Invicta is a fast growing watch brand, and is considered by collectors and enthusiasts alike to be a market leader in horological innovation and creativity. The long held belief that supremely crafted timepieces can be offered for a modest sum is the founding principle of Invicta.
InvictaStores (invictastores.com) has 740 customer reviews on Five Star Index, with an average rating of 3.2 out of 5.
Also known as
invictastores.com
Website
invictastores.com
Category
Jewelry & Watches
Location
Davie, Florida
Listed on Five Star Index
2026
About these reviews
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The company replied to 4% of reviews.
Latest
Most recent review: October 2026.
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Reviews are shown as their authors wrote them. The company can reply, but cannot edit them.
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paying $12.95 for shipping and it takes 17 days is ridiculous. also customer service is not good. once you order you can not change anything or cancel even before it ships. if you return you lose your $12.95 and takes almost 6 weeks for you refund.
RD
Rajesh D.
I paced order 4 weeks back
I paced order 4 weeks back . No shipment for 4 weeks . Upon calling them they refused to cancel order . Finally I needed to ask my credit card issuer to reverse transaction and then Invicta cancelled order . Shipping should be within reasonable time,
ND
Nicole D.
Not sure if this company got new owners…
Not sure if this company got new owners or what, but man has the shipping and customer service gone downhill. I used to order watches and get them within the next week. My last 2 orders, one placed dec 27th with multiple email inquiries, did not get responded to until FEBURARY 5th. This current one, placed May 18th, is still "in process" and its june 5th. I like the watches, but this shipping and customer service is ATROCIOUS. But feel free to order a watch now if you want it in time for Christmas.
SA
Sam
The watch prices are deceiving and delivery is too long
The watch prices are deceiving. They say the watch usually costs 200 but is on sale for 40 but it actually always costs 40. The delivery time is also really slow. They claim they deliver in 3-4 days and I still haven't received my watch 2 weeks later. My advice is to just order from a different brand for a much better experience. They also charged me 15 dollars for a "protection fee" and there was no way to decline that. I tried to return it but it said "items not valid for return" which is just silly. The reason I still left 2 stars is because I've heard a lot of good things about the Pro Diver which is the one I ordered. I'm curious to see how good the watch really is.
AR
Anonymous R.
Invicta on Whatnot (Long‑Term Customer Perspective)
I’ve been an Invicta customer on Whatnot for over 7 months, with 500+ purchases totaling over $23,000, so this review reflects long‑term experience, not a single incident.
Recently, I was removed from a jewelry livestream hosted by Eliana after mentioning I had the host muted due to tinnitus. This was a general comment, not directed at her. I was told to mute my phone, which I already do at times, but muting means I can’t hear important product details. Whatnot’s closed captioning is inconsistent and often inaccurate, so it isn’t a reliable alternative. Despite calmly explaining this, I was removed — an arbitrary decision given the accessibility context.
Meanwhile, far more questionable moments on other Invicta streams have been tolerated without issue, which highlights inconsistent moderation.
Across Invicta‑run channels, there are recurring issues:
1. Yves Rocher credibility concerns
Teenage hosts promoting anti‑aging skincare weakens trust. Oversaturation led to low engagement and uncomfortable shows that didn’t feel sustainable.
2. Mayamar value issues
Gold‑dipped jewelry is marketed with high value claims and “no tarnish” guarantees, yet tarnishing complaints already exist. Combined with a two‑week return window, trust is difficult.
3. Host behavior affecting purchases
A first‑time viewer was told by Eliana, “This show isn’t about you,” causing her to cancel her purchase. Due to repeated negative experiences, I no longer buy from Eliana’s shows and rarely from Brooke’s.
4. Pressure during diamond shows
On the InvictaLifestyle show, Brooke and Ilianna expressed frustration about “window shopping” while selling high‑ticket lab‑created IGI diamonds. Most buyers wanted smaller, affordable stones under $150, yet the hosts pushed larger‑carat pieces with a much smaller audience. Lab‑created stones don’t carry the same cachet as natural diamonds, and pressuring viewers creates discomfort.
5. Inventory vs. audience mismatch
InvictaForHer often shows 300–500 units of a watch to an audience of ~150 viewers, making urgency messaging feel unrealistic and contributing to host frustration.
6. Overreliance on hype and giveaways
Giveaways are used as purchase incentives rather than engagement tools. Some hosts “flash” giveaways for only seconds, making them impossible to enter — especially for Android users whose animation cannot be sped up due to Whatnot’s override.
7. MSRP misuse
Invicta’s own website regularly discounts items 40%+, making MSRP feel theoretical and undermining credibility when used as a pricing anchor.
8. Limited product education
Hosts repeat basic specs without explaining why they matter, which doesn’t build trust when selling watches or fine jewelry.
Conclusion
There is a clear disconnect between the audience Invicta wants and the audience it actually has. Better training, consistent moderation, realistic value framing, and genuine customer research would go a long way. As someone who has invested significant time and money, I want to see Invicta succeed — but current practices are eroding customer confidence and long‑term loyalty.
MT
Mickey T.
It took a very long time for my watch…
It took a very long time for my watch to get here about 2 months
AK
Adam K.
"It usually takes up to 1 business day...but to collect money. To prepare order - more then 2 weeks or never. And no response whatsoever.
"It usually takes up to 1 business day(s) to prepare an order made with Invicta for delivery."
The order has been placed on 11/20/2025 and paid by credit card, payment was confirmed immediately . Order was confirmed 11/21/2025 and tracking number provided, yet the order has never been shipped. Since then, there has been NOT A SINGLE message, no response to any of mails, chat, /help-contact enquires. According to tracker, the status for 17 days remains same: 'in preparation'.
Good they accept credit cards, so after I exhaust communication, chargeback if no response comes.
SB
Shawn B.
The most expensive items were non…
The most expensive items were non functional straight out of the box with ZERO signs of damage. I paid $15 EXTRA dollars for fast shipping and it still took 3 weeks to get everything. Then once it arrived it didnt work. On top of all that the return process took another month. Its all just unacceptable. Especially for someone like myself that orders multiple items fairly regularly. Im very disappointed with all of it this time.