Content Growth EngineReviews of shanehummus.com

The CGE team has been amazing to work with! At the start, we had no idea how to create a YouTube channel, how to make videos, how to create titles / thumbnails - really all things YouTube. The team helped us lock in our niche, develop a process for creating videos, and optimize titles / thumbnails. We went from posting videos with 2 views to videos with hundreds. We are still learning everyday, but have the guidance and support from CGE to make what we're doing meaningful and effective!

We started our journey with Content Generation Engine as our first real foray into professional coaching and advisement for our channel. Our channel has been around since 2016, and while we had some success, around 20k followers from a mix of produced and self filmed content, we did not fully understand why some things were working and some things were not. When we started with CGE we were only earning around 20 dollars a month in AdSense revenue. In September 2025 we joined CGE while entering a new era for our channel, and since then our channel has grown to 63 ,000 subscribers and consistently earns in the four digits monthly through AdSense. We are now also regularly working with brands and sponsored content as part of our work and income, due in no small part to the tireless work from our coaches. Our coaches were often experienced YouTubers themselves with successful channels, and those who were not had backgrounds in graphic design and working behind the scenes of successful channels and businesses. They helped us with tactics like titles, video timing, subjects, niche direction, thumbnails, hashtags, and every little detail that goes into making a successful channel. The coaches gave us a tremendous amount of attention whenever we made appointments with them, along with the 3 to 4 live group calls that covered the strategic side of running a channel connected to a business. We were also able to learn alongside other creators at different stages of their channel, brand, and business journeys. The coaches genuinely cared about our success and channel growth. They were cheering for us and rooting for us the entire time. They gave us personal attention, not flattery, and that helped push us forward as a brand, business, and channel. We would especially love to give shout outs to Jerome, Murray, Daniel, Toby, and many others who helped us along the way. CGE really opened our eyes to the power of YouTube and how life changing it can be if you are serious about your journey and willing to be coachable. CGE absolutely earned its cost back and earned us a lot more in our time with them.

"CGE is a brilliant concept. As a one-woman show without the resources to hire help, I’ve had to master everything myself—editing, thumbnails, scripting, and more. The CGE program covers every aspect of building a YouTube channel, with a team of coaches who offer specific expertise in each area. Whenever I have a question, I get a clear 'how-to' answer that allows me to move forward. The momentum is incredible, and the results speak for themselves. An outstanding program! I recommend it 1000%"

I had been thinking about starting a YOU TUBE channel for some time and came across a lot of people promoting their You Tube Course. Luckily, one of them was Shane Hummus. I thought Shane was very genuine and his recommendations made a lot of sense to me. After meeting up with Lucas (one of their sales guys) several times I decided to go ahead. From the very first day I joined the online program I was impressed. The amount of content and learning videos is very comprehensive. I’m now almost 3 months into the program. The weekly coaching sessions with Jimmy have helped me understand the whole process much better and kept me accountable week to week. Jimmy has a wealth of experience not just YOU TUBE but also how to set up the offers – who to set up landing pages and all the nuts and bolts in between. I highly recommend this program to anyone who is considering it. It has been a massive game changer for me!!

Solid knowledge from the whole Shane Hummus team. Can you learn some of it on your own? Sure. Would it take you YEARS instead of a couple months? Yes, it would, so it's totally worth the knowledge transfer from the team and the training modules. The best practices, helpful hints and hands-on, real-time evaluation you get from the team is invaluable while going through this process. I've been in SEO for well over a decade and Shane's team of advisors and coaches really helped me understand the nuance of YouTube's algorithm (which is significantly different from Google's algorithm, BTW). That knowledge gives you a forever understanding - not a quick trick to fool the algorithm in the short term. This is real, long-term knowledge that will help your channel and brand grow.

