Geneva CapitalWe understand that owning a business can be challenging, so we aim to make financing simple with quick approvals, competitive terms and unmatched customer service. From the friendly voice on the other end of the phone to the personalized service we apply to every transaction, the Geneva Capital team prides itself maintaining excellent customer relationships and impressive satisfaction ratings. We’re real people helping real people prosper.
Geneva Capital (gogc.com) has 43 customer reviews on Five Star Index, with an average rating of 4.1 out of 5.
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Raul R.
I just got a new credit from Geneva Capital, So far, they have been very kind and maintained frequent contact; the approval process was fast and secure, and I already have the financed equipment in my possession.
Paul
Do not use this company. In my opinion, they are one of the most unethical companies I have ever dealt with. From my personal experience, they seem to prey on people who fall slightly behind on payments or are going through hardship. They send multiple threats and pressure you into a position where they can take action against you, even if you are only two or three days late. That is exactly what happened to me. I kept pleading for a payment reduction because my wife and I lost income from our main source of work. They were not willing to work with us at all. Instead, they laughed at us and told us that people like us should not own businesses. That comment came from one of their workers named Kyle. The harassment continued, and they eventually filed a court order to repossess my equipment. I had to hire a lawyer because they refused to speak with me or negotiate. That is the position they put people in: if you cannot afford the payments, how are you supposed to afford an attorney? Luckily, we had a family attorney. Other people may not be that fortunate. Even after we finally settled on an amount and everything was supposedly resolved, they still placed a judgment on my credit. I know I am not the only one with this experience. Read the other reviews and decide for yourself. From what I have seen, their lending practices and the way they treat customers are completely unethical.
Sean K.
I would like to clarify several important points in response to Geneva Capital’s statement. The “reduced payment plan” that was offered came with a condition that the equipment’s working condition had to be verified by their representative. Verifying equipment condition is typically the lessor’s responsibility, yet I was told that verification needed to be done under their terms. At the same time, legal documents were being prepared and delivery attempts were made, which made it appear that the intention was to move forward with litigation rather than resolution. I did provide the full physical address of the equipment when requested. The statement that I refused to provide the location is not accurate. In fact, after the dispute escalated, I reached out again expressing my willingness to continue making payments and to cooperate with equipment inspection. However, instead of working toward a mutually reasonable solution, repeated attempts were made to serve legal documents. I declined to accept service at that time because I was still actively trying to resolve the matter through communication. My decision to leave this review is based on the difficulty in having constructive discussions. The communication style used by their representative was consistently demanding and threatening in tone, which made productive resolution challenging. I remain open to resolving this matter in a fair and reasonable way.
Response from Geneva CapitalFeb 12, 2026
This is the third public review regarding a matter that is currently in active legal proceedings. As previously stated, we are limited in what we can discuss publicly. Additionally, a few paragraphs online cannot accurately capture the full history of this commercial agreement or the documented steps that led to legal escalation, nor would it be productive to continue going back-and-forth. Geneva Capital’s guidance to any business going through collections has always been to remain in consistent communication. Keep our team informed of the steps being taken to resolve the delinquency. Even when circumstances are difficult or when there's little movement, ongoing communication allows flexible solutions to remain available. When communication stops and/or mutually agreed upon terms are not fulfilled, legal review becomes the only remaining option. We look forward to this matter being resolved professionally through the appropriate legal processes.
Darin Heavilin, S.
We recently purchased our third piece of equipment financed through Geneva Capital. The process each time has been fast, easy and better terms that other lenders. I would recommend considering Geneva Capital for your next purchase.
