Human Interest, Inc. is a full-service 401(k) provider that helps small to mid-sized companies offer an affordable and scalable 401(k) that is easy to manage for employers and employees as the company grows. Employers can set up and administer a 401(k) plan entirely online, and make it easier for employees to manage their retirement benefits.For less than what a traditional 401(k) costs, Human Interest, Inc. gives you and your employees more options when it comes to crafting your retirement plan.What comes with a Human Interest, Inc. 401(k) plan?Automated AdministrationCompliance MonitoringDedicated Support TeamOur solution makes it possible for companies to offer high-quality 401(k)s as a part of a competitive benefits package without putting a huge administrative burden on HR.
Human Interest (humaninterest.com) has 404 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
Also known as
humaninterest.com
Website
humaninterest.com
Category
Investments & Wealth
Listed on Five Star Index
2026
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The company replied to 6% of reviews.
Latest
Most recent review: October 2026.
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Total bait and switch. They promise a low rate and then quickly implement drastic price increases and unsolicited service add-ons that you have no option to cancel. This is by far the worst company I have ever worked with, they are crooked and unethical. Only option is to pull funds and move to an honorable provider. Also, they recently moved all Vanguard funds into BlackRock Funds, which is their parent company. I don't even know how that is legal and not a conflict interest. 401k providers are supposed to be fiduciaries for their investors not for the investment firms holding the funds.
Response from Human InterestOct 12, 2026
We take your feedback very seriously. We would love to speak about your situation in more detail but we are unable to identify you. For security purposes, please follow these steps: after logging in, click Support at the top of your dashboard and request for your case to be escalated in the chat.
MB
Michael B.
Go with a more experienced provider.
No mobile app, extremely limited investment options, log in process it's very slow - it takes minutes to get a one-time code if it works at all. Would not use.
SA
Sarah
False advertising
I signed up with human interest because they were having a promotion of $0 for life if I signed up through Gusto. A year later they started charging $250 a month and told me the deal I had for the last year did not exist. Blatant lies and false advertising.
JH
J H.
Lousy
Lousy. Their website is just bare bones. They do not even provide and annual report as you have to tally up the quarterly reports.
If I ever change jobs, the first thing I will do is move my money out of HI.
BG
Brad G.
Avoid this company! Horrible customer support!
By far, some of the worst customer support I have ever worked with. I would avoid this company like the plague. The customer support will just lie about their first names and will even admit as much when called out. They claim to escalate to a manager, which for some reason takes a minimum of 2 hours and requires a call back - I've asked for that twice now and I never got a call back.
All I want to do is transfer my funds from their company to my preferred institution. Apparently this requires an online account and they tell you to do it yourself. Working with support the first time, the person had me create a new account altogether, and to make it worse, my account was not linked to my current/actual IRA account with them. He then fought back and forth claiming he can't find my accounts. After over an hour, he founds the accounts, but they failed to get my account properly activated and then told me to try again after 24 hours - so he just gave up!
The next two phone calls to two different reps, have you repeat the same steps, over and over again providing the same information multiple times. All of which has been of no help and they still have my money!!!
JR
Josh R.
Promises Made, None Kept
My overall experience, and first impression was terrible with Human Interest.
Initially, I was contacted by Marco Valdez to sign up for Human Interest (HI). Over the phone, I originally expressed my concern with ADP because they were charging me too much. ADP admitting they were billing me too much for years, and refused to compensate me for the overcharges. At that point, I knew I had to go elsewhere.
During that call, Marco told me all of the benefits of Human Interest. This was also including a $1500 transfer credit for switching to HI. He mentioned it should cover my ADP transfer fee. I remember the conversation, because I mentioned that I believe my ADP fee is $2000, so I may need to pay some out of pocket. He didn't think it was that high, so I said I would look into it later. I did find out that my ADP fee was $1500, and Marco was correct. I was happy to hear I could get out of ADP without paying any fees.
Months after getting everything all set up, I was told I would only be getting a $750 tech credit. When I asked them about the $1500, they told me they don't have that offer. I immediately reached out to Marco Valdez, who never even bothered to contact me back. Already got the sale, so ignoring me must have seemed like a good idea.
I told them I was definitely promised a transfer credit, and I even grew suspicious when the name "Tech Credit" for $750 came out of nowhere. None of those words were ever mentioned on our call.
Unfortunately, none of this was in writing, but it was the least of my concerns to think HI would deceive me. Fortunately, that is where I can bring my feedback to review platforms.
Any time I had to reach out to support, there was never an easy way of just getting help. Each group would take over during the implementation, push you through, and forget all about you. I had an issue where my HI connection wasn't working with ADP, and it was like pulling teeth to get it confirmed. Mind you, this is all within the first few months of setting it all up.
I would leave HI if I didn't just lose $750, and spend months switching it all over. Also, the price ended up not being that competitive in the end. Overall, bad move on my part.
LK
Leonid K.
Horrible Customer Support!
Terribly hard to deal with! No interest in supporting customers whatsoever. You feel like you speak with robots or people who are not even trying to help you as a customer. It is obvious that instead of actually helping you they are trying to hit their KPIs. Here is what i mean. You send an email asking clear questions, the answer is - let`s have a call. You ask about prices - Let`s have a call. You ask about anything - Let`s have a call. I am shocked to see this old mannered way of communication and such lack of understanding of customer`s requirements. They are leaving us no choice but to switch to another provider.
Response from Human InterestJul 10, 2026
I'm sorry that your issues have not been resolved promptly. We would love to speak about your situation in more detail but we are unable to identify you. For security purposes, please follow these steps: after logging in, click Support at the top of your dashboard and request for your case to be escalated in the chat.
SI
Sylvia I.
Human Interest is the WORST
Human Interest is the WORST. I had a 401(k) with them in a prior company. Not only do I not work for the company anymore, but the company itself left Human Interest a few years ago.
However HumanInterest still has my email associated with my former company's 401(k). So they are collecting money from my company for an account to which I have no access. The fact that a) they didn't notice it and b) their onlyh support email doesn't work, makes me distrust this company.
If your employer uses HumanInterest, get out. Put your money in an IRA - even keeping your money under your mattress would be better than HumanInterest
Response from Human InterestJul 10, 2026
Thank you for sharing this feedback. I'm sorry to hear you've been facing the email associated with your account. We would love to speak about your situation in more detail, but we are unable to identify you. For security purposes, please follow these steps: after logging in, click Support at the top of your dashboard and request for your case to be escalated in the chat.