Founded in 1928, Welcome Wagon is one of America's most recognized new mover marketing companies, helping businesses connect with consumers during the critical first weeks and months after a move. Through targeted direct mail, digital marketing, and multichannel campaigns, Welcome Wagon helps businesses reach new movers as they establish relationships with local providers and make purchasing decisions. Serving thousands of markets across the United States and connecting brands with more than one million consumers each month, the company remains committed to helping businesses acquire new customers, build brand awareness, and foster long-term customer relationships
Welcome Wagon (welcomewagon.com) has 270 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
Also known as
welcomewagon.com
Website
welcomewagon.com
Category
Media & Information
Location
Wesley Chapel, Florida
Listed on Five Star Index
2026
About these reviews
Replies
The company replied to 30% of reviews.
Latest
Most recent review: September 2026.
Edits
Reviews are shown as their authors wrote them. The company can reply, but cannot edit them.
Score
This company cannot pay to remove reviews or change its score.
I received my packet from Welcome wagon today in the mail. Was very disappointed when I opened it up and all I did was benefit them. Not one thing in their benefited me. I remember the day when Welcome wagon gave you something. This Country has become so selfish and money hungry.
Response from Welcome WagonMar 19, 2025
Thank you for taking the time to share your thoughts! We truly appreciate your feedback and are always looking for ways to enhance the experience for our recipients. Our goal is to connect new movers with local businesses that want and can offer valuable services and special offers to help them feel at home in their new community. We understand the nostalgia for the past and will certainly pass along your thoughts as we continue to improve.
In the meantime, we invite you to visit our website at www.welcomewagon.com and click on ‘Local Coupons’ to find potentially even more new businesses each month in your area that may have special offers just for you. We hope you find something helpful, and we’re always here to listen!
IM
Innovative Martial A.
Waste of money we gave it over a year
Waste of money we gave it over a year. I don't think we got a single lead. So $$$$ for 0 prospects.
Asked to cancel they told me we have automatic renewal for another year. Did not mention a termination fee or way to cancel just said we have to stay a year. I will be fighting any fees.
Response from Welcome WagonFeb 11, 2025
We’re truly sorry to hear about your experience and appreciate you taking the time to share your feedback. Our goal is always to provide value and support to our clients, and we regret that we did not meet your expectations.
Linda Farley has been trying to connect with you to discuss your concerns and work toward a resolution. We want to ensure you have all the information regarding your account and explore how we can address this situation. Please feel free to reach out to her directly so we can assist you further. 800-779-3526
We value your business and hope to find a solution that works for you.
DM
Dubious M.
Wrongity wrong wrong. Misinformation central for profit.
They sent me a booklet with the wrong "local" DMV (across state lines!) and my wrong "local" school board. I attempted to contact them to inform them of this and they were dismissive ("we aren't the DMV" no lol, I get that you aren't oh ye illustrious "welcoming" company).
Definitely not buying from any of the advertisers they sent in their lil misinformation booklet as this is not the behavior of a reputable company.
[edited 2/4/25: Hey WW, thx for the nice-sounding reply, but I already spoke with a senior customer service person at your company in mid Nov '24 after you saw my similar review on Yelp and got a sad; I told this person exactly what the company needs to do to make this right (print a corrected booklet and send it to me), and well what do you know, it's early Feb. '25 and y'all have not done it. Your reply now appears an attempt to get this review taken down now that it's been a bit since I wrote it and interacted with you and may have forgotten it or no longer wish to play this game... also it's pretty rich that your little reply says "reach out to us" and then SPECIFIES NO WAY TO DO SO and it's not like your website is any help (that's how I got rudely dismissed before). Lol do better. Anyway I do wish to keep playing, and I have receipts, WW. Contact me again if you want about "identifying my experience" but I'm not taking the review down without you actually fixing your mistake (not just saying pretty words that you never bothered to say back when I was just a regular old Joe contacting you about a glaring mistake cuz I hate misinfo being mailed to me and my neighbors actually). The previous email was from a senior muckity muck on 11/18/24 and I spoke with her by phone soon thereafter... she had "senior" all over her job title and voice btw. She wanted me to take my Yelp review down just by her say-so that they'd make it right; I refused and said a reprinted booklet WITH CORRECT INFO would do. Haven't received said booklet. Your play.]
[Further update 5/8: I am keeping my review at 1 star, and consider the matter closed. I appreciate the attempts to address the concerns, but while you managed to (eventually. after sending the wrong one again oops) send me a revised booklet that doesn't assert my "local" DMV is in the wrong state, the newest one now says that my "local" government is a city I do not and have never lived in. (And calls my local Parks dept something it is not in fact called. Apologies to Leslie Knope & co but it's not Parks & Rec 'round here.)
