Fièra Beauty is not just a brand; it's a bold statement in the beauty industry. We cater exclusively to the 40+ woman, empowering her to embrace her age with confidence and vivacity. Our products and philosophy break the mold, challenging conventional beauty standards and celebrating the unique beauty of maturity.
Fièra Cosmetics (fieracosmetics.com) has 1,994 customer reviews on Five Star Index, with an average rating of 4.7 out of 5.
Also known as
fieracosmetics.com
Website
fieracosmetics.com
Category
Cosmetics & Makeup
Location
Buffalo, New York
Listed on Five Star Index
2026
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The company replied to 10% of reviews.
Latest
Most recent review: October 2026.
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I'm just not a fan of the new formula of the concealer. I think the old one was amazing. I used to get compliments on my skin all the time. Maybe I have the wrong shade, but it's the same shade that I used before. That's frustrating also when you're an existing customer, trying to find the right shade with the new formula if they aren't consistent. (Even though they share a name)
Response from Fièra CosmeticsDec 8, 2025
Hello Lusia,
Thank you for taking the time to share your experience with us. We’re truly sorry to hear that the new formula hasn’t been the right fit for you, especially after having such a great experience with the previous version. We understand how frustrating it can be when a shade doesn’t feel as consistent as expected.
Your feedback is incredibly valuable, and we’ll be sure to pass it along to our product team. Please remember that every Fièra purchase is covered by our generous 30-day money-back guarantee, so you’re always protected if something doesn’t work out as hoped. If you need any help, our support team is here for you.
Warm regards,
Victoria from Fièra Cosmetics
VC
Valued C.
BEST customer service ever!
I wrote an email about my order and had a response within hours—not days like other companies. That, and a REAL person fixed the issue immediately, without question. Fiera has the BEST customer service of any company I have ever worked with! Seriously. I don't write reviews often but these guys deserve a 5-star one!
BB
BBG2020
I’ve been using their luxury concealer…
I’ve been using their luxury concealer now for about 7 months and the 3 for 2 is really good value especially as the tubes are so small. I do find a little goes a long way and they do last quite a while. The coverage is really lovely and hides any redness and pigmentation quite naturally.
I don’t find the brush they give you very good but that’s not why I buy.
I was upgraded this time to the new formula in the purple tube and i’m still on the fence over this one but I will see come the summer, as they upgraded the tan and not my lighter one I usually buy. The delivery time is really good too.
LH
Linda H.
Great product
I have been using the black tube for years and love it. I decided to try the purple tube and love this one as well. It had great coverage and is not heavy on your face. The only thing I wish it was a bigger size tube.
DO
Donna
Great Products
Good service, lovee the face cream and concealer
CJ
Carol J.
love the shiny lip stain
love the shiny lip stain. i keep the top layer on to keep it shiny
AN
Andrea
Good but not great
The new concealer works quite well,better than most. However, I got it because of the idea that you could use it on your whole face as well. I suppose you could do that, but it is only a small tube and would last only a few weeks if you used it every day and it is not cheap. I don’t think I will get it again. I do think that the other concealer, luxury concealer is a very good thing. If you put it on properly it really hides the dark circles, and the tube lasts a long time.
Response from Fièra CosmeticsDec 2, 2025
Hello Andrea,
Thank you so much for sharing your thoughts with us. We’re glad to hear that both concealers have worked well for you in different ways, and we always appreciate honest feedback.
While many customers enjoy using the new concealer as an all-over option, we understand that everyone’s routine and expectations are unique. Your point about tube size and frequency of use is completely valid, and we’ll be sure to pass this insight along to our product team.
As always, we want you to feel fully confident in your purchases with Fièra, which is why we offer a generous 30-day money-back guarantee. Please feel free to reach out to our support team if there’s anything we can do to help.
Warm regards,
Victoria from Fièra Cosmetics
TR
Tracy
I had high hopes, but the new formula needs work.
I have been using the luxury concealer and absolutely love it! The only drawback is how small a tube is and that it isn't cost effective to use it as a full face concealer. When I saw you released the All in Wonder, I thought my prayers had been answered. I ordered two during an introductory offer with high hopes. Unfortunately, I was disappointed.
First, the consistency is inconsistent. The separation issues are a real problem. Even when shaking the tube vigorously, and kneading it before use, I never know whether I will get a creamy tinted product, or a liquidy white separation. As small as the tubes are, when that happens 2-3 times, the remaining product in the tube gets thicker, heavier, and more paste-like.
I was also incredibly disappointed with the coverage. I expected something a bit lighter in weight than the luxury concealer, but still providing enough coverage to even out redness and melasma. I can't even tell I am wearing product unless I build it 2-3 times. For the volume of product you get for the price, I expect to get better coverage than that.
What I did love - the color match is perfectly blendable and melts into my skin beautifully. It doesn't feel heavy or cakey on my skin and I don't look dried out at the end of the day.
Overall, I really, really wanted to love this new product and I will continue to wait for Fiera to perfect a foundation that combines the right amount of coverage, consistency, and value. Until then, I will go back to the luxury concealer. This one still needs work.
Response from Fièra CosmeticsNov 17, 2025
Hi Tracy,
Thank you so much for taking the time to share such a thoughtful and detailed review feedback like yours is incredibly valuable to us.
We’re truly happy to hear how much you’ve been loving the Luxury Concealer, and we appreciate you giving the All-In-Wonder a try with such high hopes. At the same time, we’re very sorry to hear that your experience with the new formula wasn’t what you were expecting.
You’ve shared some extremely helpful insights regarding the consistency, separation, and coverage, and we want you to know that this feedback has been passed directly to our product development team. We’re continuously working to refine and improve our formulas, and hearing from long-time Fièra customers like you is a key part of that process.
We’re also glad to hear that the shade match and finish blended beautifully for you that’s something we’ve worked hard on and we appreciate you highlighting the parts you enjoyed.
In the meantime, we completely understand your decision to return to the Luxury Concealer, and we hope it continues to give you the results you love. If our Customer Happiness Team can help with shade matching, product tips, or anything else, please don’t hesitate to reach out we’re always here to support you.
Warm regards,
Victoria from Fièra Cosmetics