Jeffrey
My latest equipment lease with Geneva finance was flawless from the beginning. I appreciate the service I received and the reps were awesome and knowledgeable. I look forward to working together on future projects.
customer
Absolute trash - avoid at all costs Geneva Capital - and, as far as my own experience goes, Connor Winkleman - are the worst kind of predatory lenders. During the sales process everything went super smoothly and Connor made a number of very explicit promises about his ability to find a buyer for me if, "at any point", my CNC proved to be more than my business needed or could support. The second the financing documents were signed, Connor - and his empty, worthless promises - disappeared on the wind. From that point he was rude, combative and unhelpful. After I received the machine they sent me harassing emails every week to sign a document attesting that my machine was setup and installed - when it wasn't - and ignored my questions about why they needed such a document, which felt like it was - frankly - none of their business. Connor then used my refusal to fraudulently sign a document (that they had no business asking me to sign) as a basis for why he could no longer help me in all the ways he promised when his commission was on the line. If you are pointed in Geneva's direction by Shopsabre or another manufacturer, RUN LIKE THE WIND. They are shady, dishonest and rude people.
Response from Geneva CapitalAug 13, 2025
Thank you for your feedback, Tom. While we regret that your experience did not meet your expectations, we feel it’s important to provide additional context that may be helpful to you and to others reading this review. You originally reached out over 3 years ago in early 2022 to finance a CNC router. Our team spent several weeks working with you to review various lease structures, answer your questions about tax strategy, document processing, and buyout options, and to ensure the financing structure was clearly understood. You signed the finance agreement and authorized the manufacturer to build the machine to your specifications. Several months later, just weeks before scheduled delivery, you contacted us stating that the machine felt like too much for your business. At that point, the manufacturer informed you of their 35% restocking fee - totaling $14,168 - which applies even if the machine is returned unused. Based on that information, you agreed that taking delivery of the equipment and exploring resale opportunities would likely be the most financially responsible option. We understand that things can change in a business, and this was consistent with how we’ve informally helped other customers in rare, similar circumstances. However, we made it explicitly clear that while we'd do our best to help, resale assistance was not guaranteed, nor part of the financing agreement. There were no “promises,” verbal or written, made by our staff regarding resale. You also expressed concern about the “delivery and acceptance” form we requested post-shipment. This form is standard across the commercial equipment finance industry and serves to confirm that the equipment has been delivered in good order. This is a very important safeguard for all three parties (the vendor, the finance company, and you the buyer). Out of respect for your concerns, and to accommodate your hesitation around signing, we even modified the document’s language to indicate that the equipment had been delivered but not installed. This effort was intended to give you more flexibility given your desire to sell the brand new piece of equipment. The intention was never to apply pressure as you've indicated here. Understanding your wish to sell the unused equipment, we continually reached out to better understand the situation from you. However, you did not respond to these inquiries and ultimately ignored us. Then, 2 years later you reached back out insisting we needed to help you sell the equipment. Despite claiming in your review that the equipment was never installed or used, there is substantial evidence to the contrary: - You reached out to the manufacturer's support team on multiple occasions regarding machine setup and operation issues. - You posted photos and videos of the CNC machine running in your shop on your publicly accessible Instagram account. We understand that your business needs may have changed, and that this situation has been frustrating. However, our team made every effort to remain communicative, flexible, and respectful throughout the process - responding to emails promptly, modifying documents upon request, and going above standard lender expectations in an attempt to help. While we respectfully disagree with your characterization of our team and our practices, we wish you the best and remain open to future dialogue.
UNIVERSUMLTD.COM H.
Avoid at all cost!
Christopher G.
We purchased large-format printing equipment through Geneva Capital a few years back. The process was smooth, professional, and financially manageable thanks to their helpful team. Then life happened—COVID, health setbacks, and ultimately, we had to close our business. We were in a tough financial situation and honestly feared the worst: aggressive collection tactics, legal threats, and pressure. Instead, what we received was support, fairness, and a real willingness to work with us. Mike Tripp, in particular, was incredible throughout—open, responsive, and genuinely kind. We made every effort to stay in communication and uphold our side of the agreement, and in return, Geneva met us with understanding and flexibility. If you're considering working with them, know this: they’ve been professional from day one, and even when things got tough, they treated us with humanity. If you’re struggling, don’t go silent, reach out, stay honest, and you’ll likely find the same support we did. Highly recommended.
