Rick W.
The Apology Was More Polished Than the Service
A Leading Hotels of the World member that failed at basic hospitality Membership in The Leading Hotels of the World creates expectations. LHW describes its member hotels as delivering “superlative service” and evaluates them against demanding quality standards. Measured against that public commitment, the Baglioni Hotel Regina failed miserably during our stay. The hotel is beautiful, its location excellent, and its food very good. Its service was another matter entirely. We stayed for our tenth wedding anniversary, following exemplary hospitality and service aboard our cruise and in the restaurants we visited during our sixteen-day vacation. The Baglioni became the conspicuous disappointment. Our suite was unavailable at the confirmed 2:00 PM check-in time, with no advance warning—even when we dropped off our luggage that morning. We had organized our afternoon around that time, allowing us to change before an appointment and then on to our anniversary photography session. Instead, we had to carry our luggage downstairs to a tiny room in the spa, unpack and change there, then carry our luggage back upstairs. This disruption forced us to cancel the appointment preceding our photographs. On our last evening, we simply wanted to enjoy the complimentary champagne the hotel had provided. I requested ice for the champagne so that it would be chilled before dinner. It never arrived. Such a simple request, yet it went unfulfilled. When I asked the front desk about this, the response was, “I told them to do it!” A gracious gesture was undermined by the inability to complete the most elementary accompanying service. On departure morning, we followed instructions to telephone for luggage assistance. My wife and I called repeatedly. No one answered. We carried our luggage downstairs ourselves, only to discover that maintenance work on the lobby floor prevented us from exiting the elevator. There was also a water interruption, which I accept may have been beyond the hotel’s control. After the water was restored, my wife barely had time to shower. I had no time at all. While my assessment does not depend on this incident alone, it certainly made our experience more frustrating. The preventable failures in communication, responsiveness, and follow-through were sufficient on their own. These were ordinary requests and expectations with foreseeable responsibilities. None required exceptional ingenuity. However, we eventually lost enough confidence in the hotel due to their fumbling and bungling that I arranged our airport transport myself rather than risk another complication. The general manager subsequently acknowledged the service deficiencies, offered gracious apologies, and said the team would learn from our experience. I accepted his apology. However, we booked a distinguished luxury hotel expecting it to have already mastered the fundamentals of hospitality. Though we received a beautifully written, carefully crafted apology from the general manager, the care evident in that correspondence should have been evident during our stay. We paid a premium for what we thought would be an experience commensurate with LHW standards. What we got were courteous apologies for our Hotel 6 experience. A prestigious affiliation raises expectations; it does not excuse failing to meet them. What was apparent at the Baglioni is that if you want to experience even the most elementary components of hospitality, you must pursue them repeatedly. Based on our experience, dependable service at the Baglioni is questionable, and I urge travelers—particularly those celebrating a special occasion—to consider many other Rome hotels first.

