Ritual is a personal health brand that is building the future of daily essentials. Our mission is simple: we help turn healthy habits into a Ritual. We started by creating the first visible supply chain of its kind and reinventing the daily multivitamin from the ground up. Now, together with some of the world's leading scientists, researchers, and advisors, we're developing a new standard of high-quality, traceable daily products across new categories.
Ritual (ritual.com) has 196 customer reviews on Five Star Index, with an average rating of 2.6 out of 5.
Also known as
ritual.com
Website
ritual.com
Category
Personal Care
Location
Culver City
Listed on Five Star Index
2026
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The company replied to 40% of reviews.
Latest
Most recent review: October 2026.
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Horrible flavor, not a transparent customer experience.
Just hunting for a place to share how gross these are and you can't seem to do it anywhere on Ritual's site. I've stopped taking them now, but tried for a while and just dreaded the intensity of the fish flavor and burps - made extra foul because its mixed with mint :( ew.
The shipping was also inconsistent which is a problem for a subscription.
KL
Kristina L.
Force subscription and fish taste
Be careful because Ritual will sign you up for subscription without you knowing, or in a way that’s not transparent! The only reason I found out is because I logged in my account and was surprised to see I have another delivery coming. Also, if you want to review their product on their website it’s nearly impossible. Also, the fish taste is so intense. After taking the vitamin - fish burps, taste lingers for hours. I really wanted to love this brand but disappointed.
KS
Kate S.
Orders automatically sign you up for their Subscription
After placing my initial order, I didn't realize I had signed up for a recurring subscription. I reached out on the day Ritual billed me and was only refunded half my order since I didn't like the product, but was told once the order processed, they could not issue a refund for the other half of my order. Customer service via the chat bubble was a bit slow and I had to reiterate a couple questions. Finding the "Cancel Subscription" button had to be done by scrolling down a bit on my Profile, and the reminder email they sent 3 days before billing me was sent at midnight to my "Promotions" email section so I didn't see it till I was billed. All in all, I'm feeling disappointed with the way the Subscription is hidden and feel I would be happier if there was an option to only order from them without committing to a Subscription.
AO
A O.
Vitamins were fine enough...but beware
Vitamins were fine enough, but they deceptively sign you up for a subscription when it appears you are only purchasing one order. From there, it is difficult to navigate to the cancellation screen and their FAQ on their website does not direct you to the correct screen. These are disturbing early 2000's era tactics that don't deserve a place in the modern marketplace.
LC
Lauren C.
I'm giving Ritual two stars because…
I'm giving Ritual two stars because they refunded me as soon as I reached out to them about the Money Back Guarantee. For that, they earned a star and I appreciate not having to fight for a refund. They’ve also followed up with a form asking me for more specific examples of the side effects and appear to be taking an interest in what happened.
Bottom line -- these products caused horrific reactions. I ordered the Multi-Vitamin for Women 18+ and the Synbiotic+. I developed terrible itchy acne all over my face, apparently an effect of too much Vitamin B12. The Synbiotic+ caused intense brain fog and I had trouble concentrating at work and struggled to get through the day. After doing some research, I found that too much of the particular strain used in the Probiotic can create an unhealthy amount of D-lactic acid in your system and create these side effects. Meaning, if your gut already hosts a healthy amount and you are creating an environment where there is an excess, it can be more harmful than helpful. And don't even get me started on the headaches.
The DAY I stopped taking these, my brain fog went away and I had a very pleasant day without headaches or anxiety. The acne will obviously take some time to clear up.
I really wanted to like these products. They have rave reviews all over their website and I was attracted by the quality of ingredients and third party testing. It wasn't until I realized that these products could be causing these reactions that I looked to other websites. I found several negative reviews on Amazon and Reddit with similar, if not worse, stories about terrible reactions to Ritual's products.
I guess you gotta hand it to them -- they have great marketing and their products sound very attractive. But if you're concerned about your gut health or a vitamin deficiency, perhaps you should consult your doctor before taking any product like this. After this experience, I'm wondering if I ever needed any of these supplements to begin with. I'm a healthy adult and I likely get all the vitamins and gut supporting bacteria I need from real food.
I realize I'm not a qualified medical professional like the ones who have developed these products and I'm sure doctors get very annoyed when regular people with no training suddenly think they have all the answers because they read something on Google. I don't doubt that these products can help someone with gut issues or vitamin deficiencies. But at the very least, Ritual should include disclaimers about the potential effects of their products, especially when there may be reactions to other dietary supplements. I canceled my subscription before writing this review, so the website will no longer allow me to share this directly to their website.
JT
Jake T.
Not a fan the vitamins were overprice…
Not a fan the vitamins were overprice and tasted bad
MS
Magali S.
Did Ritual changed their vitamins or is this just a bad batch??!!
I’ve been a ritual customer for 2 years. During the month of June they ran out of the Multivitamins 50+ and sent me an email letting me know that they would be shipping them when available. The new multivitamins arrived and something is different. These vitamins are marketed as being vegan and easy on your stomach which is why I took them for the 2 years. The new vitamins are intolerable and give me an upset stomach. I’ve sent 2 emails, trying to find out if they changed the ingredients sources but no reply. I’m giving them a chance to respond since I’ve been with them for so long and they really worked for me. Hopefully this is just a bad batch and I will continue my subscription with Ritual. I’ll keep you guys updated.
AL
Alyssa
Okay so I like the quality ingredients…
Okay so I like the quality ingredients without the fillers for vitamins but it is pretty freakin expensive for a daily vitamin.