Identifix serves 100,000+ automotive technicians & shop owners with its Direct-Hit repair information, Direct-Shop management system and repair hotline
Identifix (identifix.com) has 22 customer reviews on Five Star Index, with an average rating of 1.2 out of 5.
Also known as
identifix.com
Website
identifix.com
Category
Vehicle Repair & Fuel
Location
Roseville, Minnesota
Listed on Five Star Index
2026
About these reviews
Replies
The company replied to 18% of reviews.
Latest
Most recent review: October 2026.
Edits
Reviews are shown as their authors wrote them. The company can reply, but cannot edit them.
Score
This company cannot pay to remove reviews or change its score.
The negative reviews about Identifix are largely due to poor customer service rather than the service itself. Although it’s advertised as a month-to-month, no-contract prepaid service, canceling is made unnecessarily difficult, with long phone hold times and ignored emails. I ultimately had to dispute the charges through my credit card company to get a refund for billing that never should have occurred, and even then, it took several weeks to recover the money. I recommend avoiding this company due to its deceptive billing practices.
HI
HisBeardness
You have to call to cancel
Customer service is equal to, if not greater, priority when using a product or service.
Having to CALL to CANCEL my subscription, which requires me to wait ON HOLD to do something that in 2025 should be a simple click is in itself completely unacceptable. IDFIX is hoping to make it more of a hassle and just eat the monthly charges.
The audacity and the gall.
Not only am I one-starring it here, but will be vocal on dissuading others from using it.
FB
Freeman B.
worst business interaction I've ever experienced in my entire lifetime
Honestly, not one of, but THEE worst business interaction I've ever experienced in my entire lifetime. I'm not even exaggerating.
To try and keep short and sweet, signed up for Direct Hit DIY, asked for upgrade to Direct Hit Pro:
1.) It took them a week to figure out the snaffus' in getting me on Direct Hit Pro (was stuck on the DIY version still a week after I had paid for Direct Hit Pro)
2.) They kept invoicing me for DIY after I had upgraded to Direct Hit Pro
3.) I paid the $209 for the Direct Pro upgrade (monthly subscription cost), and they didn't apply the $209 payment to my invoice
4.) When I inquired about the $209 payment not being credited on my invoice with Identifix, I didn't get a response from my account manager
5.) After another week, I asked to cancel my subscription and close my account and send me a corrected final invoice (including Ccing in their billing department and customer service), my account manager said they'd call me later that day, never called. Billing or Customer Service never responded to any of my emails. They would just close the cases with "-" in the resolution.
6.) After following up on not being called back by my account manager, account manager told me he couldn't close the account until he corrected the invoice. Week after that, had not heard back from the account manager. I called the account manager back twice leaving a voicemail with no call back from him
7.) I submitted complaints to the BBB and State Attorney General, to date, they also have not received a response from the business either. According to BBB they read the complaint, but didn't answer it (as of today)
8.) Finally I did reach another person at the phone number of my Identifix account manager, who told me my account was retroactively closed as of the 14th and I had no outstanding balance
I mean... the customer service... the operation whether it's billing or upgrades... wow... just wow... I don't know what else to say. Honestly I'm still concerned the individual I reached at the business didn't know what he was talking about (as he was not who I was working with previously and have no idea who he was at the business except for his name, and he knew how to check my account status and billing), so I will await the results of my communication efforts via regulatory agencies to assure I'm no longer billed and I'm square with the business.
To date, no one from the business has ever sent me any communication PROACTIVELY in regards to my account being closed or my billing being settled.
I see some folks give a good review, but I figure it's one of two cases:
1.) They work for the company
or
2.) They sign up for one product, never ask for an upgrade, never cancel, and never need any modifications of any sort to their subscription, basically sign up and never look back / need assistance anything from the business beyond initial sign-up
BD
Blaine D.
Just another Internet Rip Off
I've been in the Auto Repair industry for over 50 years and have subscribed to Alldata and Mitchell over the years. I've also have been a member of IATN for many years. Recently I thought I'd try Identifix and although it was helpful, the downside out weighed the benefits. I thought I was subscribing to a 30 day service when in reality the service is never ending until you call and cancel it. It's the old Bait & Switch . Shame on them for taking advantage of hard working technicians.
SO
Sonny
Offered direct hit with a shop manger…
Offered direct hit with a shop manger for good price. agreed to buy and never got shop manager. Two days of emails and phone calls saying a sale rep will look into it. Dont have access after 2 hours purchase to anything requested a refund and they said someone might call me back within the next month to process the cancellation. Basically they stole my money and gave me nothing in return. I highly recommend other shops to buy from anyone else.
AB
Andrew B.
Identifix is the GOAT
Identifix is the GOAT! Have used them over 10 years. They've been great