Alltrue is a membership for those who want to shop consciously and support brands that care about social and environmental impact. It’s a place to discover thoughtfully made products while learning, growing, and taking action on the issues that matter most. We are best known for seasonal subscription boxes, delivering 6–8 carefully curated products each quarter. Each box is filled with ethical, sustainable, and impact-driven items, from beauty and self-care to home goods, lifestyle upgrades, and eco-friendly essentials. Members also enjoy access to seasonal curated Markets and Add-On Shops featuring favorite ethical brands at up to 70% off, along with exclusive pop-up shopping events and educational content designed to inspire more mindful living.At our core, we are committed to making sustainable, responsibly made products more accessible and affordable. Every item is chosen from brands that prioritize fair practices, low-waste solutions, and meaningful impact, so members can feel good about what they bring into their lives.More than a subscription, Alltrue is a growing community built around shared values, thoughtful consumption, and positive change, with new perks and experiences added each season.
Alltrue (alltrue.com) has 392 customer reviews on Five Star Index, with an average rating of 3.2 out of 5.
Also known as
alltrue.com
Website
alltrue.com
Category
Malls & Marketplaces
Location
Los Angeles, California
Listed on Five Star Index
2026
About these reviews
Replies
The company replied to 32% of reviews.
Latest
Most recent review: September 2026.
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Ordered a box was trying to navigate and they said I hit the choice plus button which I did not. Got billed for a box and a choice plus fee then got duplicates. Refused to refund me. I tried to navigate out and I’m sure that that caused the problem. Why would I order duplicates. The items are crap BUYER BE WARE.
AN
Annonymous
Icky...
The fact that one of the original co-founders of Alltrue now is a VP for Retention Brands says it all. He lead the company into bankruptcy and continues to work for the brand through the new ownership. I never received the first box I ordered and then all of the sudden I started to get emails again from Alltrue. I was willing to give it another try but once I did some digging, a while back they filed "Assignment for the benefit of creditors" which is just a way to avoid bankruptcy, because they couldn't pay their debts. They then used the inventory, that was taken from small businesses and NEVER paid for or only partially paid for, to fill boxes under new ownership. They literally took other small businesses down with them. If they have rectified the situation or if this assumption is wrong, they need to be more transparent but I'm guessing its true and they didn't do anything to make things right. This company as well as Retention Brands just feel icky with the way they do business and I would honestly feel guilty buying from them know that they are profiting off small business they ruined.
Response from AlltrueMar 15, 2024
Thank you for taking the time to leave a review. We certainly understand that the events that occurred two years ago were very unexpected and quite sudden, causing feelings of uncertainty for the community, the brands and vendor partnerships, as well as the Alltrue team. As you mentioned, after a financially challenging spring, Alltrue filed for a voluntary bankruptcy alternative Assignment for the Benefit of Creditors. This resulted in a complete halt in business while a 3rd party trustee assumed responsibility of the company, tasked with selling the assets to create the best outcome for creditors to pay off debts owed. That July, Alltrue was purchased by Retention Brands LLC. The previous owners no longer have any ownership stake and are currently only involved as consultants for the sake of a healthy transfer of business operations, a requirement of any ABC sale. Please note this is of course public knowledge, and is in no way a fact we have tried to hide. We are sorry to hear you have felt any actions have been anything other than actively transparent. As previously noted, at the time the ABC was declared the assets of Alltrue were transferred to a 3rd party trustee, responsible for selling those assets for the maximum available value and distributing the proceeds to creditors to repay debts. When Alltrue was purchased, the funds from the sale were made from the new ownership group to the 3rd party trustee, who is responsible for overseeing the payment to creditors with the proceeds of the sale, another requirement of the ABC. When Alltrue declared an ABC, some of our Spring partners were mid-contract. Because business was immediately stopped, Alltrue was barred from speaking on it, some contracts were not paid in full, and the silence that followed made this much worse. The goods our members have been receiving are not stolen and have been paid for. In fact we have partnered again with many past vendors and we are very proud + excited.
