I am a self employed contractor.
I have wasted too much money, and become overwhelmingly frustrated dealing with this company. Zero Results.
I am actively trying to end my relationship with this awful company and end this horrible experience and Waste of Money.
Zero Stars
Do Not Use
Response from Surefire LocalSep 2, 2025
We’re sorry to hear about your experience and appreciate you bringing your concerns to our attention. Our team has since spoken directly with you to help resolve the situation. We hope these actions demonstrate our commitment to making things right.
CL
Chris L.
Horrible Experience - Shameful Tactics
In response to SureFire Local Response: I read your canned response, and based on the other reviews for your company, I believe Austin's actions are the norm and that you do not take feedback like this seriously - I was able to guess the CEO's email address - pretty easy to do actually - and pinged him with a very legitimate concern to no response. I believe in the power of reviews, and all I can hope is that potential customers are diligent with their research, read this review, and then read your other reviews and make the best decision for their company needs. I did shorten my review to make it easier for others to read; so thank you for giving me that opportunity while responding to your canned response.
I run the office and a fair part of operations and had a Surefire Local sales rep call our company – Austin Adams – and of course he does the typical “can I speak to the owner” and he uses the owners name like they’re old friends and I’m just going to put him through without getting more info. I was very clear that I’m the person to talk to with regards to our online presence and marketing materials, and that I’d give him my email address so he can send me their info and I’d do my diligence in researching them out to see if it was a good fit for our company. Austin, of course, wants to keep me on the line for as long as possible, and asks for 30-seconds of my time… five minutes later and I’m stuck in that loop bottom of the barrel sales people rely on because they have no skill, tact, or professionalism – Surefire’s best of the best, the voice of their company to solicit customers. I state again that I’m happy to give him my contact info, will research them, and follow up with Austin within one week. Austin made another limp attempt to keep me on the line; in this case he asked if he offended me in some way – of course I was calm and professional during the entire phone call, gave him the benefit of the doubt and listened to his “30-second” spiel that took over five minutes – but I reiterated that I’d be happy to give him my contact info and go from there. We ended the call, and not more than two minutes later, I hear the owner of the company take a call on his cell and tell the caller that he’s not interested. I asked the owner who that was, and of course, it’s Austin who somehow got hold of the owner’s cell, and tried to do an end-around. Disgusting, shameful, and about as unprofessional as a company can be. I deal with marketing calls every day, and I always do my diligence to research them, and have several great partnerships with respectable companies that I trust and value; but Surefire Local will never be one of them because I can’t trust a company that relies on such disgraceful tactics – if you can’t follow a simple direction that could benefit all parties involved, then you obviously don’t care enough about that relationship to be relied upon.
Response from Surefire LocalSep 2, 2025
Hi Chris, we’re very sorry to hear about your experience with our sales outreach. What you described is not the standard we set for our team, and we understand your frustration. We take feedback like this seriously and will be addressing it internally to ensure our approach is always respectful and professional. While we regret that your first impression was a negative one, we’d welcome the opportunity in the future to show you how our company truly operates and the value we strive to deliver to our clients.
TC
Tony C.
Terribly unprofessional
Terribly unprofessional. The owner jumped on a call after I canceled a meeting with his sales representative and tried to berate me for not using their services. I cannot say what their services are, but I can firmly say they will never ever ever get my business.
I represent businesses for a living and am pretty well-versed in sales. This company needs to take a few courses on selling. Otherwise, they can go back to trying to twist people's arms, which may have worked for them in grade school.
Response from Surefire LocalAug 5, 2025
Thank you for your feedback. We're sorry you felt the conversation was unprofessional — that was not our intent.
Our goal in any conversation is to clearly explain what we offer and determine if there's a mutual fit. It’s unfortunate that our follow-up came across as anything other than that. We don’t believe in pressuring anyone into a decision and regret if our outreach gave that impression.
We stand by the professionalism of our team and always welcome honest conversations — even when the answer is no. We wish you all the best in your business.
KP
KP
Can't take no for an answer
About a month or so ago, I received a cold call from Surefire and took the time to listen to the sales pitch and learn about what they offer. I politely declined, explaining that our budget has already been allocated for the year, but that I’d be open to revisiting the conversation in a few months as we plan for next year.
Rather than responding professionally, the salesperson acted like a rejected teenager. He immediately became defensive and began talking down about our website, calling it “terrible” and claiming it needed “a lot of work.” He also criticized the software we currently use, saying we were wasting money. His tone throughout the call was condescending, and he even scoffed at my responses.
His reaction to a respectful “no” was a major red flag. Instead of understanding my position, he tried to discredit the decisions I’ve made for my business. And when the call ended, he didn’t even say goodbye — just hung up.
