Contrarian Thinking, founded by Codie Sanchez, is on a mission to help 1 million people become financially and philosophically free by teaching them to create the wealth they need to live the life they want, on their own terms!
Contrarian Thinking (contrarianthinking.co) has 430 customer reviews on Five Star Index, with an average rating of 4.9 out of 5.
Also known as
contrarianthinking.co
Website
contrarianthinking.co
Category
Education Services
Listed on Five Star Index
2026
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The company replied to 85% of reviews.
Latest
Most recent review: October 2026.
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What an incredible team of people to work with! I have been so impressed by both the value add and the overall accessibility of the CT advisors. While going through my first deal cycle, I got very timely feedback and thoughtful guidance from a number of people (Dan, Heather, Stephanie, Rylan, William) on a daily if not hourly basis. Jordan has been super proactive on the SBA front as well. I was not expecting this level of engagement and couldn't be more grateful given I am new to the game! It is a huge gift and value to be able to forge ahead with greater confidence and preparedness.
Response from Contrarian ThinkingSep 29, 2026
Jennifer, thank you so much for writing this! Dan, Heather, Stephanie, Rylan, William and Jordan will all be thrilled to hear they made a difference on your first deal. It's great to know the support felt that close and that consistent. Now that you've been through a full deal cycle, you've got a great view of what could be smoother. If anything comes to mind, we'd love to hear it.
Thank you for the feedback!
Team CT
JH
John H.
Great experience and value!!!
I’ve been with CT for 10 months now and it is a great platform, service and community. I’ve learned a lot and there’s still more to learn. The ambassadors and facilitators are amazing and always ready to help. HUGE bonus of they know what they’re talking about and most have gone through it before. Also the training videos are not dry and move pretty quick. I like it and recommend it to all my friends that are into SMB acquisitions. Lots of connections and partnerships and recommendations that seriously help! This is not a done for you acquisitions program but they will help you know their opinions and give you suggestions for how to proceed and protect yourself and your investment/business acquisition. Call out to Clink and Stephanie for your advice and suggestions for my most recent deal reviews.
And to Codie and her whole team—Thank You!!!
Response from Contrarian ThinkingSep 29, 2026
Thanks, John! Ten months in, and we're grateful you've been with us. You summed it up well: we won't do it for you, but you'll have people in your corner who've been there before. We'll pass your shout-out to Clink and Stephanie, and thank you for recommending us to friends. If there's anything you wish we offered or did differently, let us know.
Thank you for the feedback!
Team CT
HB
Hudson B.
Tons of resources and top notch review team
The deal review team assembled by Contrarian Academy is absolutely stellar. So many times, I’ve been blown away by the depth of things I’ve learned. Also, the number of resources you get access to through Contrarian Academy is overwhelming. You could spend all your time, and still not run out of resources to use.
Response from Contrarian ThinkingSep 29, 2026
Hudson, thank you! The deal review team works hard, and they'll be really happy to see this. We also hear you on the amount of resources. It can be a lot to dig through. We're always looking for ways to make it easier to find what you need, so if you have ideas, please share them.
Thank you for the feedback!
Team CT
KA
Kay
Great place to learn ETA and business ownership
This community is full of intelligent, authentic, helpful, positive, entrepreneurial people. CT does a great job vetting people that are serious about entrepreneurship/buying a business. I made some great friends and connections over the last 12 months that have been helpful sounding boards for deals.
Direct Outcomes that Contrarian made possible:
• Understand how to effectively source deals – both on-market and off market and how to present myself as a competent buyer/business owner
• How to tell apart brokers that are helpful and brokers that are not helpful
• How to find and vet a deal team and understand/budget for these costs in my business acquisition journey
• How to write my own LOI (without paying a lawyer each time, saving me thousands of dollars)
• The extent to which I can perform my own Due Diligence vs. what I should pay for
• Helped me with clearly defining my deal box – which has evolved over the last few months as I have learned about different businesses
The people that work at Contrarian are also great! At contrarian camp I had a chance to meet Brittany and learned she is the mind behind mindset and special topics calls. It’s been great seeing her more active in the calls and encouraging people to take the scary step towards business ownership. Both Brittany and Jordan did an amazing job keeping the energy up at camp and getting everyone to participate. Jordan, is super helpful and knowledgeable and usually responds within 1.3 seconds – I’m convinced there are a few clones of him in their office. Claire, one of the concierges, is probably a time traveler – anytime I reach out with a random question or request, she gets back to me before I even asked.
The coaches are diverse and all bring great perspectives to every deal that helped me in developing my own mindset on how I evaluate a business that is “good” for me. All advisors are no non-sense and help members see the risk in their deals and balance risks with deal structure. I’m grateful for the direct, constructive, and helpful feedback I received that kept me from making mistakes or wasting time.
The services the academy offers improved significantly with the onboarding of Rylan and Stephanie this year. This place went from a community where you can get some good advice to a place full of resources that help close deals. I wasn’t planning on renewing, but after experiencing these improvements and seeing there is more to come, it was worth continuing my entrepreneurship journey with this community.
