Rosie S.
5 stars
Fabulous fabulous…..everyone is very professional and courteous…..and very large selection to choose from….Mel was my go to girl….very knowledgeable about all the jewelry….I will go back time and time again

Diamonds Direct offers an unmatched selection of engagement rings, loose diamonds, wedding bands, gemstone jewelry, fine jewelry, and more. We are a true direct diamond importer, cutting out all the middle man markups. Our selection, education, warranties and guarantees create a no-risk shopping environment that is customer focused and flexible to ensure we maximize the customer’s budget and exceed their expectations.
Diamonds Direct (diamondsdirect.com) has 277 customer reviews on Five Star Index, with an average rating of 4.9 out of 5.
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Showing 267 reviews with 5 stars · Clear filters
Rosie S.
Fabulous fabulous…..everyone is very professional and courteous…..and very large selection to choose from….Mel was my go to girl….very knowledgeable about all the jewelry….I will go back time and time again
Aaron D.
Cindy on the chats is cool, and super helpful.
Jimmy T.
My wife and I went to Diamonds Direct to find a gift to celebrate the birth of our first child. We were referred to see Katie and had an amazing shopping experience. Not only was she extremely knowledgeable and patient to walk us through the buying process, but also gave us advice on what styles would work best with my wife’s existing ring. We highly recommend Katie and Diamonds Direct. We’ll definitely be back for future special occasions!
Patrick W.
Emily helped me throughout the entire process. She was amazing. It was kind of a quick order and she got it done even faster than promised. Amazing amazing amazing service.
Ashley R.
Katie is the absolute best!!! So kind and helpful from the very start. I had no idea where to start only the type of ring I had in mind and all I had to do was tell Katie and the rest was taken care of!!! This happened in a matter of 2 days and she found my perfect ring. She went above and beyond to find exactly what I had been looking for and didn’t stop until I was happy , that I have to say is the best customer service ever!!!! I had the best ring shopping experience because of katie, and she is truly amazing. She managed to have my ring ready for me in less than 1 week!! I will definitely continue shopping with diamonds direct because of her !!!! I recommend her highly. Thank you so much katie !!! I’m in love with my ring !!!
Andrea P.
Katie, I can’t say enough good things about her! She is the best expert you can get!!!! She worked with me for DAYS to create the perfect ring! She was super honest and very patient with me and all my crazy! She made the experience with diamond direct more then amazing!!!! If you can request anyone Katie will be the best option!
Andrew
Thank you for your team and products at Diamonds Direct! I was referred to your company by a friend that purchased from your business previous to closing your Salt Lake City store. Even though the store closed "mid-deal" you provided him with a level of quality products and then service for him to give me a recommendation. Upon remembering that recommendation a few weeks ago, I browsed your website and found exactly what I wanted and needed. I ordered on a Saturday night. For me to make my hopeful engagement a success I needed the ring fast! So, Monday morning I followed-up via a generic phone number. To my great pleasure I reached Cindy Parker. I would like you to know that Cindy is by far the best saleswoman, diamond expert, customer service representative, and overall person I've ever interacted with during a purchase transaction, let alone over the phone. I recommend your company to invest in a cloning machine and create thousands of Cindys. I was and still am blown away by Cindy's friendliness, helpfulness, direct and empathic communication style, and her professional follow-up and assurance techniques. I put extremely high expectations on your company to provide me with a product within days so that I could have the potential of making my dreams come true by asking the women that I love to marry me. A few different obstacles were encountered along the way and Cindy went above and beyond to solve these problems and present solutions to me. I cannot possibly capture every great attribute about Cindy, but here are a few. She personalized my experience and became my cheerleader and advocate. Cindy gained my trust and acted upfront and honest with complete integrity. My expectations were always in check because Cindy communicated at appropriate intervals and always provided clear and helpful details. I had confidence in Diamonds Direct throughout this process because Cindy continued to provide above and beyond resolutions to problems and clearly put in the time and effort to solve these problems I had no way of knowing how to solve myself. Most of all Cindy is a lovely and genuine person who became part of my story. Please find a way to keep and then reward Cindy with your highest praises and highest approvable award. She absolutely deserves that and much more! Thank you again for your products and service, Andrew
Joshua S.
Cindy helped me with some ideas for an engagement ring. She even gave me some options on what to do with the ring. She made my experience easy and comfortable. Cindy also set up my appointment for me. She didn't have to do that. I could've called the place myself but she took the time and did it. I was nervous coming into the chat but she made it so simple. Cindy, if your manager reads this, she deserves a raise or a promotion, maybe both.