OUAI HaircareReviews of theouai.com

The products are amazing, so I’m torn. My hair is silky soft—even in a city with very hard water—but the scent reminds me of the nit shampoo from my childhood. So now I have beautifully soft hair… and a powerful urge to run away from it at the same time.

UPDATE: since writing the below review they have been in contact and are going to replace my order I wasn’t in for my delivery, didn’t get advised until the day i was getting a delivery and was too late to be in. DPD left it outside in the street, the box was wet through and the bottle inside was damp - fed this back to OUAI and up to now no response. I never give permission for parcels to be left outside, but looks like this is now deemed acceptable from delivery companies. This was meant to be a gift and don’t feel I can gift it now in the shoddy state it was in, i cannot be sure the product didn’t get rain water in it. The leave in conditioner smells nice, but spraying straight onto hair isnt good because it sprays out too thick

I have seen many good things about this Company on the Internet but I am disappointed with the leave-in conditioner for fine hair. It is described as a 'mist' but it comes in a stream which leaves all the product in one place so you need several sprays in different areas. This is not what I expected or wanted. The fragrance is lovely.

Bought some after I received a sample with another order, loved the fragrance, so ordered the shampoo & conditioner. However, their customer service stinks - they don't respond to emails & if you want to track delivery, you have to sign up for Shopify, which demands access to your phone data, and you cant delete it! Also comes packaged in a recyclable cardboard box that is stuffed with loads of non biodegradable polystyrene tubes. As someone who values sustainability, this a no-no for me. So as it's just am okay hair care product, I won't buy again.

Overrated for the price - I bought the extra large detox shampoo and fine hair conditioner. They smell lovely and there isn't anything wrong with them. However, I wouldn't recommend the extra large bottle because it is soo hard to squeeze, and I haven't noticed much difference to my hair. It still gets greasy in the same amount of time as it would otherwise. Although, I have noticed less of my hair falls out when i'm washing compared to when I used a cheaper brand. For the price though, I wouldn't repurchase, I prefer Olaplex.

I personally find Ouai products to be overrated. Maybe it's the influencer and celeb hype around the brand but I'm surprised they have such great reviews when I find other brands are so much better. Their hair and body oil, for example, smells gorgeous but it leaves my hair really greasy compared to a high street brand at half the price. Their hairspray didn't hold anything in place, the shampoo & conditioner didn't leave my hair very strong and the dry foam did nothing but make my hair smell really good. For actual results I would always recommend a brand like moroccanoil or even John Frieda over Ouai but if they tweaked their products to make them more effective then they might win me back - their products really do smell amazing...