Vinovest is a modern wine and whiskey investing platform that helps customers source investment grade wines, provide professional storage and custody solutions, and manage ongoing buying/selling recommendations. We have cultivated direct relationships with the most sought-after wineries and distilleries in the world. We pride ourselves on being able to source the most collectible wines in the world at the best prices.
Vinovest (vinovest.co) has 280 customer reviews on Five Star Index, with an average rating of 3.2 out of 5.
Also known as
vinovest.co
Website
vinovest.co
Category
Beer & Wine
Location
Culver City, California
Listed on Five Star Index
2026
About these reviews
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The company replied to 73% of reviews.
Latest
Most recent review: September 2026.
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I appreciate the extensive information, the newsletters, the detailed advice.
I'd like to see more investment opportunities for small monthly ammounts, 100-150 USD.
Also I would welcome more insights and in-depth views of different regions and producers, to better understand their evolution and the investment opportunities.
Response from VinovestJan 29, 2025
Hi Mihai,
Thank you so much for your feedback. We are so happy to hear about your positive experience with wine investing through Vinovest so far. So glad to hear that the information and advice we have shared with you has been beneficial for you. Our team continues to add more information to our platform and they are always available to answer any questions you have.
Thank you again.
BY
Bryan Y.
Investing with Vinovest has been easy and exciting
Investing with Vinovest has been a blast. The user experience is really easy and it has been exciting being able to invest in alternative assets. The team has also been extremely helpful in reaching out for new opportunities. I would highly recommend investing with Vinovest.
Response from VinovestJan 29, 2025
Hi Bryan,
So glad you have been having a blast with Vinovest and the alternative assets we provide. Our dedicated team is always available to help with additional available opportunities or just to share their knowledge.
Happy investing!
HN
Hernán
Invest only if you are ok with losing it
EDIT JUNE 2025
It's been now almost 5 years, and I can tell for sure that I lost at least 23% of the initial investment. 3 wines remain unsold.
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I've been an investor for almost 4 years now, so it's a good moment to make a review. I have always been a "managed" investor.
Vinovest concept is good. If you are willing to invest in wine, you must know it's an alternative asset, with it pros and cons. That's fine. You manage your wealth, but as a general rule, don't invest all your savings in one alternative asset. However, my issues are not related to investing in wine, which I think is cool. My concerns with this platform are about trust. Investing in the long term with a company that fails on building trust is a big bet, especially considering that you need to pay the maintainance bill (fees) for a long time before you see any profit. And fees are high for unlikely returns. For those wondering, my average wine has been for three years in my portfolio. 63% have a negative result. Overall, the portfolio market value is in slightly positive numbers, but I spent way more in comissions than won in market value.
Now, the story. At the beginning, I thought they were just starting, so I gave them some credit. Product was still basic, but I was hoping it would become stronger. However, I started loosing trust slowly. Lately, I ask myself if it's a scam or communications/management are really bad. Key information is kept in secret. Wines are stored in "world-class wine storage facilities" (no details on real facilities and, in case you are wondering "clients are not permitted to pick up their wine from our storage facilities."). Wines are sold to "a network of trusted partners and buyers". Key features are buggy (recent "price sync" for listings is a good idea with poor execution, as listing will show that such an important feature is enabled or disabled randomly), "pending sales" taking ages (while market price increases). Selling wines at market prices is impossible (so is it really a market?). Withdrawal is still an email process, but I get that, that's not the biggest issue here.
Eleven months ago I decided to give a try to selling wines, just to test the feature and have a taste of how I could exit this investment, eventually. I was hoping that the launch of the trading option will at some point converge or help in the liquidity of "managed portfolios". That is not the case. In eleven months I only sold three wines out of 14 in listing. Last sale was 6 months ago. I still don't understand how wines priced at the market level or below won't have any buyers. I get the liquidity thing, but you are supposed to be onboarding people wanting to buy, you have the trading platform, but wines won't sell. From time to time you receive extremely low offers. You could try to ship them all to your house, but this is expensive and "The process of preparing these wines for shipment is quite extensive" (more empty answers), "There is also a warehouse consolidation fee of $XXX. " (literal). At least this will open the possibility of drinking / selling on ebay. Usually, you'll receive very slow bids on your wines. I've only sell wines at net loss. Additionaly, everything pays a fee. When you sell in advance, you not only pay a fee, but are not allowed to withdraw all your funds. They discretionaly keep some for future fees.