Due to the size of the financial liabilities from the prior business, the only customers the new ownership were able to assume/ship were for who had active plans set to renew and whose billing info was transferred. All customers received an email over the summer with the details of their account, provided info re: the shutdown and how to receive any funds which may have been owed to them. If you need a copy of this email, or a link to the general assignment, please be sure to reach out to our Community Support team.
We are happy to confirm the new ownership has been in touch with our past vendors and have successfully worked on many paths forward. Like the majority of our community, our partners were excited to hear we were back and are very excited to continue new and improved partnerships ahead :) We understand that from the moment Alltrue was shut down to the present day there have been a lot of false rumors swirling, and so we do find it is very important to set the record straight, especially regarding Alltrue’s relationship with our partners and vendors.
Alltrue remains committed to its founding mission to offer our community the best sustainable and ethical products, to inspire a life lived with intention. While all the things you love about Alltrue are remaining the same, we are excited to enhance the membership by improving core operations and shipping timelines — something our new ownership group has extensive knowledge of and our community has been asking for! I hope this helps provide clarity, and hopefully confidence in the fact that Alltrue is committed to transparency and fostering positive and healthy relationships with our entire community, vendors and members alike.
EB
Erin B.
Took my money and ran
I had a subscription and they Took my money and ran...and don't send me your canned response about your bankruptcy. It's not my fault you don't know how to run your business and want to take my money to pay off your debts. Now I'm getting emails again to shop again! I'd rather flush my money in the toilet
Response from AlltrueFeb 12, 2024
Hi Erin,
We understand the events that occurred in 2022 were very unexpected and we are terribly sorry if they impacted you in any manner. To provide a bit more information, Alltrue has been assumed under new ownership, but the brand our customers love isn’t going anywhere. Though exciting, this change in ownership was not anticipated. After a financially challenging spring, Alltrue filed for a voluntary bankruptcy alternative called an Assignment for the Benefit of Creditors (“ABC”) in April of 2022. This resulted in a complete halt in business while a 3rd party trustee assumed responsibility of the company, and was tasked with selling the assets in order to create the best possible outcome for its creditors to pay off debts owed, with the purpose of distributing the proceeds to pay off any existing debts. That summer, Alltrue was purchased and is now in the hands of new ownership (that’s us!). It is important to note that all funds that were paid to the trustee to purchase Alltrue are being used to pay off debts owed from the previous ownership.
Due to the size of the financial liabilities from the prior business, the only customers whose previous orders the new ownership were able to assume and ship were for customers who had active membership plans which were set to renew at the time of the acquisition, and whose billing information was able to be transferred. All customers who had a membership with the previous owners received an email over the summer with the specifics of their account. This email also provided information in regards to the shutdown and how to receive any funds which may have been owed to them by the previous ownership. The liabilities incurred prior to the Assignment and subsequent acquisition are being administered by the Assignee and the Buyer does not have any role in overseeing or managing the claims process to address these liabilities. If you were one of the members unable to be retained, our recommendation was to pursue a chargeback with your financial institution or to pursue a claim as a creditor in the ABC. If you need a copy of this email, or a link to the general assignment, please be sure to reach out to our Community Support Team. If you prefer to no longer receive email communication from Alltrue, please click 'Unsubscribe' at the footer of the last email received, or reach out to our Community Support Team so we may remove you from our email subscription list.
We’re in awe of what Alltrue had been able to accomplish over the past 9 years, creating an incredible and engaged community, fostering meaningful partnerships with small businesses, artisan groups, and artists, and having made a tangible impact through fair wages, charitable giving, carbon offsets, and education. We’re hopeful that we’ll be able to give the mission a second chance, reviving Alltrue as a change-maker and trustworthy source of discovery and education for members and a supportive partner to those Alltrue seeks to empower.
TM
tenaya M.
Avoid them if you value your $$
Paid for an annual subscription and only received 2 boxes. Logged in to find out they canceled my membership. Not too long after they sent me a renewal. I laughed so hard. They are still operating, selling products that they didn't pay their vendors for from past boxes. These scammers aren't gonna seen one more penny from me!
