Arif K.
Nice i my favarite
Nice i my favarite

SmartAsset provides consumer-focused financial information and operates SmartAsset AMP, which connects consumers with fiduciary financial advisors. Trustpilot is compensated by SmartAsset Advisors, LLC for review outreach services. Clients may be asked to provide feedback but are not compensated, and reviews reflect the authors’ opinions.
SmartAsset (smartasset.com) has 45 customer reviews on Five Star Index, with an average rating of 3.8 out of 5.
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Investments & Wealth · NEW YORK, New York
Excellent

Investments & Wealth · New York, New York
Excellent

Investments & Wealth · Manhasset, New York
Excellent

Investments & Wealth · Greatneck, New York
Excellent
45 approved reviews, newest moderated first
Arif K.
Nice i my favarite
AT N.
NOV NAI 0967627664
Jeff S.
The leads I receive are often generate authentic natural conversations around financial planning. The one ask I would make is a bit more effort on the front end to verify the authenticity of leads prior to forwarding them on.
Mufti A.
1000526297273 40000
BT
I specifically responded to an ad to be matched to cross border fee only brokerage firm. None of the recommended businesses were licensed for USA & EU.
Kameron B.
SmartAsset has been a big part of our new client acquisitions. We have been using them for roughly 3 years and have closed over 11 million in new AUM. There will be highs and lows and you have to put in the work to get connected with the leads. Over all it has definitely been a positive experience!
Response from SmartAssetSep 25, 2026
Thank you for taking the time to share your experience with SmartAsset. We appreciate your feedback and are glad to hear that your overall experience has been positive. We value the opportunity to work with your firm.
Ted F.
I signed up to receive more information and expressly instructed SmartAsset to only contact me by writing because I didn’t want to be interrupted by unscheduled phone calls. They spammed my contact info across countless asset managers, and I’ve been getting unwanted phone calls all day. Gross business model and false advertising.
Response from SmartAssetSep 25, 2026
Thank you for sharing your experience. SmartAsset matches consumers with participating financial advisors based on stated investable assets, location, and willingness to work with an advisor remotely. Questionnaire responses are shared with advisor matches to provide context and help facilitate an introductory conversation. We understand your concern about receiving calls when you wanted written communication. We appreciate the feedback and will share it with our team. If you have anything additional that you would like to share about your experience, please reach out to [email protected].
Chase
Our firm came to SA a little hesitant on what we'd get partnering with them. So far I've been impressed by the ongoing coaching and support from Mitch and our team. As our needs and situation has evolved they've helped us not only to ensure we are getting quality lead flow but also helping us understand our sales process for these types of leads (similar to leads we are getting from other non-digital sources but requiring a slightly different approach) and making sure we are closing business. A lot of digital lead companies lack the professionalism and personal service SA offers and we've used 3-4 others (one literally went bankrupt on us). Very happy so far.
Response from SmartAssetJul 25, 2026
Thank you for sharing your experience and for your thoughtful feedback. We’re pleased to hear that Mitch and the team have been responsive to your firm’s evolving needs and that you've found value in the coaching, platform support, and discussions around your outreach process. We appreciate your partnership and look forward to continuing to support your use of SmartAsset.