Before joining the CGE program, one of my biggest struggles was trying to figure out YouTube completely on my own. I had a lot of ideas, experience, and passion, but I struggled with clarity, consistency, packaging content correctly, and understanding what actually makes videos perform. I was constantly second-guessing titles, thumbnails, content direction, and how to scale the channel while balancing everything else in my business and personal life. One of the biggest challenges specifically in the dog training space was figuring out how to separate myself from the thousands of other dog training channels online. I didn’t just want views. I wanted to build a channel that reflected my philosophy, personality, and coaching style while also attracting the right audience and clients into my business. The program helped bring structure and direction to the chaos. Instead of feeling like I was throwing random content into the void, I started understanding strategy, audience psychology, packaging, storytelling, and how to create content with more intention. Murray especially helped simplify things and gave actionable feedback that made the process feel much more achievable instead of overwhelming. One of the most valuable things CGE helped me realize was how YouTube could become an extension of my business instead of feeling like a completely separate job. I started learning how to create content that not only performed better but also built trust with viewers and naturally brought in more dog training coaching clients who already connected with my teaching style and philosophy before even speaking with me. One of the biggest things I appreciated about the experience inside the program was how personalized the feedback was. It never felt like generic advice. Murray was able to meet me where I was at, understand my niche, and help guide me based on my specific goals and challenges. Having accountability and a clear roadmap helped me stay focused instead of constantly chasing new ideas or getting stuck overthinking every step. Since joining the program, I’ve gained much more clarity and confidence in my YouTube content strategy. I’ve improved my understanding of thumbnails, titles, hooks, storytelling, and creating content that connects better with viewers. More importantly, I now have a stronger understanding of how to position myself differently within my niche and use YouTube as a tool to grow both my audience and my business. Before CGE, my aspiration was to build a YouTube channel that could genuinely grow a meaningful audience, support my business, and create long-term opportunities. The program helped turn YouTube from something that felt confusing and inconsistent into something that now feels intentional, scalable, and aligned with my larger vision. Having a team that could provide accountability, support, and feedback tailored to my situation was honestly one of the most valuable parts of the experience. It helped eliminate a lot of the guesswork and gave me clearer direction during moments where I normally would have stalled out or doubted myself. I would absolutely recommend the CGE program to other creators, especially people who are serious about growing but feel overwhelmed trying to figure everything out alone. The combination of strategy, accountability, feedback, and coaching makes a huge difference, and Murray was a fantastic coach throughout the process.

I had a great experience in the program and learned so much about the algorithm, what YouTube is looking for, and how to get my channel on the correct trajectory for growth. The CGE program also teaches you how to build a business from YouTube.

My story is a bit different than most. I’m in the media. Traditional media of radio and TV – that’s right, real broadcast TV and radio. Our online social media presence is reasonable and all organic but far from ‘huge.’ Our YT presence is weak because we never focused on it. Maybe once every couple of months we’d post something with little to no views thinking YT was a waste of time. Here’s where things change. Someone rear ended me in a car accident. I had bleeding in the brain and lost a lot of brain cells. I have 4 neurologists doing what they could for me and after a year I forced myself to go back to work full time. One of the doctors suggested I do something I’m not good at, something that would challenge my brain to work parts that I haven’t tapped into before. I’m not certain how Shane Hummus’ course landed on my computer but it did. It didn’t take me long to schedule an onboarding call. There wasn’t a hard sales pitch but instead an explanation of the process which was the key to sign up. Since taking the course, I confidently can say it has challenged me to the good. I’ve never been busier writing scripts, filming, editing, making thumbnails, coming up with descriptions and all the elements needed to increase views. I still do most of what I do old school using my noggin. AI is tempting but it won’t stimulate my creative juices when it does all the work. Today, instead of getting one view that my mom found accidently I’ve had slow, steady growth with nearly 35K views for one of them. I still struggle from the brain trauma but this course is definitely helping me heal. And, if I get more subscribers, more views and monetary compensation follows for my efforts that’s the best part of my healing process. Bottom line? Take the course. All of the instructors are pro’s in their field and they are there to help you succeed. And, in my case…heal.