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Smileactives (smileactives.com) has 1,940 customer reviews on Five Star Index, with an average rating of 2.3 out of 5.
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Marilyn
I set up my account and can’t get in. It doesn’t recognize my password but gives no way to change it.
Response from SmileactivesSep 9, 2026
We're sorry to hear you're having trouble accessing your account, Marilyn. We'd appreciate the opportunity to review your account and discuss the options available to you. Kindly contact our Customer Care team at 1-800-207-8952, available from 7:00 AM to 10:00 PM daily, so we can assist you directly.
Linda
I was very excited about receiving this lightning toothpaste. A bit disappointing, as the product did not meet my expectations personally. I feel the speed that they send the second product. Is excessive as well. I am reaching out to them now to terminate my order although it looks like I will have to be returning the second shipment, as I have just decided to cancel at the point that the shipment has been made.
Response from SmileactivesSep 9, 2026
Thank you for giving Smileactives a try and for taking the time to share your feedback with us, Linda. We’re sorry we weren’t able to provide the experience you were hoping for. We’d love the opportunity to connect and help resolve this for you. Please give us a call at 1-800-207-8952. Our team is available every day from 7:00 AM to 10:00 PM to assist you directly.
Lisa S.
My teeth don’t seem any whiter.
Response from SmileactivesSep 8, 2026
We appreciate you sharing your experience, Lisa. We’re sorry to hear Smileactives didn’t meet your expectations. Whitening results can vary depending on individual smile conditions and consistency of use, because whitening is a gradual process. To keep your smile looking its best, continue using the product exactly as directed. Make sure you’re applying the recommended amount of gel, brushing for the full 2 minutes each time, and using it twice daily. Our team would love the opportunity to learn more about your experience and offer additional support. Please feel free to reach us at 1‑800‑207‑8952. We’re available daily from 7:00 AM to 10:00 PM to assist you directly.
Jennifer
I see no changes in my teeth. Never got whiter. I use this everyday and no changes.
Response from SmileactivesSep 7, 2026
We're sorry to hear that your experience hasn't delivered the brighter smile you were hoping for, Jennifer. Results can vary depending on individual smile conditions and consistency of use, and many customers begin noticing gradual whitening improvements with continued use as directed. To help you achieve the best results, please be sure to use the recommended amount of gel twice daily and brush for a full 2 minutes each time. Our Customer Care team would be happy to help. Kindly contact us at 1-800-207-8952, available from 7:00 AM to 10:00 PM daily, so we can assist you directly.
William W.
Over promised
Response from SmileactivesSep 3, 2026
Thank you for sharing your feedback, William. We're sorry that your experience did not meet the standard you expected from us. We appreciate you bringing this feedback to our attention as we continue working to provide more accurate expectations and a better overall customer experience. If you would like to discuss your experience further, our Customer Care team can be reached at 1-800-207-8952, available daily from 7:00 AM to 10:00 PM, so we can assist you directly.
Terren H.
Not seeing much brightening in over a month of use twice a day. Was not aware of subscription being $190!!! It came out in 3 payments, so I thought the renewal and products were only $60. Turns out those were payments for only 1 full size whitening gel, 3 pens, 3 new brush replacements.... one hundred and ninety. Wish I new about the subscription because they wouldn't refund unless all products were returned. Wouldn't recommend
Response from SmileactivesSep 2, 2026
We're sorry to hear that Smileactives didn't deliver the results you were hoping for, Terren, and appreciate you taking the time to share your feedback. Results can vary from person to person, and consistent use is important to achieve the best possible outcome. Please reach out to our Customer Care team at 1-888-352-0722, available daily from 7:00 AM to 10:00 PM EST, so we can review your account and discuss the options available to help resolve this for you.
Shelley
I am seeing very little difference.
Response from SmileactivesSep 1, 2026
Thank you for sharing your experience, Shelley. With consistent use of Smileactives products as directed, you can continue working toward more noticeable whitening results over time. For the best results, please be sure to use the recommended amount of gel twice daily and brush for a full 2 minutes each time. Our Customer Care team would be happy to help. Kindly contact us at 1-800-207-8952, available daily from 7:00 AM to 10:00 PM, so we can assist you directly.
Mellie
Doesn’t do anything for a mouth full of crowns.
Response from SmileactivesSep 1, 2026
Thank you for sharing your feedback, Mellie. We’re sorry to hear that Smileactives didn’t meet your expectations. Most customers begin to notice visible whitening within 3–7 days of daily use. But whitening results can vary depending on individual smile conditions and consistency of use, because whitening is a gradual process. To keep your smile looking its best, continue using the product exactly as directed. Make sure you’re applying the recommended amount of gel, brushing for the full 2 minutes each time, and using it twice daily. Our team would love the opportunity to learn more about your experience and offer additional support. Please feel free to reach us at 1‑800‑207‑8952. We’re available daily from 7:00 AM to 10:00 PM to assist you directly.