Overall, I would say that I don't know if my wines exist for real, nothing proves that. In the meantime, you pay a monthly fee (2.85% standard, lower if you invest more). They tell the investment horizon is around 10 years. 10 years paying fees is leap of faith that will start costing 28.5% of your capital. In the meantime, I'll keep all my listings open, just in case a miracle happens. I will have a hard time recovering my investment, and at this point I know for sure the net result will be negative.
Response from VinovestJan 28, 2025
Hello Hernan,
Thank you for taking the time to share your detailed experience as a Vinovest investor. We genuinely value your feedback and are committed to addressing your concerns while clarifying some aspects of our platform.
First and foremost, we’d like to acknowledge your patience and support over the years as we continue to refine and enhance our services. Your trust is incredibly important to us, and we take the responsibility of managing your investment seriously.
We understand your concerns about the transparency of storage and buyer networks. Your wines are stored in globally recognized, world-class facilities, ensuring optimal conditions for aging and preservation. While direct pickups from these locations are not feasible for logistical and security reasons, we are committed to maintaining the highest standards of care. You can see each wine’s storage location through the provided ownership documents.
When it comes to sales, your wines are marketed to an extensive network of vetted buyers, including collectors, merchants, and brokers. Liquidity in the fine wine market can be slower than traditional markets, but our team continually works to increase exposure and improve the listing process.
We recognize that selling wines in the secondary market requires patience, especially for managed portfolios. Fine wine is a long-term investment with an average horizon of 7–10 years, and returns are often non-linear. While immediate liquidity isn't guaranteed, our goal is to maximize your returns over time.
Fees, including storage and maintenance, are essential to ensure the safe aging and optimal condition of your portfolio.
Thank you again for trusting us with your investment. While we regret that your experience has not met expectations, we’re committed to making improvements that align with your needs. Please don’t hesitate to contact us directly if we can provide further assistance.
WJ
William J.
Has made collecting wine easier and the…
Has made collecting wine easier and the events offered have been great!
Response from VinovestJan 29, 2025
Hi William,
Thanks for taking the time to share your positive experience. So glad to hear we've made wine investing easy for you and you've enjoyed the events. We hope to continue to add more event opportunities for all of our valued customers in the future.
Thanks again!
ST
Steven
Vinovest makes investing in wine easy
Vinovest makes investing in wine easy (and fun) ... I have been a client since 2021 and Vinovest has been a trusted guide with a mix of people and technology. I had a call today with our portfolio advisor and he understands what is happening in the world of wine at a level that gave me comfort that we're in good hands.
Response from VinovestJan 29, 2025
Hi Steven,
Thank you so much for your awesome feedback. We love hearing how much our clients enjoy talking with their advisor and how much our dedicated team is able to help answer questions and share their extensive knowledge. Please reach out at anytime and our team will be happy to chat.
Keep having fun!
KU
Kurt
My investment hasn't gone up much.
My investment hasn't gone up much.
Response from VinovestJan 29, 2025
Hi Kurt,
Thank you so much for your feedback. As you know wine is a long term investment and it's overall performance is more commonly nonlinear with potential gains not seen until the wine has reached its peak market demand.
If you have any questions on your portfolio or if there is anything our team can help you with please reach out at any time.
Thank you again.
PG
Paul G.
I decided to give Vinovest a try…
I decided to give Vinovest a try because I was intrigued by the idea of diversification. I think the company presents itself well and communicates honestly and often, however, I have been disappointed in the results of my investment thus far, which is preventing me from staking any more funds into my account. I need to see better results before I am convinced this is a good long-term investment.
Response from VinovestJan 29, 2025
Hi Paul,
Thank you for taking the time to share your feedback. We are thrilled to hear our team has been able to share their wine and market knowledge with you. As you know wine is a long term investment and it's common to see non linear growth. Staying the course and being patient is important when investing in an alternative asset like wine.
Please reach out to our team if you have any questions or if we can assist you in any way.
LS
Landon S.
Vinovest is great!!!
Vinovest is great! The platform is easy to use and understand even if it is your first time trading wine. I joined with no experience in wine tasting or trading, but it didn't stop the Vinovest team from helping me get situated, and just like that I was on a roll.
Response from VinovestJan 29, 2025
Hi Landon,
Love to hear we were able to get you situated and on a roll with your first investment in wine. Please let us know how we can continue to keep you on a roll with your wine portfolio!