When I pointed this out, you only told me that your zip codes are not that specific and that people sometimes shop outside of their immediate localities. This is severely not my problem. If you're trying to raise your "local" cred by giving "local" links, they ought to be accurate. This has nothing to do with whether businesses from outside my immediate area are advertising in your booklet -- I have no problem if they do and I often shop outside of my immediate area. I just don't want or need someone sending me a "helpful local links!!!" page which basically says "your local government website is X" when I LIVE IN Y, NOT X and X is therefore not going to be interested in helping me with anything as I do not vote, pay taxes, or do anything else that has to do with being a citizen NOT a customer over there. (I know. Being a citizen must be a funny idea for a company that only cares about their bottom line, but it still matters to me who picks up my garbage and who I vote for to represent me locally.)
Anyway I've wasted enough time on this - tldr WW made a pretense of trying to fix this issue and eventually acknowledged that telling a Pennsylvania resident that their "local" DMV was in Delaware was probably not a great look, but at the end of the day the company doesn't care to up their game to actually be helpful if you're a family that just moved to the neighborhood -- they just want the vibes, plausible deniability and pretense. And, well, $$.]
Response from Welcome WagonFeb 4, 2025
6.16.25: Thank you for your feedback and for continuing to share your experience — we do appreciate your persistence in holding companies accountable for accuracy and follow-through.
To clarify, we did update the DMV listing in the revised booklet to reflect the one in your local neighborhood. Because the booklet covers multiple cities within a region, our goal was to select the most central location to be broadly helpful to the majority of new residents. While we understand it may not be the exact office or municipality closest to your address, our directories are designed to serve an entire community area comprehensively — not just one town or zip code — and that often includes shared resources across nearby cities and towns.
That said, we absolutely understand your concerns about accuracy and recognize how important it is for local information to be precise, especially when it involves civic resources. Your points about the local school board and municipal listings are valid and continue to inform our ongoing review process for how we build out future editions of our materials.
We're sorry to hear that your earlier experience with our team was not a positive one, and we regret any miscommunication or missed expectations. While we may not be able to reprint single corrected editions, we are actively working on tightening the way we designate and label information so it’s more clear when a resource is regional versus strictly local.
We respect that you've chosen to keep your review up, and we hope this response at least offers more transparency into our process. If you’re open to continuing the conversation, we’d still welcome the chance to connect and listen further — please reach out so we can document your feedback directly and ensure it’s shared with our editorial and leadership teams.
Thank you again for your time and for advocating for your community.
— The Welcome Wagon Team
We’re so sorry to hear about the confusion with the booklet you received, and we truly appreciate you bringing this to our attention. We understand how frustrating this must have been, and we want to make things right. We pride ourselves on delivering accurate information and great service, and it’s clear we missed the mark here. Could you please reach out to us directly so we can address your concerns and ensure we rectify the issue? We’d love the opportunity to regain your trust!
JT
Janice T.
I was offered a $50 giftcard to Olive…
I was offered a $50 giftcard to Olive Garden and other restaurants. All I had to do was listen to a company do a soft water presentation, then I would get the card. THIS IS A SCAM!!!!!!!!! I called them over and over and never received the card. Finally, they sent me a copy of a receipt for a giftcard which I never received. Welcome Wagon is not what it used to be!
JT
GP
Gregory P S.
we did not receive one lead from the…
we did not receive one lead from the advertising we did. I never saw one ad hit Facebook and I am in the key demographic that we were advertising in.
CU
customer
I was supposed to receive the welcome…
I was supposed to receive the welcome wagon package in the mail so that I could view my ad. After repeatedly asking I was sent a digital email with an example. That is not what I agreed upon. In addition, I have not received one inquiry from any of the ads that went out. I am now on almost my fourth month of paying for the service that I have not received any benefit from.
Response from Welcome WagonOct 27, 2022
I am very sorry to hear that you did not receive a physical copy of the Gift Book, as well as that you have not received responses to the marketing. I will request someone from our Customer Success team reach out to you to correct this.
DA
Darell
Buyer's Beware!
Buyer's Beware!
My experience with Welcome Wagon was terrible! Once they locked you in to a contract its hell getting out of it. Read your contract carefully, because there is no guarantee that you are going to get any clients.
In my opinion Linda Farley and Susan Bannon are the worst. In my opinion Welcome Wagon customer service is bad and business follow up is the worst. Keep your money in your pocket and go somewhere else for advertisement help. Businesses beware!
Response from Welcome WagonApr 18, 2022
I'm very sorry to hear you had such a negative experience. Unfortunately with marketing, there is no way to guarantee results.
I would appreciate the time to speak with you to hear more about your experience, and learn what could have been done differently.
I will attempt to reach out to you.
AN
anonymous
Terrible customer service
We used Welcome Wagon for years to target new patients. We never had any metrics to know if the mailers were generating new patients unless they told us. Since we could not measure the value, we decided to discontinue the service when our contract expired. Since our expiration date we have been charged three months in a row through automatic billing. There is no easy way to speak with someone and they have not refunded our money.
Response from Welcome WagonApr 13, 2021
Hello, I'm very sorry to hear that you have not been able to speak with someone on our Customer Service team. I will send you a private message. Please reply so that I can help. Thank you!