DITA EyewearReviews of dita.com

Poor quality Continuous tightening of arms Really annoying for cost and expected quality Wouldn’t purchase again

I contacted DITA Customer Service because I wanted to buy a replacement case for my Heartbreaker sunglasses. They recommended the Large Leather Hard Shell case for this model. Since DITA also sells smaller case sizes, I asked for the exact dimensions so I could compare them with my current case and understand whether the Large would actually be the right fit. They refused to provide the measurements, saying they keep precise dimensions proprietary to protect against counterfeits. So basically, I was expected to rely entirely on their recommendation without being able to check the size myself. When I asked whether a smaller case might also fit, their solution was to suggest that I buy both cases, try them at home and return one. I find this a very disappointing approach for a luxury brand. Instead of providing basic product information transparently so that a customer can make an informed purchase, DITA expects the customer to spend twice as much money, order two €100+ cases and then spend additional time arranging a return. I was ready to buy the case, but this experience completely put me off.

I got two pairs of Ditas and was delighted with both experiences. First I got Lunaris for my regular glasses. They were so beautiful and light and comfortable that I went back to Dita and ordered sunglass frames from them - Amorlys in Dusty Pink. I loved my experience both times! I ordered them from Canada and the shipping was shockingly fast - they were at my door - with duties and shipping included - within 3 days. Wow. As for the quality and design - to me, beyond compare. I love rose-gold, and the rose-gold detailing on them is so fine. They’re like jewellery for your face. I had my optician create prescription lenses for me, so I can’t speak to the quality of their lenses, but the Dita frames are the only frames for me. I can’t recommend them enough! The only caveat I would say is, of course, they are expensive - but you get what you pay for - and my sunglasses didn’t come with a case. At that price, I would expect the case to come with a bow on top. But a small detail to get exactly what I want, when I want it. I highly recommend DITA!

I saw, and purchased a pair of Dita glasses, at an opticians office. I absolutely loved them. When I received them back with my prescription lenses, I cannot see with them. The polarization coating on my glasses is different then the model, try-on, pair. I was so disappointed, and upset. They said there was nothing they could do for me. I try the display pair on every time I'm in the store. I even wanted just to switch them with the display. I'm surprised that I didn't receive a regular pair of sunglass lenses with my purchase, so I can just switch them out. So my pair just sits in the case, such a waste of money.

Bought 2 pair and rarely wear either of them. They’re uncomfortable, no matter how many times the optometrist tries to fit them, they just don’t feel comfortable. Cartier, Gucci, Lindbergs… LOVE THEM! Ditas, HATE THEM! They don’t deserve to be considered a “luxury” brand!

Not a nice company to deal with. At all. You spend £10k more and they dismiss you. The rep is toxic and will shoot you in the face if needs be to get her commission

Bought the Dita Perplexer Dusty Swirl. Roughly $800 and the nose pads kept falling off. Finally told by manufacturer there was nothing that they could do. Would not buy from them again. They are very expensive but seem cheaply made.

What happened to this brand? At the Newport Beach Fashion Island location today around 6:30 PM, I experienced one of the most disrespectful interactions I’ve ever had in retail. The employee was rude, dismissive, and made it clear I wasn’t welcome. I’ve supported this brand for years — and this is how customers are treated now? Sadly, based on how similar reviews are brushed off with denial, it’s clear this company avoids accountability. I’ll be reporting this to the BBB and sharing it with others. If you’re a person of color, be cautious — the values this brand claims to represent are not being lived out in its stores