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Trusted by Advertisers and Digital PropertiesTaboola is the world's largest native advertising platform, trusted by premium digital properties and top advertisers to drive performance and conversions on the open web. The Taboola Trust team is made up of 55 full time content reviewers across the globe which review and re-review advertiser content across thousands of criteria in 13 different languages, empowering advertisers to spend with confidence on Taboola.Taboola has dozens of external partnerships, certifications and accreditations, including:TAG: Taboola has been awarded the TAG Brand Safety Certified Seal from the Trustworthy Accountability Group (TAG), an organization that works to increase trust and transparency in digital advertising. Taboola was required to prove it was safe for brands through a variety of measures, including having a robust policy, transparency around content moderation, and thorough validation;Integral Ad Science (IAS): Working with the global leader in digital ad verification to introduce the first-ever integration to directly apply pre-bid brand safety within a native discovery platform. With this integration, performance advertisers have the ability to achieve their marketing goals across Taboola’s large audience;IAB Tech Lab: Taboola has achieved the Open Measurement for Web Video certification by the IAB Tech Lab, a consortium of digital publishers, ad technology firms, and agencies that focuses on solutions for brand safety and more. This certification verifies that all video ads that run via Taboola publisher sites can be measured against IAB’s widely adopted standards. The world’s leading brands and media agencies require their technology partners to adhere to these standards;IAB UK Gold Standard 2.0 Certification by the United Kingdom’s industry body for digital advertising. By achieving this certification, the IAB has verified Taboola, through a thorough vetting process, as a technology provider that upholds high standards in b
Taboola (taboola.com) has 153 customer reviews on Five Star Index, with an average rating of 2.3 out of 5.
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153 approved reviews, newest moderated first
Ben F.
Bring live chatting to the Language German
Daniel M.
Meine Erfahrungen sowohl vom finanziellen Aspekt her als auch hinsichtlich der grafischen Umsetzung und den genutzten Funktionen waren von Beginn an durchweg positive. Ich muss offen bekennen, dass ich selten eine so kompetente, freundliche und engagierte Betreuung im B2B- und Client-Bereich erlebt habe wie bei Taboola. Die negativen Kommentare hier kann ich insofern beim besten Willen nicht nachvollziehen. Sowohl was technische Anforderungen der Einbindung anbelangt als auch Fragen zur Monetarisierung – etwa die Umsatzprognosen –, war die Hilfestellung äußerst kompetent. Die Ansprechpartnerin bei Taboola war überaus hilfsbereit, zuverlässig, geduldig und aus eigenem Antrieb bestrebt, das "Onboarding" reibungslos gelingen zu lassen. Kommunikation ist das A und O – auch gerade bei Blogbetreibern ohne allzu detailliertes technisches Verständnis; diesbezüglich wurden meine Erwartungen absolut übertroffen.
Brazzell M.
We have put several native advertising campaigns with Taboola. At first, the Taboola-reported metrics and visitor tracking made us think we were getting good results. Unfortunately, it turned out that all the click-to-calls we were seeing resulted in a completed phone call less than 1% of the time. This was highly unusual and suggestive of click fraud. Getting started with their platform was challenging. The ad creation page crashed constantly. There's no good system for incremental saves, so I lost an hour of work three times or more. Customer service is worse than useless. When you follow their advice, things get worse or stop working. Study the help files and help yourself. You'll be much better off. Adding insult to injury, many of our campaigns were for healthcare providers, which are one of their "special categories." In this category, they will reject an ad regardless of its content, with an error message saying the ad needs pre-approval. There is no separate process, that is the first step in the process. Then they give zero instructions about how to get pre-approval. It's more like they are blowing you off. Chat GPT found a support email address for them. That worked with a couple of campaigns. By the third time this happened, they ignored my emails. They held me on a rude, long chat and told me I had to stay on the line with them while they did the approval. It ended up taking over 40 minutes to approve one new ad set, in addition to the time I wasted gathering all the details for emails and then following up. Their employee Aditya Varma is particularly difficult. There's really no excuse for this process. Just put the submitted ads through your approval process and let me know if they are wrong. Their so called "pre-approval" process not a process at all. I have asked several times, and no employee will comment on what the "process" should be. It's just guess and get bumped around and not listened to. So frustrating.
Fabio
I really like these guys, the customer service is 100% human and they are fast and gently. Thank you
Patrice de M.
Taboola pushes the same absurd, irrelevant nonsense into my screen every single day. I’m a 67-year-old straight woman and I keep getting ads for “young Ukrainian” and “young Japanese” women looking for a partner, right there in my Yahoo Mail. I actually do have plenty of interests, so I asked them if they could at least show me something about EK museums or culture. Their support sits on the same intellectual level as their targeting: template mails, zero reading, zero processing. They just kept sending me the exact same automated message on repeat — basically: “Remember, it’s free, so shut up.” The ads themselves aren’t just irrelevant — they’re sexually suggestive, lazy, and embarrassing. What’s the plan here, Taboola? Hoping I’ll suddenly mutate from a 67-year-old straight woman into some holo-bi sex hunter chasing young girls across the internet? Come on. This is pure CPM greed: even if they showed me the backside of a pig, as long as the ad flashes on my screen, it’s cha-ching for them. Taboola adds no value, no relevance, no service. Just noise, cheap clicks, and cash-grabbing.
Oren “The Somberlain” A.
Seems lie they're promoting scams as well, very shady and unethical.
Madeline H.
Taboola is deceptive and promotes very biased sources of news in both directions.
Dartspieler
Taboola ist einfach nur nervig. Mehrfach markiere ich diese tollen Handwerksläden mit ihren Sonderanfertigungen und den Sonderangeboten, da sie bald in Rente gehen (Leder Hermann, Wagner Lederhaus und Co, alles Betrug aus China) als irreführend, und bekomme dann die Meldung, daß sich bemüht wird, daß ich diese Werbung nicht mehr bekomme. Stattdessen bekomme ich diese Betrugswerbung erst recht um die Ohren geknallt. Denen ist es egal, ob da illegale Firmen werben, Hauptsache die Kohle stimmt. Solche Dienste sollte man sperren