The only complaint I have is transparency around pricing and discounts. My preference would be a flat fee for everyone (without "free" add ons) so the decision to renew or go to an event can be quicker. I also received a trophy for renewing that I know don’t know what to do with – I would have taken pens, notebooks, business books – something I can use in my entrepreneurial journey over a trophy that is sitting in a drawer.
Response from Contrarian ThinkingSep 29, 2026
Kay, thank you for such a thoughtful review. We read every word. It's amazing to see how far you've come in 12 months, from sourcing deals and writing your own LOIs to building a deal team and narrowing your deal box. Brittany, Jordan and Claire are going to love this (and no, Jordan doesn't have clones, as far as we know).
We really appreciate the honest feedback too. You're right that pricing and discounts could be clearer, and we've passed that along to the team. And we hear you on the trophy! Something more useful next time. We're so glad you decided to renew, and please keep the feedback coming.
Thank you for the feedback!
Team CT
CR
Courtney R.
Highly Recommend CT
We were part of another community that trained people on how to flip houses. It was similar to the Contrarian Thinking Community, and we were members of that community for four years.
Unfortunately, the mentors and trainings weren’t very easy to understand. The people training us often talked over our heads, and we never felt like we received the kind of training we needed. Because of that, we weren’t very confident in what we were learning or in our ability to actually apply it.
Because of that experience, we were apprehensive about joining the Contrarian Thinking Community. We’re so glad we took the chance and joined!
We are learning so much, and we feel like everyone at CT is incredibly kind. They love what they do, genuinely want to help, and truly care about helping us find the right business and become successful.
There are so many people we think are amazing. Just to name a few: Heather & Chris Williams, Stephanie Veal, Robert Schiller, and Jordan Gregory. We could go on and on!
We are especially thankful that when we get on calls to learn, everyone speaks in a way that is easy to understand. We never feel like we’re bothering anyone when we ask lots of questions. Instead, they truly want to help us understand and succeed.
We would highly recommend the Contrarian Thinking Community to anyone who wants to run their own business. We’re very thankful we took the chance and joined!
Response from Contrarian ThinkingSep 29, 2026
Courtney, thank you for giving us a chance, especially after your last experience. We know that wasn't an easy decision. It means a lot to hear that everyone here explains things clearly and never makes you feel like a bother for asking questions. We'll share your kind words with Heather, Chris, Stephanie, Robert and Jordan. If anything ever feels confusing, please let us know.
Thank you for the feedback!
Team CT
SS
Shahid S.
5 stars for Ms. Heather Williams
I reached out to Ms. Heather Williams for a review of my sde calculations. Her quick responsiveness, feedback and guidance helped me understand and get clarity on the areas I needed help on. This is just another example of the high quality support and learning opportunity CT academy exhibits as the core of its culture. I'd invite others to join a session and experience it themselves.
Response from Contrarian ThinkingSep 29, 2026
Thanks, Shahid! Heather will be so happy to hear she helped you get clear on your SDE calculations. Thank you for encouraging others to join a session too. If there are other areas where a quick review would help, let us know. We'd love to make that kind of support easier to get.
Thank you for the feedback!
Team CT
SA
Sam
This community has been a great…
This community has been a great experience. I'm grateful to have found a circle of professionals who source and study deals alongside me and openly share their insights. Special thanks to Heather and Chris Williams for their recent feedback on a deal I was analyzing, and to the coaches whose boot camp sessions have been full of practical knowledge.
Response from Contrarian ThinkingSep 29, 2026
Sam, thank you for sharing this! It's great to hear you've found people to work through deals with. We'll make sure Heather, Chris and the bootcamp advisors see your note. If there's a topic you'd like us to go deeper on in a future bootcamp, just let us know.
Thank you for the feedback!
Team CT
MM
Madison M.
A community worth being apart of
I really appreciate all the support I’ve received from the team. The Deal Advisors are incredibly knowledgeable, but what I appreciate most is how willing they are to help whenever you need it.
Heather made time for me and walked me through a confusing deal I was working on. She also helped me understand the tools in the academy a bit better. She’s the freaking best!
Stephanie has also been a great resource! She’s helped me polish up my buyer profile, understand a brokers mindset, and also has helped me work through a deal.
Candice has also helped me work through a mental block when learning new things started to feel overwhelming. It’s reassuring to know that you’re not doing this alone and that you have a team behind you that genuinely wants to see you succeed.
This Contrarian Academy has changed my life for the better. I am forever grateful to all the advisors a part of this team in their kindness to share their talents with the world. Thank you to everyone.
Response from Contrarian ThinkingSep 29, 2026
Madison, this made our day! We'll definitely make sure Heather sees that she's "the freaking best." We're so glad Stephanie and Candice have been there for you too. The mindset side of this is just as important as the numbers. If any of the tools were confusing when you first started, we'd love to hear about it so we can make it easier for the next person.
Thank you for the feedback!
Team CT