Ellen Louise B.
Sorry but I've just seen the latest app…
Sorry but I've just seen the latest app add on Instragram and I think it is absolutely awful, portraying mums as the ones that always yell and that they can't cope and guilting them into this app. Don't listen, most mum's do a wonderful job, and its trying to capitaliseon on those who may be in a very vulnerablestate. Shame on you Selfony
Response from SelfonyOct 3, 2026
Hello! Thank you for your review and for sharing your thoughts — it really is important to us. We’re sorry to hear that the ad came across this way. We have a lot of respect for mothers and the challenges that come with parenthood, and making anyone feel guilty was never our intention. What we wanted to highlight through this creative was the pressure and often unrealistic expectations that can surround modern motherhood. The idea was to challenge those expectations, not to reinforce the stereotype that mothers are unable to cope. We really appreciate you sharing this perspective. It helps us think more carefully about how our messaging can be perceived, beyond what we intended to communicate. Thank you for taking the time to share your concerns.