Bitly is a leading marketing platform for link and QR Code management, enabling businesses of all sizes to see what’s working across online and offline channels. Powering more than 100 billion clicks and scans annually worldwide, Bitly makes it easy to create, share, and track short links and QR Codes, so brands can find what’s resonating and scale their reach. More than 3 million customers rely on Bitly to connect with their audiences, from global enterprises to growing businesses, including two-thirds of the Fortune 500.
Bitly (bitly.com) has 700 customer reviews on Five Star Index, with an average rating of 4.0 out of 5.
Also known as
bitly.com
Website
bitly.com
Category
Internet & Software
Location
New York, New York
Listed on Five Star Index
2026
About these reviews
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The company replied to 6% of reviews.
Latest
Most recent review: September 2026.
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I cancelled my renewal on the same day it renewed as I didn't realize I was still subscribed. I just happened to check my bank account because, unlike ethical companies, Bitly only notifies you of upcoming rrenewals with an email that says "Happy bitly-versery." It just looks like just like more ads. Even with that, I tried for a refund on the same day it renewed. They absolutely do not refund and use a (questionable) outside service to prevent chargebacks. Do not use Bitly - surely there are ethical and more cost effective providers out there.
AP
Alejandro P.
They used to be great...
They used to be great and it was all for free. Then they decided to charge money (understandable). But they charge 30 usd a month for tools any other competitor gives you for 8-10 usd. Then they added a 10 usd plan (a joke) which includes almost nothing. If you use the free version, they will sneak in their adds in your qr's and links, making it super annoying. I'm moving to another app
FS
Frederic S.
Bitly changed the term of their paid…
Bitly changed the term of their paid subscription without notice. I lost 1 year of tracking data. Stay away.
TR
TruthTeller
If new, stay away. If previous, well, you already know the disrespect they have for their customers.
I've used bitly for a while, casually creating links and QR codes for various needs. Recently, they changed their model, to offer paid subscription tiers. Ok, fine - people gotta make $, I get it.
Without being a paid member, visitors to your links / QR codes will see a crappy-looking, confusing website before being redirected to your actual site. It's totally a turn-off to visitors and makes you seem questionable, and your links seem spammy. This was not the agreement I made with them initially and they gave customers very little advance notice of these changes. I believe they should only be putting these terrible "ad" pages on any NEW links / QR codes - but, they are adding them to ALL shortened links / QR codes made with the service, at any time. Feels very "bait & switchy" to me.
In addition, their least expensive plan (advertised as $10/month) is ONLY available if you pay for the WHOLE YEAR at once. There is no monthly plan for less than $29/month (plus applicable sales tax and will renew automatically). $10/month is ridiculous for this "service", especially when they also have the ability to collect you and your visitors' data on the back end and use that however they wish (which I'm guessing they've been doing all along).
Many non-profits, community organizations, and small web designers have been using bitly occasionally over the years and it's terrible that bitly seems to now want to extort $120+ UPFRONT, per YEAR from these users, based on PREVIOUS use of their service.
If you are considering bitly for the first time, I'd recommend avoiding this company with questionable business practices and terrible treatment of their customers. If you have been using bitly and are now deciding next steps, take my review into consideration. I may have to begrudgingly pay (which I'm guessing they're banking on), but I will also gladly join any class-action lawsuit that addresses these issues.
GD
Gabriele D.
Keine Kommunikation möglich
Wir haben die Jahresrechnung zwei Tage nach Erhalt auf das Empfängerkonto aus der Vorjahresrechnung überwiesen.
Dennoch kam nach kurzer Zeit ein Mahnung, die wir per Mail beantwortet haben. Die zweite Mail haben wir mit der Briefpost per Einschreiben beantwortet. Dennoch sind unsere Codes abgeschaltet worden. Es gab keinen Hinweis darauf, dass sich die Bankverbindung geändert hat.
AG
Adam G.
If I could give 0 stars i would
If I could give 0 stars i would. Horrible company to deal and is predatory.
SN
Steve N.
Redirecting to Ads landing page
They changed my short links to redirect to their landing pages with Ads which makes it look so cheap and unprofessional. Now I have to change all of my links to another company. What a joke!
GA
Gaston
Messed up my entire business funnel…
Messed up my entire business funnel without letting me know. They are placing ads in front of my clients without letting me know