At Groundfloor, we believe investing should be open to everyone, not just the wealthy or well-connected. Since 2013, we’ve been helping everyday people put their money to work through short-term, real estate-backed investments that typically deliver around 10% annualized returns.We were the first company qualified by the SEC to offer direct real estate debt investments to both accredited and non-accredited investors. That means whether you are just starting out or have years of experience, you can invest with the same transparency and control.So far, more than 270,000 people have joined us, funding thousands of renovation and construction projects across the country. Along the way, we’ve been honored with awards like the Forbes Fintech 50 and a spot on the Inc. 5000 list six years in a row.Our mission is simple: remove barriers, create opportunity, and help you build wealth on your own terms.
Groundfloor (groundfloor.com) has 402 customer reviews on Five Star Index, with an average rating of 3.9 out of 5.
Also known as
groundfloor.com
Website
groundfloor.com
Category
Investments & Wealth
Listed on Five Star Index
2026
About these reviews
Replies
The company replied to 11% of reviews.
Latest
Most recent review: October 2026.
Edits
Reviews are shown as their authors wrote them. The company can reply, but cannot edit them.
Score
This company cannot pay to remove reviews or change its score.
Groundfloor is a complete scam, I invested money in February 2025. I started earning small amounts right away $1-$20 so I continued on investing monthly. Then I noticed that my account balance never went up. According to Groundfloor I had earned $193, but I couldn’t find that money anywhere in my account. It was almost impossible to get in touch with them, but when I did they told me it was a glitch, they are fixing it and I had earned only $5. I believed them and left my money in. Now it’s months later and Groundfloor has told me that I have earned more than $500, but once again it’s not reflected in my account. And now I want to withdraw my investment but they will not let me until some magical day in the future, a date they don’t know. I want my money and I want them shut down.
Response from GroundfloorAug 5, 2025
Hi Angie – Based on what you’ve shared, it sounds like you’ve invested in our Flywheel flagship product and have auto-reinvestments enabled. If that’s the case, your repayments include both principal and interest. We’d appreciate the opportunity to review your account with you and walk through the details. Feel free to reach out to us at [email protected] or schedule a time to connect here: https://calendly.com/d/crf2-dk7-kr2/new-meeting?month=2025-08
AT
Alice T.
Not worth the hype
Not worth the hype , The pay is absolutely poor, View the use instead of given at the top
Response from GroundfloorAug 6, 2025
Hi Alice – We’d appreciate the opportunity to learn more about your feedback. Please don’t hesitate to contact us at [email protected] or schedule a time to speak with us at your convenience: https://calendly.com/d/crf2-dk7-kr2/new-meeting?month=2025-08.
MF
Mark F.
A full 85% of my remaining LRO…
A full 85% of my remaining LRO investments are in foreclosure or multiple extensions beyond a year.
They seem to be doing this to make it appear the loan default rate is far lower than it actually is.
Run, run, run from any investment with Groundfloor.
Response from GroundfloorAug 6, 2025
Hi Mark– We’d welcome the opportunity to review your account with you.
Generally, foreclosures and extensions can occur because Groundfloor carefully weighs the time and cost implications of default. Our Asset Management team is consistently focused on achieving the best possible outcome for investors—working to maximize both returns and timing on every opportunity.
Please feel free to contact us at [email protected] or schedule a call with a member of our team to review your account in detail: https://calendly.com/d/crf2-dk7-kr2/new-meeting?month=2025-08.
MR
Mark R.
After a nice roll
After a nice roll, my last three LROs have been in default for more than two years, FINALLY went to foreclosure, no updates since February. Investor has them on the market but too high given their unfinished or still shell conditions. Patience is running thin. Yes, I understood it was risky, but there seems to be a passive at best approach by the asset management team to bring this to a conclusion.
Response from GroundfloorAug 6, 2025
Hi Mark– We’d welcome the opportunity to review your account with you.
Groundfloor carefully weighs the time and cost implications of default. Our Asset Management team is consistently focused on achieving the best possible outcome for investors—working to maximize both returns and timing on every opportunity.
Please feel free to contact us at [email protected] or schedule a call with a member of our team to review your account in detail: https://calendly.com/d/crf2-dk7-kr2/new-meeting?month=2025-08.
DY
Dylan
Very disappointed with this company
Very disappointed with this company. Terrible customer service. Its all fluff they claim you will earn 9-14% on your investment. I realize all investment carries a risk, however other investments you can pull your money out if it's not performing.
I have earned 1.37% on my $1000.00 that's been repaid. I imagine I will be waiting up to 3 yrs to fully withdraw my investment. I am very grateful I didn't invest more.
Avoid Groundfloor.
Response from GroundfloorAug 6, 2025
Hi Dylan – We’d appreciate the opportunity to review your account with you directly.
Based on the information provided, it appears you’ve invested in the Flywheel Portfolio, which targets a 9% annualized return. The underlying loans have terms ranging from 6 to 24 months, so early repayments may result in lower interest earned. That said, we typically see a higher volume of repayments around the 12-month mark.
