VIMA was founded with a passion for beauty and well-being. Our mission is to offer high-quality cosmetics that not only meet the highest standards but are also ethical and sustainable. All our products are vegan, cruelty-free, and free from harmful ingredients like parabens, allowing you to enjoy your beauty routine with peace of mind. At VIMA, we believe true beauty comes from confidence and authenticity. Our products are designed to enhance your unique beauty and help you shine in every situation. Together, we’re making beauty more conscious, beautiful, and better for everyone.
VIMA Cosmetics (vimacosmetics.com) has 573 customer reviews on Five Star Index, with an average rating of 3.8 out of 5.
Also known as
vimacosmetics.com
Website
vimacosmetics.com
Category
Cosmetics & Makeup
Location
Sheridan, Wyoming
Listed on Five Star Index
2026
About these reviews
Replies
The company replied to 48% of reviews.
Latest
Most recent review: October 2026.
Edits
Reviews are shown as their authors wrote them. The company can reply, but cannot edit them.
Score
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I was tired of foundation not blending that thick heavy feeling. I stopped wearing makeup. I saw vima on Facebook white and turns into your color match. Yeah right. I said what the heck. I bought it. Omg it worked. It doesn't feel caked on no heavy feeling and it blends with your skin tone. No makeup lines . My face is combination of dry and oily and it works. I love it will definitely buy again.
Response from VIMA CosmeticsFeb 10, 2026
We’re so glad you decided to give it a try and found it worked beautifully for your skin. Hearing that it feels light and blends seamlessly truly means a lot to us.
JC
Judy C.
This company is a CROOK
This company is a CROOK. I DID NOT COMPLETE MY ORDER WENT BACK TO LOOK AGAIN THEY PROCESSDD THAT ORDER. I CALLED TO CANCEL and they said they couldn't 30 mins later said it was shipped which was a lie. I can't wear sunscreen in makeup. It didn't state that now I'm paying for two orders I cannot wear. Beware they are in UK and want me to pay for insurance and tracking to UK to return. Im going to dispute the charge. AWFUL COMPANY. BUYER BEWARE. Order 145120
Response from VIMA CosmeticsMar 8, 2026
Hello Judy,
We’re sorry to read this and take concerns like this seriously. However, after carefully checking our system, we have not been able to locate any order under your name or the details associated with this review. Without a verified purchase, we’re unable to confirm the situation being described.
For transparency, orders on our website are only processed once checkout is fully completed and payment is confirmed. Our ingredients and policies are also clearly listed on our website prior to purchase so customers can review them before ordering.
If this review relates to a genuine order placed through vimacosmetics.com, please contact our support team with your order number or the email used at checkout so we can properly locate the purchase and assist. We’re always happy to help once we can verify an order.
Regards,
VIMA TEAM
CA
Carly
This is the worst makeup I have ever…
This is the worst makeup I have ever purchased! It turned a different color than my skin tone and didn’t cover up my red face at all! 5 dollar products do better job than this one.
Response from VIMA CosmeticsMar 6, 2026
Hello Carly,
We’re sorry to hear the foundation didn’t meet your expectations. Makeup can be very personal, especially when it comes to redness and skin tone.
Our Magic Skin Changing Foundation adjusts once the pigment capsules activate during blending. Because the formula is highly concentrated, using too much product can sometimes affect how the shade adapts or how the coverage appears. Starting with a small amount and blending with fingertips usually allows the tone to adjust more naturally and gives a smoother finish.
While our policies normally require verification when assessing product concerns, a partial refund was offered and accepted in your case as a goodwill gesture to resolve the situation.
Many customers love the lightweight, natural finish this foundation provides. While it may not suit every preference, we do stand by the quality of our formula and always aim to reach a fair solution when concerns arise.
Regards,
VIMA TEAM
TR
Tx R.
