Robert S.
Power Ford uses Lectrium to improve how…
Power Ford uses Lectrium to improve how our vehicles are presented online and to better educate customers before they arrive in the showroom. Lectrium helps translate what would otherwise be a complex concept into customer-friendly language. That clarity reduces confusion, shortens sales conversations, and leads to better-prepared buyers. The platform integrates smoothly into our existing digital workflow, with reliable data and minimal operational friction. Since implementation, we have seen improved engagement on vehicle detail pages and higher-quality leads. Lectrium understands the realities of a franchised dealership and delivers a practical solution that supports both marketing performance and in-store efficiency.
Response from LectriumDec 30, 2025
We absolutely love working with Power Ford to merchandise electrified vehicles, both EV and Hybrid. Ford and Ford dealers have invested significantly into the EV transition, and Lectrium is glad to be aligned with Ford in making progress educating the consumer with data driven information! We will keep innovating for your dealerships, and we are proud to be associated with your family-owned stores!



