
Joy Loyalty is the powerful, high-flexibility loyalty platform built for ambitious Shopify brands that demand maximum control over customer retention. Trusted by 10,000+ stores worldwide — from fast-growing D2C brands to enterprise leaders like Allbirds and Vinamilk — Joy delivers measurable ROI through repeat purchases, not vanity metrics.Our North-Star Metric is Assisted Orders: real revenue driven by loyalty-generated discount codes and referral links. Merchants using Joy see results like 1,700% ROI (Allbirds), 98.5% month-over-month sales growth, and redemption rates of 35–60% — far above the industry average.Joy offers 85+ Shopify extensions, 30+ native integrations (Klaviyo, Omnisend, Judge.me, POS, Apple/Google Wallet), VIP tiers, advanced rule engines, referral programs, and full API/headless support for Hydrogen and custom storefronts. Every feature is designed to turn one-time buyers into loyal advocates.With plans from Free to Enterprise ($499/mo), Joy scales with your growth. Our Advanced and Ultimate tiers include dedicated onboarding, Shopify Flow automation (22+ triggers), checkout extensions, and on-demand development — giving you the flexibility to build your loyalty program your way.Founded in 2021 by eCommerce retention experts with 10+ years of enterprise experience, Joy is part of the Avada ecosystem powering 10+ Shopify apps. We don't just provide software — we enable brands to command customer loyalty and outperform their competition.
Joy Loyalty (joy.so) has 7 customer reviews on Five Star Index, with an average rating of 5.0 out of 5.
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