Today, I received another cold call from Surefire. I'm not sure if it's the same gentleman I spoke with previously, but it sure seems like it based on how the conversation went. I politely declined their services, but was once again met with interruptions and persistence. I reiterated that we weren't interested but, before I could finish my sentence, the sales rep hung up on me!
Based on these calls alone, there's no way I'd consider working with this company. What a terrible first (and second) impression.
Response from Surefire LocalJul 25, 2025
We appreciate you taking the time to share your experience. We’re sorry to hear that your interactions with our sales team fell short of expectations — this is not the level of service we aim to provide and will work to address this.
If you ever decide to give our platform a chance, we’d love the opportunity to show you how it’s helped thousands of businesses grow and simplify their marketing.
Thanks again for your feedback—it helps us get better.
MA
Mark
Sales people are obnoxiously pushy
Sales people are obnoxiously pushy, calling at random times and do not respect boundaries. I was willing to work with them but I'm glad I dodged that bullet.
Edit: Even their response is manipulative.
Response from Surefire LocalJul 24, 2025
Hey Mark, thanks for sharing this feedback. We’re sorry to hear about your frustrations with one of our sales reps. Rest assured, this is not the norm nor the standard we strive to set. With that said, we’re continuously working to improve our outreach practices.
If you’re ever looking to simplify your marketing efforts with an all-in-one platform, we’d encourage you to reconsider trying out our software. It has helped thousands of companies thrive, and we believe it could be beneficial for you as well.
Thank you again for your feedback.
CR
Christopher R.
Completely ruined my online presence
Completely ruined my online presence. Horrible company app doesn’t work. They lie constantly about everything. Waisted lots of money and time with this company and going to loose lots of business behind this. Was ranking in top 5 in my area before them now I can’t even be found. I’m pissed
Response from Surefire LocalJul 25, 2025
We’re truly sorry to hear you’ve had such a frustrating experience. That’s never what we want for any of our customers.
Throughout your time with us, our team worked to support your business — from building your website to helping you generate leads through GeoJuice and Google LSA. We also provided regular billing breakdowns and clarification on charges related to your ad campaigns and lead generation efforts.
We understand there were billing challenges, and as a result, your services — including your website and LSA — were paused. We’d be happy to speak directly to resolve any open concerns and clarify next steps.
We care about our customers and their businesses and are always open to a constructive conversation. If you’re open to reconnecting, we’re here to help.
RJ
Rene J.
Bad service
Edit
Description of complaint:
I paid surefire to build me a webpage. It took around three months and after the three months, I was not satisfied with the webpage ortheir services in April. I told him to cancel my account May, June and July. They still charge me 2250 dollars Today I spoke to them asking why they had charged me three more months. They told me that they had a 30 day cancellation policy, butI canceled with them over around three months ago To make it short, I would never recommend this company they take your money. It’s very hard to cancel with them and then they try totell you you have a one year contract even after it’s in a voicemail that we only had a three month contract I had multiple companies similar share fire but at this point they’re the worst I spend around $10,000 And got maybe four or five calls just letting everybody know be careful because you will not get what you pay for I didn’t.
Response from Surefire LocalJul 25, 2025
We’re sorry to hear this was your experience and appreciate you sharing your feedback. Our team genuinely wanted to help you succeed and reached out multiple times to connect and support you, but unfortunately, we didn’t hear back.
Success with our platform comes from ongoing engagement, and we regret we couldn’t partner more closely with you. Regarding billing, we follow a standard 30-day cancellation policy and made several attempts to communicate about your final invoice.
We’re always open to a conversation and would be happy to revisit this with you directly.
JN
Jay N.
Too pushy and overbearing used car salesman type
STAY AWAY!!
I spoke with Tiffany over an hour for a presentation and when she felt i was not going to pull the trigger she secretly alerted her manager Matthew to listen in. He chimed in and immediately came off very pushy and aggressive to the point of using scare tactics and over talking thinking that will get me to sign, very used car salesman type of guy. I told him his aggressiveness is coming across in a bad way and he got even louder. Maybe they work for some companies but I’m glad i stuck to my gut feeling and didn't sign. Just the typical tell you what you want to hear to get you to sign kind of company is how i now feel about them, but what they’re really about shined through on this call.
Response from Surefire LocalJul 25, 2025
Thank you for taking the time to share your concerns. Rest assured, this is not the norm nor the standard we strive to set with our sales outreach. With that said, we’re continuously working to improve our outreach practices.
If you’re ever looking to simplify your marketing efforts with an all-in-one platform, we’d encourage you to reconsider trying out our software. It has helped thousands of companies thrive, and we believe it could be beneficial for you as well.
Thank you again for your feedback.