Beautylish was founded in the fall of 2010 with a simple purpose—to create a community where beauty lovers could share their collective beauty wisdom. People loved it, and our community grew to hundreds of thousands in a few short months.Beautylish rapidly became a valuable resource for the discovery of beauty products. Yet the experience felt noticeably incomplete because we weren't able to assist our members in purchasing the amazing products they loved. This led us to launch our own online boutique in 2012.We feel that the world is not short of beauty products, stores, or stories, but somewhere along the way, it became short of specialness. Beautylish exists to find exceptional products, tell the inspiring stories behind them, and deliver them with thoughtfulness. We believe an amazing customer experience is driven by a personal relationship with our customers.
Beautylish (beautylish.com) has 3,017 customer reviews on Five Star Index, with an average rating of 4.8 out of 5.
Also known as
beautylish.com
Website
beautylish.com
Category
Wellness & Spa
Location
San Francisco, California
Listed on Five Star Index
2026
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Most recent review: July 2026.
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I am SO impressed with this company!
The site and app are easy to navigate through and after I made my purchase, it was delivered to my door in less than 24 hours!
Everything was individually wrapped to ensure the product wasn't damaged and a deluxe sample as well as a hand-written note thanking me for my business was included.
For such a large company I am blown away by the thought and consideration for their clients. I highly recommend!
Thanks Beautylish!
JM
Jane M.
They are fake.
They are fake.
EL
Ellen
Outstanding - Beautylish's Service Goes Above and Beyond
Service: 5/5
My order was shipped internationally to the UK. I received sufficient updates, dispatch time was quick, items were delivered super quickly. I was impressed by the international delivery time, especially for the reasonable price of shipping.
My products were packed elegantly. Beautylish really made an effort by neatly packaging the items with tissue paper and ribbon, which makes them stand out as a beauty retailer for me.
I had no issues with my transaction, it was safe and easy, even ordering with a foreign currency.
Website: 5/5
I love the websites layout. My favourite feature is the customer reviews with photos. They are so helpful. Helpful swatches of product are also prominently featured.
The website is a pleasure to navigate since it is so clean, simple, and classy looking.
Products & Value For Money: 5/5
Products are in stock for the most part. High-demand brands may sell out, but in my experience I have always been able to get my hands of the products that I want through Beautylish.
I have found discount codes for Beautylish a few times, I have also received free shipping after spending a comparatively small amount of money to what other sites offer. For that reason, I find Beautylish offers incentives for customers and helps customers save some money.
I went to Beautylish to purchase Sugar Pill's Trinket (and Jeffree Star's Shock and Christmas Cookie) Liquid Lipsticks as it was unavailable in the UK, I had an outstanding experience shopping with Beautylish.
Beautylish if my favourite online beauty retailer. I would recommend them, especially to international shoppers that want to purchase brands unavailable in their country.
MA
Mary
So happy I found Beautylish! Great products, great service!
I somehow stumbled upon Beautylish in my online travels for great skincare products. I sure am glad I did! Especially since I <3 cosmetic brushes and Beautylish has the best selection! But, I do get pulled in by other great skincare they offer. Having the option of three payments makes purchases much easier, especially since the items I love are sometimes a bit more pricey. What makes Beautylish even more spectacular is the Lucky Bag, sold at the end of the year (after Christmas). Somehow, I was eligible for the Lucky Bag XL, and I received over $500 worth of products for the $150 price (plus tax and shipping). Whenever I have a problem with the online purchase or questions, their customer service is so helpful, offering discounts on items I have a question about. I guess I'm lucky I live in the same state as Beautylish (CA), so I get my items within two days of shipping. Hooray! Thank you Beautylish!!
FH
Francessca H.
Really happy
Really happy, this is my first time ordering from the USA and from Beautylish and I am pleased to say the whole experience was very pleasant and the customer service is great! Will definitely be ordering again soon, 100% recommend :) x
LO
Lauren O.
Amazing customer service
I ordered a Jeffree Star liquid lip 3-pack from Beautylish. They sent me the wrong one by accident, so I called them and told them what happened. The person on the phone was extremely apologetic and told me she'd send me the one I originally ordered on priority shipping for free. When I asked her if she wanted me to send back the one I got (the wrong one), she told me to keep it, since I was in Canada and it would be too much hassle. She placed my order for the original bundle I wanted yesterday and it just came in today. Amazing customer service and I got 3 Jeffree Star liquid lipsticks for free because they messed up. Would 100% recommend this site to anyone because when they make a mistake, they own up to it and compensated me very well. I'm very happy with Beautylish and will definitely be buying again!
AT
Alison T.
Beautiful Beautylish xx
When the courier screwed my (very expensive) order up, I wrote to Beautylish and explained the situation to them.
Hours later (the difference between GMT and PST is nail-bitingly large!), a young lady called Bess replied. And over the next few days, she worked ceaselessly on my behalf. She was apologetic, made amends, and ended up having a new delivery sent to me. If the original order came in the meantime, I offered to return it, but was told I’d gone through enough stress without having to think about returns.
Surprisingly, the original order *did* turn up, as well as the replacement. Again, I offered to return, and was told to keep it, and was also given a discount off my next purchase.
There are some good online beauty retailers in the UK, such as Beauty Bay, who have also been good to me. But it was the “care” in “customer care”, which truly impressed me. Bess treated me with compassion, empathy and did her best ++ for me. There are a number of high-end online retailers, like SpaceNK, who could learn a lot from Beautylish.
I’ve been impressed by all my orders from Beautylish so far, even down to the beautiful packaging. Paying taxes at source is also a massive bonus as there’s no Royal Mail “handling fee” of £8 to worry about.
I will return time and again to this shop. They know how to retain and reward loyalty...unlike others...
Superb, outstanding...any positive superlative you can think of. That describes Beautylish for me
LK
LKL
Buyer beware
Buyer beware. I spent over $100 for a promotion to receive $20 for a “gift card” on a future purchase. I had to return an item from the over $100 order due to an allergic reaction around my eyes (which I had to see a dermatologist for). Much to my surprise they kept $20 from the $41.83 cash I had spent on the item stating now the “gift card” was voided. (Ie they only returned $21.83) I have happened to not use any items on the order I spent the $20 gift card on and now they will only give that in $20 store credit. I’m sorry you cannot have it both ways on each order. Either you take the $20 cash away on one order, or refund in $20 store credit on the other. You cannot do both. Essentially they have taken $20 of my hard earned money and have locked it into their store as a “promotion”. When you spend cash, you should get the return in cash. When you spend store credit then return in store credit. And if the promotion the store has “voided” then it is voided. You cannot default back to the promotional value after you have voided it. I spend hundreds of dollars on beauty items a year on several different beauty websites. This the ONLY website that I have experienced something like this. They have very poor customer service and I have also heard through the grapevine they don’t treat employees well. If employees aren’t happy that will translate to poor customer service. I really encourage everyone to shop elsewhere and especially beware when there is a “promotion”.