Jarred B.
Slow start but working now.
I have been working with Seller Interactive for almost 12 months now. Despite a very slow start, my new team is now adding value and allowing me to focus on other aspects of my business. The sales team definitely oversold the results they would create and the speed at which they would create them. This put me in the mindset that they would just take over all advertising and creative for Amazon, sales would increase, and cost would decrease. Things did not end up working this way. I ended up having to get much more involved than I expected. In retrospect, I should have treated them like any other employee, training them, and helping them understand my brand. Essentially delegating to them rather than abdicating to them. Many of the initial issues could have been prevented by more involvement from me at the beginning. For best results, I would recommend: Content Creation: Stay involved with content creation. Hold them accountable to timelines and make sure they understand the brand and product differentiators and highlight those. If not, your content might end up uninspired, off-brand, and missing the key aspects of your products. Keywords and Product Names: Review their keywords and naming suggestions. They might have some good ideas, but make sure they are not steering your product off course with off brand or over repetitive keywords. Copywriting: Make sure to review the copy. The first versions I received were uninspired, poorly written, and repetitive. With lots of revisions, we were able to land on some good copy, but expect to spend time here. PPC and Sponsored Advertising: This is the place SI might have the most room for improvement. I seem to have great PPC team now, but they don't seem to have a tight system or strategy around this. It seems like results are dependent on the team you get. Keep an eye on your advertising KPI's, keywords, and negative keywords and hold them accountable. Make sure you understand their strategy and what they are doing. If you don't feel like you are getting the results you expect, let them know and ask for a new person. Amazon Expertise: Utilize their knowledge of the system. They know how to play the Amazon game. Take advantage of this. All in all, I am very happy with my current team. It took much more time and effort to get here than I expected but has proven worth it. Stay involved, work closely with your team, and I think you can have some great results with Seller Interactive.