Contrarian Thinking, founded by Codie Sanchez, is on a mission to help 1 million people become financially and philosophically free by teaching them to create the wealth they need to live the life they want, on their own terms!
Contrarian Thinking (contrarianthinking.co) has 430 customer reviews on Five Star Index, with an average rating of 4.9 out of 5.
Also known as
contrarianthinking.co
Website
contrarianthinking.co
Category
Education Services
Listed on Five Star Index
2026
About these reviews
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The company replied to 85% of reviews.
Latest
Most recent review: October 2026.
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I only just started at CT and I’ve never felt more taken care of and prepared. Week 2 and I’m getting ready to reach out to brokers because of how well the team and Codie get you set up. The weekly calls are highly recommended and important to your success and they’ve already been the best help!! Codie and her team are 10000/10!!!
Response from Contrarian ThinkingOct 6, 2026
Mia, thanks for an awesome review! Going from brand new to getting ready for broker outreach in just two weeks says a lot about the action you’re taking. We’re glad Codie, the team, and the weekly calls are giving you the clarity and support to move forward with confidence.
MB
Mateusz B.
Codie ist the best!
Great value money, great staff to lern, always helpful, always overdelivering.
Response from Contrarian ThinkingOct 6, 2026
Thanks, Mateusz. We’re big believers in overdelivering, so hearing that the value, support, and team have stood out means a lot. Codie would love this one.
AH
Austin H.
This one feels like bait and switch…
This one feels like bait and switch marketing. They market the course that you can buy a full time business and run it on the side while keeping your W-2 such as an HVAC business or something similar. All the brokers and bankers we talked to said this was pretty much impossible and you needed to quit your job to run a company like this and qualify for SBA financing. Course content was ok, nothing too special but I feel like it was a waste of $10k.
Response from Contrarian ThinkingOct 6, 2026
Hi Austin, thanks for sharing the feedback. We’re sorry to hear you felt the program was a waste of your $10k.
To clarify one important point: our message has never been that every business can be purchased and successfully operated indefinitely as a side business while maintaining a W-2. The opportunity depends heavily on the type of business, its management structure, the buyer’s role, the financing structure, and the requirements of the lender.
There are absolutely businesses where an owner can maintain outside employment during the acquisition and transition period, particularly when the company has an established management team and does not require the owner to be the day-to-day operator. On the other hand, an owner-dependent HVAC company, for example, can be a very different situation. SBA lenders may also have specific requirements around the buyer’s involvement and ability to operate the business.
That distinction is important, and we never want someone to interpret the strategy as “quit your job and buy any small business” or, conversely, “you can buy any business and keep your W-2.” Neither is accurate.
The purpose of the Academy is to teach members how to evaluate these variables, identify the right acquisition, and understand where financing, operational, and ownership constraints come into play. That includes recognizing when a particular deal simply doesn't fit your circumstances.
We appreciate the feedback on the course content as well. We’re continually working to make the material more practical and specific to the real-world challenges buyers encounter during the acquisition process.
Regards,
Rylan Harvey
Head of Academy
TB
Tannya B.
A Game Changer for Scaling My Business
I’ve been working with Team Contrarian since June, and it has already been a game changer for me as the owner of The Closet Edit, a personal styling company.
I had the opportunity to have a one-on-one call with Codie, and of course, I immediately put what we discussed into practice. I restructured our pricing and the way we package our services, and within the first month of making those changes, we increased our sales.
Over the past four months, I’ve been implementing the different pieces Team Contrarian teaches around scaling, and one of the biggest shifts has been finding more time to actually work ON my business instead of constantly working IN it.
We’re only four months in, and I can’t wait to see where The Closet Edit is eight months from now!
Response from Contrarian ThinkingOct 6, 2026
This is what scaling should look like, Tannya. More sales is great, but getting yourself out of the day to day enough to actually build the business is an even bigger shift. Love that you took what you discussed with Codie and immediately turned it into action. Keep building, because four months is only the beginning.
KN
Kriti N.
CT Program Advisor were quick to…
CT Program Advisor were quick to followup after live insta session. Not only that they follow through a few days to trying their best to schedule calls and made sure I was prepared for the next steps. Very professional very proactive.
Response from Contrarian ThinkingSep 29, 2026
Hi Kriti, thanks so much for leaving a review! We're really glad our Program Advisors followed up quickly after the Instagram Live and helped you get ready for next steps. We'd love to know what would have made it a 5-star experience for you. If anything felt slow or unclear, please tell us so we can fix it.
Thank you for the feedback!
Team CT
SM
Svenja M.
I unsubscribed several times and asked…
I unsubscribed several times and asked the support to delete my free account. They confirmed that they won't send emails anymore several times. However, they keep sending marketing emails almost daily. Never subscribe to their newsletter!
Response from Contrarian ThinkingSep 28, 2026
Svenja, I’m sorry you’ve had this experience. If you’ve requested multiple times to unsubscribe and have still continued receiving marketing emails, that’s frustrating and not the experience we want anyone to have.
We take requests to stop communications seriously, and we’d like to look into what happened here and make sure your account and email address are fully removed from our marketing communications.
Our support team has removed you from all communications and we apologize for any inconvenience. We recently migrated to a new CRM system which resulted in a few broken workflows with regards to our outbound emails, but this has been corrected and we apologize for any inconvenience.
Rylan Harvey
Head of Academy
OR
Olivia R.
I just renewed for my second year
I just renewed for my second year in the boardroom at contrarian thinking and I can never say enough good things about this company, it's entire team, and all the ways they help small businesses. Carter specifically has been the biggest help since day 1. He knows exactly what he is talking about, never forgets a single thing about your business, and challenges you to be a better owner every day. He's the definition of a great coach! Everyone at CT is on the same mission and it is evident how committed each team member is to that mission. I can't recommend them enough!
Response from Contrarian ThinkingSep 29, 2026
Olivia, congrats on starting year two in the Boardroom, and thank you for sticking with us! Carter is going to be so happy to read this. We love hearing that he keeps up with every detail of your business and pushes you to grow. We want this year to be even better than the last, so if there's anything we could do differently for you, we're all ears.
Thank you for the feedback!
Team CT
SW
Shoni W.
Nothing beats having our Monday night! …
Nothing beats having our Monday night live events. Listening to all types of very specific businesses with their own sets of books and information allows us to understand multiple industries and markets and hones our ability to know what questions we should consider before ever starting the conversation with the broker. We have a lot more confidence heading into the LOI and onward because we know there is a community of like minded people behind us.
Response from Contrarian ThinkingSep 29, 2026
Thanks for this, Shoni! Monday nights are one of our favorite parts of the week too. Hearing about so many different businesses really does help you figure out what to ask before you talk to a broker. We're so glad it's giving you more confidence heading into an LOI. If there's an industry or topic you'd like to see covered, send it our way.
Thank you for the feedback!
Team CT
