BevA
Better for Big Brands with Big Budgets - not recommended for start-ups
Superside sold itself as a “partner” in building my startup. In reality, they were an overpriced vendor—rigid on timelines, contracts, and budgets. To their credit, their project management systems are excellent. Weekly calls with my project manager were efficient and well-run. I appreciated Superside’s help developing the brand look and feel for my startup, along with some initial static assets. Creative work is hard to price, and I did feel value there. Problems began when I asked to resize a static asset for a Facebook cover. They wanted to charge over $1,000 for one resized asset. At that point, I asked to exit the contract. Superside refused. They said I had to stay in the contract for another three months at $5,000/month. I asked to defer the time. Again, no flexibility. I was not willing to over-pay for static resizes and I was not yet ready to produce video. I had flagged in the sales process that I needed UGC-style content for social (look at its libary, it's not in their wheel-house, but I was over-promised they could deliver UGC-style video). Superside assured me they could deliver—but what I received missed the mark completely. The Reels looked like Canva templates with no UGC vibe. The homepage video didn’t reflect our brand values. They blamed my direction—but any competent agency should know that Reels need a UGC feel to perform. I was juggling product development and had asked to defer the work until I had more bandwidth to have proper video created. That flexibility would’ve helped us get it right. Instead, I was rushed to make it work. After submitting what I could, I was told we should “just spend the remaining $10,000 on more static assets”—which I didn’t need. Bottom line: If you're a startup, this is not the partner for you. Superside might work for large enterprises with big budgets and long timelines. But for startups, you’ll find more talent and flexibility on Upwork or Fiverr—people who understand constraints and move at a startup pace. I thought I’d found a creative partner. I got a vendor chasing short-term profit instead.




