K H.
A fit for many markets, but not mine
The people I worked with were wonderful people. The plan they put together for me at the beginning was a great start and gave me the clarity I needed to further shape my product package into a great offer. The marketing plan, unfortunately, wasn't what I expected and was not a fit. I wasn't looking for sales call strategies as much as a marketing system to bring highly qualified leads to me. That was where the sales guy and I got our wires crossed. The 90 day marketing plan is front loaded with warm emails and messages to set up sales calls, and setting up podcasts, neither of which fit a high-value B2B offer like I have. I followed the program, sent thousands of emails and LI messages and set up as many sales calls ("discovery calls") as I could, but was unsuccessful. I was already good at getting on podcasts, but got a little better from what I learned. In spite of being on dozens of podcasts (some top 2%) and using all the tricks taught, I got nothing. The salesperson told me the program would only take about 5 hours a week. That seemed rather ridiculous, but I was already committed to full time, so I didn't worry about it. The reality is, there is absolutely no physical way to get through the program in 90 days even full time. It's essentially an extremely detailed online program that can become both tedious and extremely time consuming. You also have to be quite adept at various marketing tools and have some artistic talent to accomplish everything. Having said that, I did find some great tips and strategies embedded in the program that were useful for executing the plan. They just weren't that helpful for me. My coach was highly positive and encouraging. However, it became clear early on that my business was not a fit and if I were to succeed, I would need a coach with expertise closely aligned to my kind of B2B business. At the end, I was able to work with someone very briefly who I think could have been a great asset helping me course correct if we had started working together much earlier. I spent $12,000 and about 8 months of work and got zero sales from the program before giving it up. I would have quit earlier, but I was told by my coach that if I quit I would lose access to everything online. That turned out not to be the case and I made the poor decision to spend several thousand additional dollars before ending the relationship. The guarantee didn't kick in because you have to complete everything in 90 days to qualify—an impossible task. You also fly blind in that you never fully see the whole plan. It is only revealed as you go, so you don't know that you are nowhere close to finishing when the 90 days ends. In summary, the plan was very useful for helping me redefine my product offer for which I am very grateful. I think the sales approaches better fit B2C or lower dollar B2B situations. Sales/discovery call and email campaign approaches all use fairly traditional sales techniques that can be found elsewhere for a lot less. I think having the right coach can be a huge benefit for the $1000 extra each month, but getting a good coach is fairly hit and miss. I liked the people and I think their system can work well for other markets. Their bold guarantee was a huge disappointment for me as I have made similar aggressive guarantees to my clients and made sure they never had to invoke the guarantee. I was expecting the same. UPDATE: the 90-day provision was in the contract language in my GrowthTools account.
Response from Growth ToolsSep 18, 2023
Thank you for sharing your experience with us! Thank you for your kind words about our team. We are a little confused because we actually retired the 90 day version of our program in the summer of 2022, before you came on board with us. If you're open to it, we would love to understand more about where the misalignment on those expectations might have occurred. You can reach out to us at [email protected] if you are up for it. Either way, we wish you the best as you move forward!



