Diamonds Direct offers an unmatched selection of engagement rings, loose diamonds, wedding bands, gemstone jewelry, fine jewelry, and more. We are a true direct diamond importer, cutting out all the middle man markups. Our selection, education, warranties and guarantees create a no-risk shopping environment that is customer focused and flexible to ensure we maximize the customer’s budget and exceed their expectations.
Diamonds Direct (diamondsdirect.com) has 277 customer reviews on Five Star Index, with an average rating of 4.9 out of 5.
Also known as
diamondsdirect.com
Website
diamondsdirect.com
Category
Jewelry & Watches
Location
Charlotte, North Carolina
Listed on Five Star Index
2026
About these reviews
Replies
The company replied to 46% of reviews.
Latest
Most recent review: October 2026.
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Reviews are shown as their authors wrote them. The company can reply, but cannot edit them.
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Mary Beth provided excellent service throughout my experience. She assisted with delivery times and even reached out to FedEx for me! Thank you, Mary Beth! And the rings are beautiful. Thank you diamonds direct.
Response from Diamonds DirectJul 28, 2025
Hi Krizia - We're so glad to read about the wonderful experience you had working with Mary Beth! Thank you for taking the time to leave Diamonds Direct a review. We hope to have the opportunity to work with you again in the future!
GM
Gregory M.
Surprise Engagement Ring
I am planning a surprise proposal in November and wanted to be as proactive as possible in shopping for/ordering a ring. After some internet research, I landed at Diamonds Direct. There, I was connected with Diamond Expert Ginny. Let me tell you, this experience was unparalleled! Ginny proved to be super knowledgeable, resourceful, PATIENT (I can be a little much), and courteous. She helped with everthing from finding a stone after the one I originally wanted was bought, to explaining financing and my insurance options. When you’re taking a leap as huge as a proposal, having superior customer service from a kind and dilligent expert goes a long way in assuaging concerns and mitigating anxiety. I’m eternally grateful.
As for Diamonds Direct as a retailer, I found it exceptionally easy to shop their website, find applicable updates after I ordered, and apply for financing. Their selection of stones and settings is immense. Everything was elegent, product descriptions were comprehensive, and I found (through research) that the designers were some of the best. Narrowing things down was easy with the Ginny’s help. If everyone there provides the level of customer service that Ginny did, then Diamond’s Direct is your way to go for an engagment ring.
10/10 Recommend. Ask for Ginny!
Response from Diamonds DirectJul 21, 2025
Hi Gregory - We're so glad to read about the wonderful experience you had working with Ginny! She is truly a gem and we are incredibly fortunate to have her on our team. Thank you for taking the time to leave Diamonds Direct a review and congratulations on your upcoming engagement! We're thrilled Ginny helped you create the perfect ring and we hope we have the opportunity to work with you again in the future!
WC
Whip Cash R.
Exceptional Service at Diamonds Direct…
Exceptional Service at Diamonds Direct 💎 Charlotte Location 4521 Sharon Rd Suite 101, Charlotte, NC 28211
I am enormously impressed with what you and your team do at Diamonds Direct. I had the pleasure of visiting the Charlotte location back in December, where I purchased a diamond solitaire engagement ring for my cousin. I was assisted by Aaron and Schuckie, and I must say—these two gentlemen exemplified class, professionalism, and true decorum.
While the entire staff was warm and friendly, there was something uniquely personal about the service I received from Aaron and Schuckie. I didn’t just feel like a customer—I felt like I had made friends. That kind of genuine connection is rare and speaks volumes about the quality of your team.
On a return visit this week, I was exploring several watches in consideration of a future purchase and once again received outstanding service from Aaron. I also brought in a watch that needed two custom links added. That’s when I was introduced to Scott, the watch professional at the Charlotte location.
Scott listened carefully as I explained how I wanted the links removed from one watch band and added to another. He assessed the situation with quiet confidence and immediately knew what was needed. Sure enough, he was absolutely correct.
While I waited, Aaron offered me a beverage, and I enjoyed a chilled bottle of water—branded with the Diamonds Direct logo, which was a classy touch. Just minutes later, Scott returned with my watch, and when I tried it on, it fit perfectly. It was tight before—uncomfortable, really—but now it felt incredible on my wrist. It honestly felt like a bit of magic had happened.
