Ara
Love-Hate Relationship with AYAI
I have probably spent thousands at AYAI, and have mixed feelings. Here’s why: Cons: expensive; certain fabrics tear easily, sizing runs a bit small, functionality issues (like it’s cute but where can I go in the midwest that allows for an open back long sleeve crop top?), some designs seem impractical Pros: original design, trendy, fast shipping, good communication, great for sexy minimalist fashion pieces, nice packaging, has few passing dupes, good SEO, uses great tech, user-friendly website. Popularity surrounding the brand is likely due to social media and celeb endorsement. Are the non-silk items worth the high cost? Hmmm…not always, though they will likely condescendingly explain how much better their fabrics are than their competitors. Personally I’ve experienced a lot of piling and loose threads. Still, some pieces are in pristine condition after several wears. Overall an average online boutique.


