VIMA was founded with a passion for beauty and well-being. Our mission is to offer high-quality cosmetics that not only meet the highest standards but are also ethical and sustainable. All our products are vegan, cruelty-free, and free from harmful ingredients like parabens, allowing you to enjoy your beauty routine with peace of mind. At VIMA, we believe true beauty comes from confidence and authenticity. Our products are designed to enhance your unique beauty and help you shine in every situation. Together, we’re making beauty more conscious, beautiful, and better for everyone.
VIMA Cosmetics (vimacosmetics.com) has 573 customer reviews on Five Star Index, with an average rating of 3.8 out of 5.
Also known as
vimacosmetics.com
Website
vimacosmetics.com
Category
Cosmetics & Makeup
Location
Sheridan, Wyoming
Listed on Five Star Index
2026
About these reviews
Replies
The company replied to 48% of reviews.
Latest
Most recent review: October 2026.
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I purchased my 4th and 5th bottle of magic foundation so I clearly love it. It is very easy to apply and it covers my redness and 'blotchy' face. I don't go out without it.
I have had nice comments about the coverage and glow even from my daughters who of course are happy to give honest reviews of whatever I wear makeup wise or other. Debra
Response from VIMA CosmeticsSep 28, 2026
Fourth and fifth bottles, and daughter-approved? That's the ultimate seal of approval, Debra! So glad it keeps the redness and blotchiness covered and gives you that glow you don't want to leave the house without. Thank you for being so wonderfully loyal. 💛
VIMA Cosmetics 💖 Customer Support Team
SA
Sally
I am nearly 50
I am nearly 50. I saw all of Jordan Chase's ads for VIMA. Bought it to see if what Jordan says is true. My eyesight is garbage now, so every time I try to do make up it looks terrible. The concealer, foundation and pressed powder (my usual routine) for important events. I come from a BIG family. In 2025, I went to my Aunty's funeral. My make up was cr@p. My make up was everything Jordan says for my age. Hated it. Embarrassing. This year, 2026, about 13 or 14 months after my last Aunty's passing, another Aunty passed away. Yes, Sisters'. My Dad is 1 of 11 kids. No tv. Lol. I accidentally gave myself 40 minutes to get ready for the funeral. Yes, when you can barely see in a mirror, you need longer time. First time using VIMA. Saved my backside. Lol. I copied what Jordan says to do from the ads. Actually, I rinsed and dried my face first. Used the primer and a cheap make up brush. Didn't want to use the new brush with the primer incase it messed up the foundation (1st time using product). Then used the VIMA brush with the foundation. Holy cow it worked! Really, really worked!! That was the fastest foundation in my life and it really does cover properly and beautifully. I also used it on my neck and my chest line because I have some burns from pre-cancers removed. Qld, Australia is hot nearly 3 out of 4 seasons now. Funeral day was warm, my VIMA didn't melt off. The VIMA mascara (trialled this too), it didn't run everywhere from the funeral crying, I don't think it was a waterproof one I used, either. So good!! Glad I bought the 4 bundle. So thank you, Jordan Chase!! It wasn't b.s. as we say here but less politely. I could not have been happier. Also, no I'm not a bot. I have a fear of this too when looking at ad comments. VIMA was definitely worth the money. ❤️
Response from VIMA CosmeticsSep 27, 2026
Hello Sally,
What a story, and thank you for trusting VIMA on a day that mattered so much. We're so sorry for the loss of your Aunty, and it means more than we can say that the foundation held up and let you feel put together when you needed it most. Getting ready in 40 minutes and having it work beautifully on your face, neck and chest through a warm Queensland day, with the mascara staying put through the tears, that's exactly what we hope for. Jordan will be so touched to read this too. Sending you warmth, and thank you for choosing us. 💛
VIMA Cosmetics 💖 Customer Support Team
LA
Lee Ann P.
So far so good
So far so good. Haven't tried any other color changing foundations but this one matches well.
Response from VIMA CosmeticsSep 25, 2026
Hello Lee Ann,
A good match right out of the gate is exactly what we like to hear! So glad this one's working for you. 💛
VIMA Cosmetics 💖 Customer Support Team
AN
Ann
The color changing foundation is…
The color changing foundation is fantastic. I love the primer too. I definitely recommend it.
Response from VIMA CosmeticsSep 22, 2026
Hello Ann,
The foundation and primer together make such a great pairing, so glad they're both working for you! Thank you for the recommendation. 💛
VIMA Cosmetics 💖 Customer Support Team
SU
suzet
Amazing Finishing Spray.
The customer service has been excellent. At first, I wasn’t too sure about liking the foundation, but I ordered the finishing spray as recommended… I thought I really don’t need one more step in the makeup application process… however it was totally worth it. It is such a pampering experience to spray on the fine mist that sets a very light coat to seal in moisture. The mist smells wonderful and it is a very elegant looking potion. I am glad the Customer Service team recommended it to me. Otherwise I would have never selected it or given it a try.
Response from VIMA CosmeticsSep 17, 2026
Hello Suzet,
What a lovely thing to read, and we're so glad the team pointed you toward the finishing spray! Sometimes that one extra step turns out to be the game changer, and it sounds like it completely won you over. That pampering little mist really does make all the difference. Thank you for giving it a chance! 💛
VIMA Cosmetics 💖 Customer Support Team
Hello Rhonda,
So glad the order was easy and everything arrived in good time! Thank you for the kind words about the products. 💛
VIMA Cosmetics 💖 Customer Support Team
BO
Bobbi
Thank you for making it right with the…
Thank you for making it right with the mix up in my order
I appreciate you helping me out, i will continue to be a loyal customer
Response from VIMA CosmeticsSep 17, 2026
Hello Bobbi,
Sorting out an order mix-up is exactly what we're here for, and we're so glad we could make it right! Thank you for your patience and for sticking with us. Loyal customers like you mean everything. 💛
VIMA Cosmetics 💖 Customer Support Team
MM
Marlene M.
The guys were great!
The guys were on time, totally professional, explained everything going on! They removed our old mattress and frame, and all trash was removed. It was a seamless experience, and they were very very Pleasant!!
