100% PUREReviews of 100percentpure.com

Formula of their makeup products changed and are no longer fruit pigmented even though they are still making that claim on social media. They didn’t disclose the formula change on their website until after shipping the product to customers. I’m allergic to 2 of the ingredients in the new formula and would have ended up in the ER if I hadn’t noticed the change before putting it on!

The articles they wrote are riddled with inaccuracies, outright falsehoods, and often don’t even use words correctly: e.g. “diluted” meaning “deluded,” “sassy” meaning “savvy”

Buyer beware, they hide or suppress negative reviews on their products. That's a dishonest and deceitful business practice. Consumers should be aware of good and bad experiences to make an informed buying decisions. This company has taken away that power from consumers. I left a 2 star review about a formula change in their PM serum and the world as yet to see it. What a shady company.

I paid for expedited shipping and it has been 7 days since I ordered. I called the company, no one answers and you have to leave a message and no one call back. Very poor form. So unprofessional.

As a long time customer of 100% pure it saddens me to write this negative review. I believe the company is being dishonest and deceitful with their customers. The formula was changed for two of their products, the Coffee Bean Caffeine Eye Cream and the Rose Micellar Cleansing Water. I confirmed this by comparing my previous tube/bottle to the newly opened ones. The new formulas are not just a minor change either, they are completely different products. The company is still advertising awards they received in 2020 and 2021 for the Coffee Bean Caffeine Eye Cream on the product page, even though it is an extremely different formula. The company didn't notify their customers of this change, so I stocked up during a sale earlier this year and did not find out the formulas were different until it was past the return window. I can't use the Rose Micellar Cleansing Water as it irritates my face now and the eye cream doesn't absorb, but dries and makes a film on your skin that comes off when rubbed. I will no longer be buying any of their products.

I was always satisfied with most the products I purchased. Yet, I haven’t purchased anything for more than a year. They are often out of stock and they claim they restock within several weeks I’ve been “waiting” for products to restock for over a year! I think it’s ridiculous that the production of products take so long It’s just not making sense. I believe they are just selling their stock and don’t plan on replenishing the any of their products!!

This company is terrible now and not what they used to be. They used to also offer free shipping to members and took that away!! They are becoming greedy

Scammers! Don't buy anything , you won't get any products ! There is now a large investigation in progress towards them