Response from AlltrueDec 12, 2023
Hi Tenaya,
We understand the events that occurred earlier this year were very unexpected and we are terribly sorry if they impacted you in any manner. To provide a bit more information, Alltrue was assumed under new ownership last year, but the brand our customers love isn’t going anywhere. Though exciting, this change in ownership was not anticipated. After a financially challenging spring, Alltrue filed for a voluntary bankruptcy alternative called an Assignment for the Benefit of Creditors (“ABC”) in April. This resulted in a complete halt in business while a 3rd party trustee assumed responsibility of the company, and was tasked with selling the assets in order to create the best possible outcome for its creditors to pay off debts owed, with the purpose of distributing the proceeds to pay off any existing debts. This past summer, Alltrue was purchased and is now in the hands of new ownership (that’s us!). It is important to note that all funds that were paid to the trustee to purchase Alltrue are being used to pay off debts owed from the previous ownership.
Due to the size of the financial liabilities from the prior business, the only customers whose previous orders the new ownership were able to assume and ship were for customers who had active membership plans which were set to renew at the time of the acquisition, and whose billing information was able to be transferred. All customers who had a membership with the previous owners received an email over the summer with the specifics of their account. This email also provided information in regards to the shutdown and how to receive any funds which may have been owed to them by the previous ownership. The liabilities incurred prior to the Assignment and subsequent acquisition are being administered by the Assignee and the Buyer does not have any role in overseeing or managing the claims process to address these liabilities. If you were one of the members unable to be retained, we recommend pursuing a chargeback with your financial institution or to pursue a claim as a creditor in the ABC. If you need a copy of this email, or a link to the general assignment, please be sure to reach out to our Community Support team.
We’re in awe of what Alltrue had been able to accomplish over the past 8 years, creating an incredible and engaged community, fostering meaningful partnerships with small businesses, artisan groups, and artists, and having made a tangible impact through fair wages, charitable giving, carbon offsets, and education. We’re hopeful that we’ll be able to give the mission a second chance, reviving Alltrue as a change-maker and trustworthy source of discovery and education for members and a supportive partner to those Alltrue seeks to empower.
JS
Jennifer S.
Outstanding customer service
The customer service for this company is very responsive, personable and outstanding. They took quick action to replace the item that was missed.
CO
Courtney
I paid for a yearly subscription for
I paid for a yearly subscription for these boxes and was enjoying the products. Then I got an email that they sold the business and my subscription is no longer valid, but asked if I’d like to sign up for ANOTHER YEAR!?!? Hahaha man this is horrible customer service and I do not trust them in anyway
Response from AlltrueOct 12, 2023
Hi Courtney,
We understand the events that occurred earlier this year were very unexpected and we are terribly sorry if they impacted you in any manner. To provide a bit more information, Alltrue has been assumed under new ownership, but the brand our customers love isn’t going anywhere. Though exciting, this change in ownership was not anticipated. After a financially challenging spring, Alltrue filed for a voluntary bankruptcy alternative called an Assignment for the Benefit of Creditors (“ABC”) in April. This resulted in a complete halt in business while a 3rd party trustee assumed responsibility of the company, and was tasked with selling the assets in order to create the best possible outcome for its creditors to pay off debts owed, with the purpose of distributing the proceeds to pay off any existing debts. This past summer, Alltrue was purchased and is now in the hands of new ownership (that’s us!). It is important to note that all funds that were paid to the trustee to purchase Alltrue are being used to pay off debts owed from the previous ownership.
Due to the size of the financial liabilities from the prior business, the only customers whose previous orders the new ownership were able to assume and ship were for customers who had active membership plans which were set to renew at the time of the acquisition, and whose billing information was able to be transferred. All customers who had a membership with the previous owners received an email over the summer with the specifics of their account. This email also provided information in regards to the shutdown and how to receive any funds which may have been owed to them by the previous ownership. The liabilities incurred prior to the Assignment and subsequent acquisition are being administered by the Assignee and the Buyer does not have any role in overseeing or managing the claims process to address these liabilities. If you were one of the members unable to be retained, we recommend pursuing a chargeback with your financial institution or to pursue a claim as a creditor in the ABC. If you need a copy of this email, or a link to the general assignment, please be sure to reach out to our Community Support team.