Feel free to reach out to us at [email protected] or schedule time with a member of our team at your convenience: https://calendly.com/d/crf2-dk7-kr2/new-meeting?month=2025-08.
CH
Char
If you want to invest in groundfloor…
Update 8/23/25: Groundfloor - thank you for responding to my review - almost 8 months later. You asked how I reach the conclusion that Groundfloor loans are high risk, while I thought it obvious based on my initial review, I'm happy to clarify:
Of my Groundfloor loans that are closed/completed:
Only 1/3 of loans performed as advertised. 2/3 of closed loans either were extended with significantly lower return, or defaulted with losses.
To put it in perspective- of the total closed loans, expected/advertised interest was 10.8%, but the actual return is 6.6% (note this is lower than when I did the initial review as a result of more losses coming in).
Of the remaining open loans, worth 23% of the total funds I transferred to and invested with groundfloor, 100% (that is ONE-HUNDRED PERCENT) are in default, they are between 1 to 5+ years past expected/advertised maturity date. And when they finally are closed out, most are closed out with losses (= negative earnings).
Finally I have no control over this process, 5 years past maturity and Im still waiting for loans to be closed out.
All in all, this equals high risk in my book. Hence why I referred to Groundfloor loans as High Risk.
Below is my initial review.
If you want to invest in groundfloor the following may be helpful for you to know and be aware of:
1. Arm yourself with lots of patience, your money will not be returned to you when originally expected. A large percentage of loans are delayed or enter default, and YEARS after original maturity date - many loans are still not settled/paid out (if they are paid out at all).
2. Understand that - despite being backed by real estate - these are high risk investments, any loan promising 10%+, carries high risk of default.
3. Expect that the total return will be far less than expected. This is due to the many loans entering delays and defaults. Out of my 1340 loans which have been repaid/settled to date, the expected rate of return was 10.8%, BUT actual rate is 7.4%. This does not reflect the 166 loans still outstanding, which are almost all in default and years past maturity date. When all loans are settled/repaid - years from now, i expect the actual rate to be significantly less than the 7.4%. I figure I will be lucky to breakeven. And that does not reflect inflation or opportunity costs.
4. My personal time horizon: I began investing in groundfloor in 2019, I used the automated investment features. In 2023 I stopped reinvesting and began pulling my money out as it became available. I expect it will be years before last 166 loans are settled. The longest loan in default so far is about 5 years past expected maturity date.
5. All in all, Groundfloor is not for me. It sounded good, I originally thought my principal would be relatively safe as it was backed by real-estate, but despite the rather small loans sizes and diversification- that is not the case. The current realized returns (and I don't even know the impact of all the remaining defaulted loans yet) are not worth the hassle, the inflation hits, the lost opportunity costs, the years of delay, or lack of control over my funds. I find I am making better diversified investments with MUCH better and safer total returns, within my regular brokerage account. Groundfloor was an experiment, one I will not repeat.
Response from GroundfloorAug 6, 2025
Hi Char – We’d like the chance to better understand your feedback.
While all investments carry some level of risk, you mentioned experiencing high risk, and we’re interested in how you’re evaluating that. Since you’ve been investing with us since 2019, it’s important to consider that we’ve originated thousands of loans over the past six years. Depending on how many you've invested in, your default rate could be relative to your portfolio size.
For loans that do default, our Asset Management team is actively focused on recovering the highest possible value for investors—always weighing both return potential and timing to drive the best outcome.
Feel free to reach out to us at [email protected] or schedule a time to speak with a member of our team: https://calendly.com/d/crf2-dk7-kr2/new-meeting?month=2025-08.
GC
Grace C.
Stay away from this company
Stay away from this company, it is almost impossible to make a profit on your investment with Groundfloor. They will lure you to keep adding money just to frustrate you when it is time to withdraw and eventually steal it .i have noted a substitute comp high up on my display pic with a profitable high return experience.i hope this review helps someone
Response from GroundfloorAug 6, 2025
Hi Grace – You've made some bold and inaccurate claims, including that it’s impossible to make a profit and that funds can be stolen. These statements are simply not true.
Our team is here to support clients who choose to invest with Groundfloor, but we do not lure anyone into investing. Participation is entirely voluntary, and our track record speaks for itself.
You’re welcome to reach out to our team at [email protected] to discuss your account, but we take accusations like this seriously and do not believe they reflect the reality of our platform or the products we offer.
JA
James
easy to set up and make some $$$
easy to set up and it will take a little bit to understand BUT I spend $100 and the system spread my money around and I actually made a few $$ already. Great App and company
Response from GroundfloorAug 6, 2025
Hi James - thank you for the wonderful write up! Feel free to tell your friends and take advantage of our referral program. $50 each for you and a friend, for their 1st $100 invested. Thank you for investing with Groundfloor!