Awful. Order took one month OVER the guaranteed delivery date, which missed my date of the event the patches were for. Then, when my patches did finally deliver, they sent the wrong product. Avoid at all costs.
Response from SuperlabelstoreOct 21, 2026
Hi Luke,
We’re sorry for the delay and the missing 3M backing on your patches. We understand how important it was to receive your order in time for your event.
We issued a full refund on October 9 and would still welcome the opportunity to restore your confidence in us. We care about your experience and remain committed to finding a resolution you feel happy with.
Best regards,
The Superlabelstore Team
LC
Lorenzo C.
Absolutely unacceptable experience. Avoid this company.
Their checkout is broken, their customer support is practically non-existent, and their entire process feels unreliable for a European B2B customer.
I tried to place an urgent order, but the checkout failed to correctly handle a valid VIES-registered VAT number. VAT was shown but not properly deducted from the final total, meaning the system was effectively trying to charge tax that was not due. This is a serious issue, not a minor inconvenience.
The website also advertises “Free shipping over $200”, yet shipping was still charged on an order exceeding €400. No clear condition was presented at checkout to justify this discrepancy.
Customer support was even worse. I was trapped in an endless chatbot loop, repeatedly asking to speak with a real person and receiving only automated replies. I reported the issue multiple times over more than 24 hours, yet no one provided a concrete solution.
I was then redirected to a quote request form, which also raised GDPR concerns: no clear privacy notice at the point of data collection and no explicit consent mechanism before submitting personal data.
After researching further, it became clear that this is not simply one isolated bad experience. Fortunately, I did not complete the payment under incorrect conditions.
A company handling international B2B orders must have a functioning checkout, correct VAT logic, transparent shipping rules, GDPR-compliant forms, and real human support when serious issues arise. In my experience, Super Label Store failed on all of these.
One of the worst purchasing experiences I have ever encountered.
Response from SuperlabelstoreMay 5, 2026
Hi Lorenzo,
Thank you for your feedback, We’re sorry to hear about your experience.
We did try to reach out to assist, but unfortunately, our emails didn’t come through; it appears your mailbox may have been full at the time. We understand how frustrating that must have been.
Your feedback has been shared internally, and we’re reviewing the points you raised to improve our process.
If you’re open to it, we’d be happy to help further. Please feel free to get in touch.
Kind regards,
Super Label Store
AS
Anonymous shopper, S.
Placed an order 14 March still waiting
Placed an order 14 March. It still has not been shipped or prepared. I just looked here for reviews and all the high scores are from reviewers with one review only and very similar to each other. Truspilot should scan for farmed / fabricated reviews.
Update: experience is getting worse, not better. Superlabelstore changed the size of my label without my approval, despite the fact it had been proofed by their design tool, to a size that is much bigger and unusable for my project. They tried to say that I had approved the change, which I had not, and I had to send them screen shots to prove this. I am still waiting even for a confirmation if my original, proofed design can be done at all - in the meantime I paid £80 on 14 March with an ETA of 1-2 April. Now, 11 April, still not even an ETA. I would recommend you get your labels elsewhere.
EDIT 2 in response to Superlabel stores reply here.
Lets walk through this step by step:
Order designed, proofed by Superlabel store’s design tool, placed and paid in full 14 March. I was sent an email by Superlabelstore on 16 March stating ‘we have had to increase your label size’ to about double the size in the original proof. I replied on the same day 16 March stating this is not suitable for my needs as it is for a small item.
On 17 March I received the following message: ‘We understand that you do not wish to have your label resized which is why a customer approval has been sent to you first.
I will forward your message to our team that the resize suggestion has not been approved and you want the label in the original size you ordered them.
We appreciate your patience and if we have any updates, I will let you know.
Have a great day!
Let me know if you have further questions.
Best,
Jerlyn
Team Superlabelstore.com’
I then heard nothing further until I chased for my delivery on 7 April. At this point I received an email from ‘Noor’ stating she expects the labels to be ‘in the final stage’. I replied to this email 8 April with a thank you, and also double checking that my original dimensions are followed.
I then received an email back from Noor stating that ‘on 16 March a new size was proposed and you approved it on 18 March’. Now I absolutely did not approve this change as it would render the item unusable for my product and responded on 9 April saying so, with screen shots of the previous messages with Jerlyn. Noor then acknowledged on 9 April that ‘there has been a miscommunication’ and confirmed the order that I had placed, and proofed, with their design tool.
