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SpyFu (spyfu.com) has 155 customer reviews on Five Star Index, with an average rating of 4.0 out of 5.
Also known as
spyfu.com
Website
spyfu.com
Category
Internet & Software
Listed on Five Star Index
2026
About these reviews
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The company replied to 6% of reviews.
Latest
Most recent review: October 2026.
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Reviews are shown as their authors wrote them. The company can reply, but cannot edit them.
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Brought in Well Over $50 Million in Revenue for Clients So Far
I've been using SpyFu since 2007 for my media company. A site I built from the ground up to compete with Geico, Progressive and Allstate using SpyFu now has $1.7M in organic monthly traffic with 115k keywords. In 60 days, I tripled an eCommerce client's sales and cut his AdWords budget by 50% using SpyFu. It's like getting free money deposited in your bank account and making all your clients ecstatic they hired you!
HA
Harold
New User but Pleased So Far
I've found a few glitches in the data, but that might be because of my inexperience.
For the most part, I find the service very comprehensive and look forward to becoming a power user.
PL
Paul L.
Excellent research tool
I've been using SpyFu for year for my digital marketing efforts and it's always been extremely insightful.
DB
Donna B.
Amazing!
Truly is the most robust program offered in this space and I received a demo for all of the major SEO tools. Every time I use it, it blows my mind even more than the last. The data is impossible to collect by any other means. For the price, it would be foolish not to work with SpyFu. Yes the name is different, but the quality of the tools is not anything I've ever experienced. From a small 1 man band to an enterprise size company, trust this team. Donna Bliss eGifter.com
VR
VR
Useful for so many things
I don't know how they get the info that they do but it's really helpful. It does take some time to master so be prepared to explore the training, which is extensive. Very comprehensive system when you do understand how to use it.
BS
Brandon S.
Top Notch On Demand SEO Research Tool
Unlike other SEO services, SpyFu offers on demand queries in an unlimited quantity. No more waiting until a weekly refresh. This is key when management wants a report now, not next week. The UI on the Keyword Kombat makes it stand apart from other competitive SEO research tools, making it easy to dive into shared, exclusive, and missing keywords. The visual display also makes for engaging imagery to non-technical team members.
Their new project tab helps segment your research efforts between domains and then further into your own custom groupings for things like campaigns, keyword groups, and whatever else you can come up with.
PPC data shows ad copy versions back years in all cases I've found. This is helpful since it enables you to view trends in your niches by directly viewing competitor advertisements.
The support team has always been responsive and helpful.
My biggest/only gripe is that the automated reports are a little messy in format and their visual style is quite dated compared to the UI of the site, but that is not primarily what I use this service for.
Overall this is my SEO/PPC tool of choice, and I've been through many in my 5+ years of work in the field including Moz, SEMRush, CognitiveSEO, and Raventools, to name a few. All of these have their own strengths, but for my needs of actionable and on demand research SpyFu is by far the best.
IW
Indika W.
Spyfu pulls back the curtain and reveals what you need to know
Some of the most detailed data analytics I've seen. You can peel back the layers of your competitors and their strategy in order to develop and improve your PPC campaigns and ROI. They offer suggestions customized to your needs.
Highly recommend SpyFu.
SA
Sal
Will never need another SEO software!
Great software, super affordable, excellent reporting, incredibly insightful