Silvio D.
Their MAP policy is just wrong
Their MAP policy is just wrong, avoid this company for any wholesale business. Selling at cost, Their Answer Thank you for the email in regards to MAP violators. All violators were sent Cease & Desist letters to ensure their listings are corrected. As Amazon does not enforce MAP, it is a process. Here is how the process works. We are required to send the C&D in order to give the violator(s) the ability to self correct within two business days. If they do not comply, we then have to send a legal letter stating that they are no longer authorized to sell Genepro products on any platform and request that they remove the listing on their own (again, two business days). If they do not comply then our enforcement group sends in the formal complaint for USPTO/Trademark and Patent infringement for illegal sales of our products to amazon with all documentation of submittals of the Cease and Desists letters, any responses, signed agreement and formal complaint. We are also now reporting those violators to DHS to begin the criminal investigation. Criminal investigations can take months and amazon can take up to 90 days to make their enforcement decision. The time frame on this enforcement varies case to case. Depending on the health of the account and which investigator through amazon receives the notice can greatly affect the time it takes for them to enforce. A long time store with a good rating on amazon will naturally take longer than a new store with no or low rating. This is something that we diligently work on each and every day to protect your investment and our brand as every violation is incredibly damaging to us on multiple fronts. We are very happy with our 98% MAP compliance rate across all Amazon Transparency listings. The industry average is now 78% so we are well ahead of the curve and are in amazing position on the platform. Please feel free to report these companies as well. Amazon will not remove them but they do input these complaints into that vendors file so when the investigators dive into the case, they see these complaints and that will help speed up the process in getting them deactivated and off of the listings. Hope this information helps.
Response from geneproprotein.comJan 21, 2025
We are at 98.7% compliance rate in terms of MAP. Industry standard is 67% so we are well ahead of the game. And with Amazon not enforcing MAP, we have to take the extra steps to utalize our patent and TM protections. We are very proud of our amazing compliance rate.