I then received an email from Jerlyn stating they will ‘work with the team to ensure you are getting what you want in the label and explore all possible options’. I suggested that if their systems are not able to produce what is being proofed in their design tool then the design tool needs to be adjusted so that only products that can be produced will be proofed.
On 10 April I asked Jerlyn for an update, had no direct response but on 12 April I received an automated update stating ‘we have finished the production of your Geweven label 26*29mm’, which is the size I ordered, so I presumed the issue had been rectified and I would be receiving the labels in a week or so.
On 13 April I received an email from Noor saying they will cancel the order and proceed with a ‘full refund’. This is 1 month after the original order placement date. They issued me a refund of £69.51 whereas I paid a total of £77.87. I sent Noor a reply that there is a shortfall in their refund -companies are legally required to refund in full for unfulfilled orders, and have now had to open a case for the shortfall with my cc company as Superlabel store have not issued the outstanding amount. I have all emails and screenshots.
Very poor experience with this company - I did a bit of digging on the internet and believe that they simply order their products from China. Unbelievable that they are not fulfilling their part of the contract and then they issue a refund with a shortfall.
Response from SuperlabelstoreApr 15, 2026
Thank you for your feedback. We’re sorry to hear that your experience didn’t meet expectations.
In this case, your order was placed on hold due to technical limitations with the uploaded design, which meant it couldn’t be produced as submitted. Whenever this happens, we reach out first to clarify and find a suitable solution before moving forward.
As we didn’t receive a response for some time, the order remained on hold and unfortunately passed the initial estimated delivery date. After an extended period without feedback, we reviewed the order internally.
We understand this wasn’t the outcome you were hoping for. Due to the design limitations, the order has now been canceled and fully refunded.
If you’d still like help with a revised design or a new order, our team is always happy to assist.
📞 +44 1327 225166
✉️ [email protected]
JM
Joanne M.
Missing order, no customer service.
A little disappointed as half my order is missing and 2 weeks later and having sent 4 emails I have had no response and over £100 worth of my order has not arrived.
KE
Kelly
I spent over 300.00 ordering my labels…
I spent over 300.00 ordering my labels for my company and paid to have express , but to my surprise today I received another companies labels and this caused me to miss my deadline now. In addition I tried calling 10 times and it keeps you on hold for 5 mins then says email them, but the card included says sent 3 emails saying it’s urgent but no response . So I go to look up the store labels I received and noticed it’s a fake store on Shopify that just opened and you can’t reach them either. This company is a complete scam and I want the world to be warned not to be scammed by them. I believe they intentionally know what they are doing and it’s sad we are the victims of a money grab. I still have no labels and now it’s too late to order somewhere else. I’m pissed!
Response from SuperlabelstoreJan 17, 2025
Thank you for your feedback. We’re sorry to hear about your experience and understand your frustration. We have checked our records and confirm that our support team responded to all emails we received. Additionally, we spoke with you on the phone to try to resolve this issue.
If there’s anything further we can do, or if additional clarification is needed, please don’t hesitate to reach out again at [email protected] or call us at 1 888 996 7850. Our team remains committed to assisting you.
UC
Unhappy C.
Worst service ever
Worst service ever. First time I used them & certainly the last. Placed my order on 10/18. Was supposed to deliver to my screenprinter by 11/8. 11/8 rolls around & the screen printer has not received. I contacted this company & was told it was returned by USPS. NO ONE NOTIFIED ME UNTIL I CONTACTED FOR STATUS!
They said they tried to call, but no one emailed me. Then they proceeded to let me know how it was MY FAULT (when it was not as the address was correct). I never mentioned that it was their fault. The only fault was theirs in not letting me know the order had been returned. I will never use this company again. Horrible service.
NO
Noah
I ordered black washlabels but received…
I ordered black washlabels but received white labels. A big mistake that I can’t change because of time pressure
TH
Theresa
The worst customer service ever
The worst customer service ever. When I ordered back in July the labels were supposed to be delivered by 8/26. There was an issue that was resolved and they have posted that my labels are finished for over 2 weeks and I've still not received labels, a timeframe a tracking number NOTHING. If I ever get the labels I'll comment on the quality but I may just protest the charge with the credit card company. Maybe this is a scam.