Awful. Order took one month OVER the guaranteed delivery date, which missed my date of the event the patches were for. Then, when my patches did finally deliver, they sent the wrong product. Avoid at all costs.
Response from SuperlabelstoreOct 21, 2026
Hi Luke,
We’re sorry for the delay and the missing 3M backing on your patches. We understand how important it was to receive your order in time for your event.
We issued a full refund on October 9 and would still welcome the opportunity to restore your confidence in us. We care about your experience and remain committed to finding a resolution you feel happy with.
Best regards,
The Superlabelstore Team
NI
Nina
Quality that exceeded expectations
My order arrived within about 2.5 weeks and everything looked really good straight out of the package.
I ordered custom woven labels for a new clothing project and was honestly very impressed by how smooth the whole process went. The communication was friendly, clear and fast whenever I had questions, which made the experience feel much more personal compared to other companies I’ve tried before.
The labels themselves turned out beautiful. The quality feels premium, the details are sharp and clean, and they look very professional sewn into the garments. After testing them on clothing and through washing, everything still looked great and stayed firmly attached.
You can really tell they care about the final result and the branding side of things. I’m already preparing my next order because I’m very happy with how everything turned out. Thanks ❤️
TV
Thijs Van H.
Labels arrived on time
Labels arrived on time, great quality and excellent service. Communication was fast and professional throughout the whole process. Will definitely order again.
JG
Josiah G.
I had an issue with a woven label that…
I had an issue with a woven label that needed to be amended. I left a message on the phone line and an attendant named Trish got back to me relatively quickly; having had no luck via email. Trish was attentive and knowledgeable on all my concerns and questions. She even got back to me on the same day with a great conclusion to my request all with a kind and reassuring tone. A1 service thanks to Trish.
AB
Ans B.
High quallity and a great team
Great experience! The embroidery patches turned out even better than expected. High quality, clean finish, and very detailed. I also really appreciated that the team checked in during production to suggest improvements. That made a big difference in the final result.
NA
Noes Amos A.
What a super experience to buy from…
What a super experience to buy from you, very proffensional and fast delivery. Products exactly like promised, Will buy again! Great
LC
Lorenzo C.
Absolutely unacceptable experience. Avoid this company.
Their checkout is broken, their customer support is practically non-existent, and their entire process feels unreliable for a European B2B customer.
I tried to place an urgent order, but the checkout failed to correctly handle a valid VIES-registered VAT number. VAT was shown but not properly deducted from the final total, meaning the system was effectively trying to charge tax that was not due. This is a serious issue, not a minor inconvenience.
The website also advertises “Free shipping over $200”, yet shipping was still charged on an order exceeding €400. No clear condition was presented at checkout to justify this discrepancy.
Customer support was even worse. I was trapped in an endless chatbot loop, repeatedly asking to speak with a real person and receiving only automated replies. I reported the issue multiple times over more than 24 hours, yet no one provided a concrete solution.
I was then redirected to a quote request form, which also raised GDPR concerns: no clear privacy notice at the point of data collection and no explicit consent mechanism before submitting personal data.
After researching further, it became clear that this is not simply one isolated bad experience. Fortunately, I did not complete the payment under incorrect conditions.
A company handling international B2B orders must have a functioning checkout, correct VAT logic, transparent shipping rules, GDPR-compliant forms, and real human support when serious issues arise. In my experience, Super Label Store failed on all of these.
One of the worst purchasing experiences I have ever encountered.
Response from SuperlabelstoreMay 5, 2026
Hi Lorenzo,
Thank you for your feedback, We’re sorry to hear about your experience.
We did try to reach out to assist, but unfortunately, our emails didn’t come through; it appears your mailbox may have been full at the time. We understand how frustrating that must have been.
Your feedback has been shared internally, and we’re reviewing the points you raised to improve our process.
If you’re open to it, we’d be happy to help further. Please feel free to get in touch.
Kind regards,
Super Label Store
LI
Lilian
Great labels
Clear website, many options and good delivery. Label quality is exactly like expected and as shown op the website. Really pleased with the labels and will order other labels for sure!