VIMA was founded with a passion for beauty and well-being. Our mission is to offer high-quality cosmetics that not only meet the highest standards but are also ethical and sustainable. All our products are vegan, cruelty-free, and free from harmful ingredients like parabens, allowing you to enjoy your beauty routine with peace of mind. At VIMA, we believe true beauty comes from confidence and authenticity. Our products are designed to enhance your unique beauty and help you shine in every situation. Together, we’re making beauty more conscious, beautiful, and better for everyone.
VIMA Cosmetics (vimacosmetics.com) has 573 customer reviews on Five Star Index, with an average rating of 3.8 out of 5.
Also known as
vimacosmetics.com
Website
vimacosmetics.com
Category
Cosmetics & Makeup
Location
Sheridan, Wyoming
Listed on Five Star Index
2026
About these reviews
Replies
The company replied to 48% of reviews.
Latest
Most recent review: October 2026.
Edits
Reviews are shown as their authors wrote them. The company can reply, but cannot edit them.
Score
This company cannot pay to remove reviews or change its score.
This really is the perfect matching foundation. It’s lightweight and doesn’t cake up. I love that it last all day. I wish it was a little more buildable but it’s overall the best foundation I’ve ever worn.
Response from VIMA CosmeticsApr 16, 2026
Hello Whitney,
"Best foundation I've ever worn" — we don't take that lightly, and thank you so much for saying it! Knowing it matches so well and stays put all day without caking is exactly what we hoped for. We also really appreciate the honest note about buildability — that kind of feedback genuinely helps us as we continue to develop and improve. So glad you found your match! 💛
Love,
VIMA TEAM
DC
Deb C.
Definitely Buying Again - Love it
I was very sceptical, as have tried many so called amazing foundations. I am so, so happy with this. You don't have the caking or weird colours, it gives you coverage but you skin looks glowing and healthy. Will definitely be buying it again.
Response from VIMA CosmeticsApr 16, 2026
Hello Deb,
That scepticism is completely understandable — there are so many foundations out there that promise the world and deliver cakey, mismatched results. So hearing that ours actually won you over genuinely makes our day! That healthy, glowing finish with no caking is exactly what we set out to create, and it means everything to know it's landing that way for you. Welcome to the VIMA family — we can't wait to have you back! 💛
VIMA Cosmetics 💖
LW
L W.
Terrible customer service
Bought colour changing foundation - Money back guarantee is not true and customer service is horrible from this company. I have never experienced such horrible customer service. A market has better return policy not to mention customer service. Stay away from this company.
Response from VIMA CosmeticsMay 8, 2026
Hello LW,
We're sorry to read this, and we take feedback about our customer service seriously. That said, we've searched our records thoroughly and have been unable to locate any order linked to this review based on the details available.
We'd genuinely like to look into what happened. Please reach out to us directly at vimacosmetics.com with your order number and we'll make it a priority to review your case properly.
We'd also like to note for anyone reading this that unauthorized listings using the VIMA name exist on third-party platforms with no connection to our store. If your purchase was not made directly through vimacosmetics.com, the experience described, including any contact with customer service, may not have been with us.
VIMA Cosmetics 💖 Customer Support Team
CH
Chesley
So far I am impressed with my purchase
So far I am impressed with my purchase. Solid product.
Response from VIMA CosmeticsApr 13, 2026
Hello Chesley,
"Solid product" from someone who doesn't throw compliments around lightly means a lot! So glad it's hitting the mark so far. 🤍
Love,
VIMA TEAM
NF
Nicola F.
I spent years struggling to find the…
I spent years struggling to find the perfect foundation to match my skin tone but finally bought from Vima and I need look no more. It absolutely matches my skin perfectly without all the hassles iv had. It goes on white and changes to match my exact skin colour without leaving any caking or tide marks. Using this foundation along with their primer is the perfect addition to my make up routine and it lasts all day. It’s hands down the best foundation and primer iv ever bought and worth every penny. Thank you so much for your amazing products.
Response from VIMA CosmeticsApr 13, 2026
Hello Nicola,
Years of searching and it finally just works, that is such a relief and we are so glad you found us! The fact that it adapts to your exact skin tone without any tide marks or caking, and that the primer pairing is working so well for you, honestly makes all the effort we put into these products feel so worth it. Thank you for trusting us with your routine! 🤍
Love,
VIMA TEAM
PA
Pamela
I’ve tried this on and off now for a…
I’ve tried this on and off now for a few months and makes me look like a ghost.
I’m quite olive skinned but this makes me look grey.
Not good and wouldn’t buy again.
Response from VIMA CosmeticsMay 8, 2026
Hello Pamela,
We're sorry to hear the product didn't work for you, and we'd genuinely like to look into this. However, we've been unable to locate any order in our system that matches this review.
Could you reach out to us directly at vimacosmetics.com with your order number so we can investigate? We want to make sure we're looking at the right account and can help properly.