Would order again
I never fall for ads online, but I went ahead and bought this one and it was fast shipping and actually I like the product and it truly matches. I don’t like the consistency of it. It does dry kind of cakey and cracks, but as far as color, matching and having good coverage, it definitely does that. So four stars just for the wear of it being cakes and cracking after few hrs. I ordered the other two online also the Korean skin therapy and the ilmakiage and both of those are horrible and I returned both of those, but easy simple return process with those companies.
Response from VIMA CosmeticsFeb 10, 2026
Thank you for sharing such thoughtful feedback. We’re pleased to hear the shade matched beautifully, the coverage performed well, and your order arrived quickly. Your note about the consistency and finish is truly appreciated and helps us continue refining the experience.
TF
Tracy F.
This actually works
This actually works! I’m surprised by how good it is. I’m 42 and with a primer it covers all of my fine lines
Response from VIMA CosmeticsFeb 10, 2026
Thank you for sharing this lovely feedback. We’re so happy to hear the foundation worked beautifully for you, especially with a primer, and gave such a smooth result
MF
Miss F.
I love this foundation so much I've…
I love this foundation so much I've just purchased my 3rd & 4th bottle using the buy one get one free offer! I have tried many foundations including expensive ones, but this is by far the best. It blends beautifully, doesn't cake & lasts all day.
There is one small gripe, I wish the pump was removable so you could access the last bit from the sides and bottom of the bottle with a brush, other than that its fab.
Response from VIMA CosmeticsFeb 4, 2026
We’re so grateful for your continued trust and for choosing our foundation. It means so much to hear it stands out among so many others you’ve tried and performs so well throughout the day. Thank you for also sharing your feedback.
SP
Sharon P.
Reliable Customer Service
I haven’t received such prompt customer service for quite some time, thank you Vanessa. I’m also very happy with this foundation and primer, a good product at good prices.
Thank you VIMA
Response from VIMA CosmeticsFeb 4, 2026
Thank you for your kind feedback. We’re so pleased you’re enjoying the foundation and primer and felt well supported by our team.
NL
Norma L.
Further to my review "Awful product"
Awful product - thick and claggy, like wearing a mask. I tried to return it, but couldn't as it was "started" - 2 pumps worth. How on earth can you tell if you like a product without testing it? They will only consider a return if a video is sent proving there is no colour match. I wasn't complaining about the colour match, i was complaining about the quality! I have thrown the product away, and wasted my money. Never again will i buy make up on the internet.
I received a reply from this company - what a shame i did not reach out directly to them. I DID> I was refused a refund because the product had been tried. (See wording above). This is against their own Terms of Business. Now it's because the argument has lasted more than 30 days, i am out of my time limit for a refund! I repeat - DO NOT BUY FROM THIS COMPANY.
Response from VIMA CosmeticsMar 3, 2026
Hello Norma,
I’m really sorry to hear this was your experience. That’s never what we want for anyone, especially when trying something new online.
Our Magic Skin Changing Foundation is designed to be lightweight and breathable, so if it felt thick or mask-like, that usually points to application technique rather than the formula itself. Because it’s highly concentrated, using even slightly too much can create that heavier feel. We always recommend starting with a very small amount, blending with fingertips to activate the tone-adjusting capsules, and allowing it to settle for a few minutes. When applied this way, most customers describe it as smooth, natural, and skin-like rather than heavy.
Regarding returns, we completely understand wanting to test a product. At the same time, as a small business, we do have policies in place to prevent abuse and excessive product depletion. The short video we sometimes request is simply to help us assess issues properly and offer the right solution. It isn’t limited to colour concerns. It also helps us understand texture, finish, and application so we can support concerns about quality or feel. We never ask for this to make things difficult, only to ensure fairness for everyone.
It’s unfortunate that the product was discarded before we had the chance to properly review the concern and explore a solution together. We genuinely do our best to work with customers when we’re given the opportunity.
For anyone reading this, thousands of women love the breathable coverage and natural glow this foundation gives when applied correctly. It’s lightweight, buildable, and designed to enhance mature skin rather than sit heavily on it.
We always encourage reaching out to us directly so we can personally guide you and make sure you get the best possible results.
Regards,
VIMA TEAM