We’re in awe of what Alltrue had been able to accomplish over the past 8 years, creating an incredible and engaged community, fostering meaningful partnerships with small businesses, artisan groups, and artists, and having made a tangible impact through fair wages, charitable giving, carbon offsets, and education. We’re hopeful that we’ll be able to give the mission a second chance, reviving Alltrue as a change-maker and trustworthy source of discovery and education for members and a supportive partner to those Alltrue seeks to empower.
KW
Kathy W.
here w go again
once again I'll be getting the leftovers that no one else wants.over 70 dollars taken out of my account over a month ago unable to access customization.last season as soon as I filed a complaint they sent out the box a couple weeks later and immediately took out the 70 dollars before I could cancel. really sick of this fighting to get what I paid for.my advice is to stay away from this company fabfitfun is much better you will receive your box 2 weeks after your account is debited and you can access customization
PF
Patricia F.
Gone Downhill
Until the past 9months this seemed like a great subscription box. It had fabulous curation and unique offerings each season. Since it was acquired it feels like they are just using their subscribers to eliminate excess/aging inventory. The Spring offerings had a lot of previously seen items from either previous seasonal boxes or previous market mystery boxes. Then the Summer and Fall 2023 box offerings were almost exclusively things that appeared in boxes from 2022.
The quantities of offerings are so low in many instances that they were sold out and unavailable within 2 hours of being notified that the customization window had opened, leaving only inexpensive and undesirable items available for selection.
It’s starting to feel like a “junk stuff” box more than anything. Because of all the repeat items - I either have to select things I already have or select something I didn’t want the last 2-3 times they offered it
Response from AlltrueSep 29, 2023
Hi Patricia! Thank you for taking the time to leave us your feedback. We are so sorry to hear of any disappointment in the products received.
With a diverse community in mind (a beautiful mix of all ages, shapes, shades, lifestyles, and personal tastes), our Product Team spends countless hours carefully partnering with brands whom we can stand behind as they share our same ethical and sustainable standards. They do their very best to curate a seasonal box filled with lifestyle, skincare, home, and wearable products that appeal to the diversity of our community — delivering our members $250+ of exclusive, socially-conscious products. We take the guesswork out of finding these sustainable gems, discovering brands that are using business as a force for good.
And yes! We do bring back past seasonal products :) Back by popular demand, these ‘Alltrue All-Stars’ are our community's favorites, selling out season after season. We decided to offer past favorites, largely based on feedback from the community, to provide a variety of options for every choice category. I should note, however, that we made sure every choice category included new item(s).
To share a bit more information about how we are curating boxes, Alltrue used to typically offer 2-4 customizable choice products in each seasonal box, with the remaining products being the same for all members (a get what you get option). Rather than reverting back this and to instead allow for plenty of variety, we brought back some member favorites in order to allow customization for all six items, as some members do love stocking up on a past favorite item! While Annual members always have the ability to customize each choice category, as a Seasonal Member our team works hard to try and ensure your box includes only new items, carefully reviewing your account box history before fulfilling your box. Of course, if there is ever a mistake and a repeat item is received that you do not need again, we encourage our members to reach out to our support team ([email protected]) as we will always be happy to make it right.
It truly saddens us to hear you express quality issues. If there is ever an issue or damage to an item received in your seasonal box, please always feel free to contact our Community Support Team so that we can assist you! Additionally, one of the best avenues we have to know what you, the member, wants to see included in your box is through our Product Surveys. That means you can expect to receive an emailed product survey each season, asking you to rate certain items, or share what products you would like to see more of. If interested in participating, please email our support team to add you to the Product Survey list. This invaluable feedback helps us curate future boxes we hope our entire community will love.
We hope our commitment to transparency and constant improvement is clear, and we would love to have your continued support!