From the moment I’m buzzed in by the friendly staff member at the front door, to the way the team always greets me warmly, this Diamonds Direct location consistently makes me feel welcome and valued. There are several familiar faces now, and I’ve come to know many of them like family.
I want to extend my sincere gratitude to the entire Charlotte Diamonds Direct team, especially Aaron, Schuckie, and Scott. They continue to deliver top-tier customer service and perform well above standard. Their professionalism, kindness, and attention to detail are something I deeply respect and appreciate.
Thank you for having me—and for always making my visits such a positive and memorable experience.
Sincerely,
Chris Hill
President Whip Cash Entertainment Group
Response from Diamonds DirectJul 11, 2025
Hi Chris - We’re so glad Aaron, Shuckie, and Scott took wonderful care of you! Customer service and satisfaction are huge priorities for us at Diamonds Direct, and we are thrilled our team could exceed your expectations. Thank you for taking the time to share your experience. We hope you visit us again soon!
DD
Dennis D.
Ginny is an amazing associate!!!!
I can’t say what my situation was, but man let me tell you Ginny was the most amazing help. Above and beyond diamonds direct is lucky to have an associate like that working for them. Guys if you’re looking for someone who’s definitely gonna be a lot of help it’s Ginny. And thank you again for diamonds direct it was a blessing the whole process.
Response from Diamonds DirectJul 11, 2025
Hi Dennis - We're so glad to hear Ginny went above and beyond to give you an amazing experience! Thank you for taking the time to leave Diamonds Direct a review. We hope to have the opportunity to work with you again soon!
CS
Carla S.
This is our first time with Diamond…
This is our first time with Diamond Direct
We went to the Austin location and Aesuk was our diamond expert.
We wanted to upgrade my solitaire diamond and she was very helpful, very knowledgeable.
We really enjoyed working with her.
Great experience
Response from Diamonds DirectJul 11, 2025
Hi Carla - We're so glad to read about the wonderful experience you had working with Aesuk! Thank you for taking the time to leave Diamonds Direct a review. We hope to have the opportunity to work with you again in the future!
LM
Laura M.
Chrystal was amazing! My engagement ring is gorgeous!
We got a recommendation for Diamonds Direct from a friend and decided to go into the store "just to look". We met Chrystal and she was wonderful! Chrystal showed me a large variety of settings and was very knowledgable. The designer happened to be in the store that day too and she brought in some new settings. I feel in love with a setting and Chrystal found a stone to match. Two months later, my boyfriend proposed and the ring is just beautiful. Thank you so much Chrystal for making the day so much fun and for helping us create a special memory.
Response from Diamonds DirectJul 7, 2025
Hi Laura - We're so glad to hear Chrystal went above and beyond to give you and your now fiancé an amazing experience! Congratulations on your engagement and thank you for taking the time to leave Diamonds Direct a review. We hope to have the opportunity to work with you again soon!
AB
Abby
Cindy on diamonds direct support was…
Cindy on diamonds direct support was phenomenal! Friendly, helpful and relatable! Thanks for your great customer service, Cindy!
Response from Diamonds DirectJun 30, 2025
Thank you for your kind words, Abby! Customer service and satisfaction are our top priorities and we’re thrilled this was your experience with Cindy. We hope to see you again soon!
TR
Troy
10/10 Recommend Mac at DD in Raleigh
Diamonds Direct gave me the perfect experience for getting an engagement ring for my fiancée and then the same, stellar experience in getting the wedding band for her as well.
I worked directly with Mac at the Raleigh, NC location and Mac was hands down the best, most real person I could've asked for. At other places I shopped around at, I was met with the pressure to purchase right then and there without looking around. With Mac, there was no pressure to make a decision because she was so confident they could provide exactly what I was looking for. I ended up walking out that day with a ring purchased. The service was so astounding that we will be using Mac and DD as our main jeweler moving forward.
Response from Diamonds DirectJun 27, 2025
Hi Troy - We’re so glad Mac took wonderful care of you! Customer service and satisfaction are huge priorities for us at Diamonds Direct, and we are thrilled our team could exceed your expectations. Thank you for taking the time to share your experience. We hope you visit us again soon!