DITA EyewearReviews of dita.com

I contacted DITA Customer Service because I wanted to buy a replacement case for my Heartbreaker sunglasses. They recommended the Large Leather Hard Shell case for this model. Since DITA also sells smaller case sizes, I asked for the exact dimensions so I could compare them with my current case and understand whether the Large would actually be the right fit. They refused to provide the measurements, saying they keep precise dimensions proprietary to protect against counterfeits. So basically, I was expected to rely entirely on their recommendation without being able to check the size myself. When I asked whether a smaller case might also fit, their solution was to suggest that I buy both cases, try them at home and return one. I find this a very disappointing approach for a luxury brand. Instead of providing basic product information transparently so that a customer can make an informed purchase, DITA expects the customer to spend twice as much money, order two €100+ cases and then spend additional time arranging a return. I was ready to buy the case, but this experience completely put me off.

I saw, and purchased a pair of Dita glasses, at an opticians office. I absolutely loved them. When I received them back with my prescription lenses, I cannot see with them. The polarization coating on my glasses is different then the model, try-on, pair. I was so disappointed, and upset. They said there was nothing they could do for me. I try the display pair on every time I'm in the store. I even wanted just to switch them with the display. I'm surprised that I didn't receive a regular pair of sunglass lenses with my purchase, so I can just switch them out. So my pair just sits in the case, such a waste of money.

Bought 2 pair and rarely wear either of them. They’re uncomfortable, no matter how many times the optometrist tries to fit them, they just don’t feel comfortable. Cartier, Gucci, Lindbergs… LOVE THEM! Ditas, HATE THEM! They don’t deserve to be considered a “luxury” brand!

Not a nice company to deal with. At all. You spend £10k more and they dismiss you. The rep is toxic and will shoot you in the face if needs be to get her commission

Bought the Dita Perplexer Dusty Swirl. Roughly $800 and the nose pads kept falling off. Finally told by manufacturer there was nothing that they could do. Would not buy from them again. They are very expensive but seem cheaply made.

What happened to this brand? At the Newport Beach Fashion Island location today around 6:30 PM, I experienced one of the most disrespectful interactions I’ve ever had in retail. The employee was rude, dismissive, and made it clear I wasn’t welcome. I’ve supported this brand for years — and this is how customers are treated now? Sadly, based on how similar reviews are brushed off with denial, it’s clear this company avoids accountability. I’ll be reporting this to the BBB and sharing it with others. If you’re a person of color, be cautious — the values this brand claims to represent are not being lived out in its stores

Full disclosure: I did not purchase anything here. I was in an accident right in front of their store, when what appeared to the manager (older male) stepped out and escalated the situation by encouraging the other party to repeatedly be hostile towards me while I wanted to simply exchange information so we can both speak to our respective insurances and carry on with our day. While there were two other associates, they were simply witnesses and stayed impartial. It was just this older man, clearly emboldening the other party, possibly due to discriminatory factors. I refuse to support such a brand who hires people that have these views and I urge others to do the same and take their business to somewhere that respects everyone.

I must admit that I’m impressed by this company. Dita produces some of the most expensive eyewear (I paid a little over €800 for their classic titanium aviators), yet at the same time, they are among the worst in terms of quality—and even poorly thought-out design—I have ever worn. A nightmare. After a week, the pieces holding the lenses fell out. I had to order new lenses (another €200). It turned out that the manufacturer designed the temples in such a way that both rub against the inside of the lenses, leaving permanent marks. For a while, everything was fine. After about two years (I should mention that these are one of 4-5 pairs I rotate wearing), the glasses broke at the hinge connection. I managed to have them welded. A week later, they broke again—but on the other side. My other glasses last for years without any issues. Dita is not worth even 1/10 of its price. Never again!