Thomas Fisher, J.
A company can lose a customer over a belt. Frye just did.
★☆☆☆☆ I purchased several items from Frye at the end of April, including a belt that turned out to be inexplicably oversized. Shortly after my purchase, I was out of the country on business for several months and didn't receive or inspect my order until I returned. When I attempted to make a return, I couldn't even locate my order on Frye's website. Customer service was equally disappointing. The representative was difficult to understand, but agreed to "escalate" my request because I had apparently "violated" Frye's 30-day return policy. As expected, the request was denied. Their solution? Sell my brand-new belt on Frye's resale site. Seriously? In today's retail environment, customer service is a competitive advantage. Frye has chosen rigid policy over common sense and customer loyalty. There is nothing about the brand today that justifies treating customers this way—especially when there are countless competitors offering comparable products with far better service. A company can lose a customer over a belt. Frye just did. I'll gladly spend my money elsewhere.

