BitlyBitly is a leading marketing platform for link and QR Code management, enabling businesses of all sizes to see what’s working across online and offline channels. Powering more than 100 billion clicks and scans annually worldwide, Bitly makes it easy to create, share, and track short links and QR Codes, so brands can find what’s resonating and scale their reach. More than 3 million customers rely on Bitly to connect with their audiences, from global enterprises to growing businesses, including two-thirds of the Fortune 500.
Bitly (bitly.com) has 700 customer reviews on Five Star Index, with an average rating of 4.0 out of 5.
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Internet & Software · New York, New York
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Showing 150 reviews with 1 star · Clear filters
Kai J.
Kann von dem Anbieter nur abraten. Kundendienst ist quasi nicht vorhanden. Man erreicht nie irgendjemanden und bekommt auch keine Antwort.
Response from BitlyAug 11, 2026
Vielen Dank für Ihr Feedback. Es tut uns leid zu hören, dass Sie unseren Support nicht erreichen konnten — das entspricht nicht dem Standard, den wir uns setzen. Wir sind hier, falls Sie weitere Details teilen möchten. Freundliche Grüsse.
Gabor
It was a great service, but not anymore. Their free URL shortener was great, but they changed their policy after a while, and if I open my short URL, then it doesn't open the original URL directly, but it shows a crappy bitly page first, where I have to click on the actual, original link again, which massively confuses the users. It's only for the free users, I guess. But it's outrageous because we used to use these short links on QR codes, and we cannot change them. Shame on this company and its service. We will never use it again.
Response from BitlyJul 13, 2026
Thank you for the feedback. Ads on free plan links are part of how we keep Bitly accessible at no cost. We understand this change was frustrating, especially when your links were already in use on printed QR codes. If you need ad-free redirects going forward, our paid plans remove the interstitial page entirely. Visit bitly.is/Right4U to find the right fit. We're here if you have any questions.
Adaline D.
when I made my QR code (and printed it on my wedding invitations) I was not aware that I needed to sign up for a subscription to continue to keep my QR code active. Advanced subscription is only paid for annually, no monthly option. starter subscription is misleading as well. do not use this annoying and useless website, they are misleading and they scam you
Response from BitlyAug 4, 2026
Thank you Adaline for sharing your experience. After reviewing your feedback, we believe this may be related to qr-code-generator.com (QRCG by Bitly), a separate product within the Bitly Inc. family of brands. If you signed up on qr-code-generator.com, the support team can be reached at qrcg.com/HelpCenter. If we've misread your situation and you are a Bitly customer, please reach out to us directly at bitly.support/HelpCenter. Best regards.
Don V.
Offering free subscriptions and then chare your creditcard. Is not nice
Response from BitlyJul 7, 2026
Thank you for this feedback. We're sorry your experience didn't meet expectations. Bitly (bitly.com) and QRCG by Bitly (qr-code-generator.com) are separate products under the Bitly Inc. umbrella, each with its own plans and support teams. For Bitly-specific issues, our team is ready to help at https://bitly.support/Helpcenter. For anything related to QRCG by Bitly, please reach out at https://qrcg.com/HelpCenter. We want to make sure you get to the right place, please don't hesitate to reach out.
Heikki Hoitola K.
It is great to create a short link, test it successfully yourself, and then after sending a payable SMS campaign realize that it does not open directly for customers. Instead, it first takes them to Bitly’s own very suspicious-looking page. This is extremely damaging in a customer-facing campaign. F.CK!!
Response from BitlyJun 19, 2026
Thank you for the feedback, and we're sorry this caught you off guard mid-campaign, we understand how disruptive that can be. Ads on free plan links are part of how we keep Bitly accessible at no cost, but if you need ad-free redirects for customer-facing campaigns, our paid plans remove the interstitial page entirely and include advanced analytics and custom domains. Visit bitly.is/Right4U to find the right fit. If there's anything else we can help with, we're here.
Vlad
I was automatically and accidentally charged for a subscription renewal that I do not need. I cancelled it immediately and haven't used a single premium feature. I reached out to customer support, but they just copy-pasted their strict "no-refunds" policy, completely ignoring my situation. It feels like a total cash grab. Refusing a standard courtesy refund for an accidental charge is unacceptable for a company of this size My support ticket number is 2483399
Response from BitlyMay 25, 2026
Hi Vlad, thank you for sharing your experience. We can see that our support team has already been in touch and a refund has been issued. We're sorry the initial response didn't reflect the care your situation deserved. We hope this resolution helps, and we're here if there's anything else we can do for you.
Adam
Their QR code generating website is misleading. Pretends to be free: then deactivates your codes 7 days later and asks for a subscription to keep them open. Making QR codes is free - so they're just ruipping people off with their BS. Waste of time, waste of paper (since I've now printed the QR codes). Very angry.
taylor B.
I have one year in digital marketing experience and I tried this site for a few months and honestly I don't recommend it. It's not flexible and is clearly about money first. Access to basic information such as the analytics of your link are behind a paywall, making the service Bit.ly offers a little impractical for first time users
Response from BitlyJun 17, 2026
Thank you for the feedback. Bitly's free plan is designed as an entry point, for users who need full analytics, more links, and greater flexibility, our paid plans were built for exactly that. If Bitly is a meaningful part of how you work, it might be worth exploring what's included at bitly.is/Right4U. We're here if you have any questions.