Priority GoldReviews of prioritygold.com

4.9361 reviews
Investments & Wealth
5005 Lyndon B. Johnson Fwy. Suite 350, Dallas, Texas

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Priority Gold

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About Priority Gold

Priority Gold is “America’s Precious Metals Dealer’ and has been offering portfolio diversification options in the form of gold and silver coins, rounds and bars – as well as self-directed precious metals IRAs for almost 20 years. Priority Gold has a Better Business Bureau Rating of A+, a AAA Rating with the Business-Consumer Alliance, and a 5 Star Rating with TrustLink.

Priority Gold (prioritygold.com) has 361 customer reviews on Five Star Index, with an average rating of 4.9 out of 5.

Also known as: prioritygold.com
Website: prioritygold.com
Category: Investments & Wealth
Location: Dallas, Texas
Listed on Five Star Index: 2026

About these reviews

Replies: The company replied to 45% of reviews.
Latest: Most recent review: October 2026.
Edits: Reviews are shown as their authors wrote them. The company can reply, but cannot edit them.
Score: This company cannot pay to remove reviews or change its score.

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Write a review

About Priority Gold

Priority Gold (prioritygold.com) has 361 customer reviews on Five Star Index, with an average rating of 4.9 out of 5.

Also known as: prioritygold.com
Website: prioritygold.com
Category: Investments & Wealth
Location: Dallas, Texas
Listed on Five Star Index: 2026

Marvin S.

Aug 1, 2025

Establishing an IRA with Priority Gold…

Establishing an IRA with Priority Gold was a very simplified process and conducted in a very short amount of time! Their employees are certainly very friendly and courteous as well! However…In hind-sight..I”wish I would have slowed the IRA process down a bit and conducted a better cross walk of Priority Golds product prices with other similar organizations. I very easily could have bought the exact same product (Valcambi-Combi bars) 30% cheaper at numerous locations elsewhere. Buying 100 Valcambi-Combi bars at $349 vs. $220 dollars = an IRA starting deficit of $12,900 which obviously will take years just to recover the initial purchase deficit alone!:( In my very own opinion…Price transparency is not necessarily a strong point with Priority Gold. Due to the length of time it will take me to recuperate just the initial loss on the Valcambi products…I’m considering taking the loss, close the IRA and invest my savings more conservatively elsewhere. Transparency of products at Priority Gold is very much lacking in my opinion! Again, I take full ownership of my mistake as at 60 years old…I should have been less trustworthy and better educated myself before contract endorsement!!!

Response from Priority GoldAug 6, 2025

Marvin, Thank you for taking the time to share your experience with us. We sincerely appreciate both your positive comments and your constructive feedback. We’re truly glad to hear that you found our IRA setup process smooth and our team friendly and courteous. Our goal is always to provide efficient and respectful service, and it’s encouraging to know we met that standard. That said, we also want to acknowledge and address the concerns you’ve raised regarding pricing and transparency. We deeply regret that you feel the Valcambi Combi bars were priced higher than expected. While our pricing reflects a combination of factors—such as product availability, market conditions, storage, and IRA-specific handling—your perspective is valid, and we understand how important price clarity is when making long-term investment decisions. We also respect and appreciate your honesty in taking personal responsibility, but we believe it’s equally important for us as a company to learn from feedback like yours. We are actively reviewing how we communicate our pricing and product comparisons to ensure our clients feel informed and confident every step of the way. I'm grateful and appreciative that we've had the chance to speak, and I truly hope we can arrive at a resolution that feels fair and beneficial for both of us. Your satisfaction and trust mean a great deal to us, and I'm committed to doing everything I can to address your concerns thoughtfully and transparently.