-owned and do set diamonds on them, so the diamonds are authentic diamonds but after-market). Buying Rolex watch with factory set diamonds is 100% waste of money as they make triple profit on diamonds, and once you purchase such a watch the resale value will drop to 1/3, while we make only about 15% on these watches so you are paying very little mark up for the same diamonds which help to keep the value of the watch when you purchase it actually. Watches for example that are listed at around $6k today, were listed about $1k less 2 years ago, so in just two years such a watch went up in price 20% instead of losing its value! So its very simple: you can buy a pre-owned Rolex watch with custom/not factory set diamonds and have this watch hold the value over the years or buy similar year watch for nearly triple the price with factory set diamonds by Rolex and have the resale value drop nearly 1/2 the day you paid for it, never going up anywhere close to what you paid for it.
Justin P.
I found a beautiful diamond bracelet for my wife here. Their prices are very reasonable and the staff is super welcoming and eager to help. Highly recommended!
Karine W.
If you are searching for unique jewelry pieces for affordable prices, you should stop by this place. They have such a wide range of diamond bracelets, rings, necklaces, earrings and pendants that will leave you wondering which one to choose!