We'd also like to make prospective customers aware that unauthorized listings using the VIMA name exist on third-party platforms that have no connection to our store. If your purchase was not made directly through vimacosmetics.com, the product and experience described may not be ours.
VIMA Cosmetics 💖 Customer Support Team
JP
JACQUELINE P.
I tried it when it came in yesterday
I tried it when it came in yesterday. It feels great on my skin, not like the foundations I used to wear when I was younger. I'm not a big makeup gal anymore. I've been using a powder foundation that I love, but thought I'd give this a try. It's blends great, I'm not sure if it is getting dark enough for my skin with the one time use at home. I need more time to check it in different lighting. But I did love that when I got warm, and my cheeks got pink the makeup went with that as I like a natural look. I wish it did a little more to blur my fine lines, but maybe I'm the only one that notices.
Well, I tried it again. And with my skin getting darker, it doesn't blend well. I am more brown than most people though. It still feels great, just not good for my summer tone.
Response from VIMA CosmeticsApr 10, 2026
Hello Jacqueline,
Oh, the way it moved with your natural flush when your cheeks went pink, that detail really stuck with me! That kind of natural, skin-like reaction is so hard to find. Give it a few more wears in different lighting, layering can also help build a little more depth if you want it. And you are definitely not the only one who notices fine lines, we all do! 🤍
Regards,
VIMA TEAM
JO
Jolanta
DO NOT BUY ITS A SCAM COMPANY
I have ordered a foundation beginning of March from this company and it did not arrive to this date, all I keep receiving is automated responses that product is on the way, they do not answer back on Facebook either, their customer service is non existent!! Please avoid this company at all costs. It is a scam.
Please read their response after a month of me fighting to find out where my product and money is!! Avoid them at all cost, they will not refund your product neither if you are not happy with it WHAT A SCAM. I am reporting them to Trading Standards UK.
With every email from them they keep adding new things:
Firstly it was that they will reship makeup for me AS A MATTER of courtesy ONCE I DELETE BAD REVIEW on Trust pilot.
Secondly when I said no- I have a right to post bad review as it took you a month to respond and I don’t want a product- they told me they DON’T REFUND MONEY, furthermore when I continued telling them I don’t want product send I want my money they said oh well your prosuct was NOT INSURED we will not send you a product nor refund you WHAT A TOTAL SCAM OF A COMPANY!
My bank thankfully refunded me all money but to ALL CUSTOMERS do NOT buy from VIMA cosmetics!!!
See one of their emaila below.
Hi Jo,
Thank you for taking the time to write to us, and I want to start by sincerely apologising for the experience you've had. I completely understand your frustration, and I won't try to dismiss how this situation has made you feel — you deserved better, and I'm sorry we fell short.
I want to be transparent with you about why we reached out regarding the Trustpilot review. It wasn't to silence your feedback or pressure you in any way — we genuinely wanted the opportunity to make things right before a permanent impression was left, especially since a replacement was already being arranged for you. We would never want to muzzle a customer's voice, and we respect absolutely that you have every right to share your experience. That was never our intention, and I'm sorry if it came across that way.
Regarding your order — once parcels leave us, they are entirely in the hands of the courier, and unfortunately we have no control over how or when they are handled in transit. Every order we send out goes with the best of intentions, and it genuinely hurts when something goes wrong along the way.
I do want to be upfront with you, Jo: our policy does not cover refunds for orders lost in transit, and we would have been well within our rights to decline any form of replacement on this occasion, as your order was placed without shipping protection. Shipping protection exists specifically to cover situations like this, and without it, we are under no obligation to reship. However, because we genuinely care about our customers and want to do right by you, we are choosing to send a full replacement completely free of charge as a gesture of goodwill.
We hope this shows that, despite the delays and frustration you've experienced, we are committed to making this right. Your replacement is on its way, and you won't be charged a penny for it.
Once again, I am truly sorry for the stress this has caused you, and we hope to have the chance to restore your confidence in us.
Response from VIMA CosmeticsMay 2, 2026
Hello Jo,
We are genuinely sorry for the distress this experience has caused, and we want to address this as transparently as possible.
We have searched our records thoroughly and have been unable to locate any order linked to this review. This is important context, because unauthorized listings using the VIMA name exist on third-party platforms that have no connection to our company. Products sold and fulfilled through those channels are entirely outside our control, as is any customer service communication that may have taken place through them.
We want to be direct: VIMA Cosmetics does not condition refunds or reshipments on the deletion of reviews. We do not operate that way, and we do not endorse that practice under any circumstances. If those communications came from a seller representing themselves as VIMA, they were not acting on our behalf.
We would strongly encourage you to reach out to us directly at vimacosmetics.com with any order confirmation you have. If your purchase originated from our store, we will investigate immediately. If it did not, we hope this response helps clarify the source of the experience you had.
We take allegations of this nature seriously and appreciate you raising them publicly.
VIMA Cosmetics 💖 Customer Support Team