Joy LoyaltyJoy Loyalty is the powerful, high-flexibility loyalty platform built for ambitious Shopify brands that demand maximum control over customer retention. Trusted by 10,000+ stores worldwide — from fast-growing D2C brands to enterprise leaders like Allbirds and Vinamilk — Joy delivers measurable ROI through repeat purchases, not vanity metrics.Our North-Star Metric is Assisted Orders: real revenue driven by loyalty-generated discount codes and referral links. Merchants using Joy see results like 1,700% ROI (Allbirds), 98.5% month-over-month sales growth, and redemption rates of 35–60% — far above the industry average.Joy offers 85+ Shopify extensions, 30+ native integrations (Klaviyo, Omnisend, Judge.me, POS, Apple/Google Wallet), VIP tiers, advanced rule engines, referral programs, and full API/headless support for Hydrogen and custom storefronts. Every feature is designed to turn one-time buyers into loyal advocates.With plans from Free to Enterprise ($499/mo), Joy scales with your growth. Our Advanced and Ultimate tiers include dedicated onboarding, Shopify Flow automation (22+ triggers), checkout extensions, and on-demand development — giving you the flexibility to build your loyalty program your way.Founded in 2021 by eCommerce retention experts with 10+ years of enterprise experience, Joy is part of the Avada ecosystem powering 10+ Shopify apps. We don't just provide software — we enable brands to command customer loyalty and outperform their competition.
Joy Loyalty (joy.so) has 7 customer reviews on Five Star Index, with an average rating of 5.0 out of 5.
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Callie
Joy Loyalty is a great plugin with very practical features that fit our store perfectly. Most importantly, Audrey was a massive help to us. She is super professional, knowledgeable, and solved our issues right away. Really appreciate her hard work!
jonathan
staff are very friendly and helpful
Liqun L.
I have been using Joy Loyalty since day 1 on my web store. No complaints whatsoever. I have also witnessed their product improving along way, with them allowing users like me to vote for the most wanted feature to develop next. The most important thing is their technical support. All of the staffs have been very helpful and dedicated to respond to our questions all the time. I would defintely rate a 10 if possible.
Rajiv K C.
Their app is great and the best part is their support team available whenever i need help.
Official E.
Whether it's online support or technical support staff, their response speed, efficiency in resolving needs, and effectiveness in handling problems are all highly commendable. They are meticulous, considerate, and thoughtful in every detail. Overall software usage: For beginners or older users like myself, it's easy to learn and use. Even for someone like me with no experience in loyalty program management, this software provided constructive guidance, helping me quickly establish a viable membership program for the website. When I encountered functions or design requirements that I didn't know how to operate or that were beyond my capabilities, the support staff were always happy to help. I am very grateful for this. I firmly believe that through continued use of this software, I, our website, our members, and the software support staff will all benefit greatly.
Mais M.
easy to set up, support is fast in replying and helpful. My usual contact is with Hana. Our customer seem to love the extension without facing any trouble using it.
Barbera och Frisör Herr & D.
Really helpfull system with exseptional customer support.
