Will
Great customer service
Great customer service. App is easy to use. Love the email updates on price action.

GBI Direct, formerly Hard Assets Alliance – Precious Metals Investing Made SimpleWhether your goal is to preserve wealth, protect against currency risk, or build long-term stability, GBI Direct delivers a secure and convenient way to invest in physical metals—backed by technology, transparency, and a customer-first approach. Our leading online platform is used by some of the world's largest financial institutions and is available to individual investors aiming to diversify their portfolios with tangible assets like gold, silver, platinum, and palladium.We understand the critical role that precious metals play in investment strategies as a hedge against inflation and economic uncertainty. That's why our platform allows investors to easily browse, compare, and purchase a wide selection of bullion products from reputable global dealers who bid against each other to give you the best price.Through our trusted vaulting partners, we offer secure storage options in multiple international locations, giving you peace of mind that your assets are safe.Transparency and trust are at the core of everything we do. With real-time pricing and a straightforward fee structure, investors can make informed decisions without worrying about hidden costs or surprises.GBI Direct is committed to educating and empowering investors through expert research, market insights, and in-depth educational content. Our team regularly publishes articles, guides, and reports to help you navigate the precious metals market with confidence.We strive to make your precious metals investing experience the best it can be and welcome your feedback—leave a review at GBIDirect.com and let us know about your experience.
GBI Direct (Formerly Hard Assets Alliance) (gbidirect.com) has 287 customer reviews on Five Star Index, with an average rating of 4.4 out of 5.
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Investments & Wealth · NEW YORK, New York
Excellent

Investments & Wealth · New York, New York
Excellent

Investments & Wealth · Manhasset, New York
Excellent

Investments & Wealth · Greatneck, New York
Excellent
Showing 211 reviews with 5 stars · Clear filters
Will
Great customer service. App is easy to use. Love the email updates on price action.
Al W.
auto savings/investment account executes well, according to desired plan and on time. reporting is transparent and available
Bill M.
I have worked with this company for almost four years, and every aspect of my interactions have been perfect. Customer service is fast and efficient, buying and selling is incredibly easy and the costs are very clear in the final settlement. This is a phenomenal business to do any trading in hard assets with.
JAMES H.
RESPONSIVE
Kevin
Hard Asset Alliance makes it easy buying precious metals on a dollar cost averaging strategy. Their process for spot purchasing fractionalized metals and coins is superior and with low fees. Their vaulting is very secure and low cost as well.
Dennis
I've been on the HAA platform for about 12 years. It has been reliable and easy to use. My experience with Customer Support is very good. They are knowledgeable and helpful. I recently spoke to them regarding the process for a Qualified Charitable Distribution.
Andrew G.
I've experience with many investment firms and retirement accounts. I have found the people at HAA to be the most helpul, pleasent and knowledgable. Their IT is clean, to the point simple and easy. My dealings with many others has often been a struggle. Sometimes costing me money. I go to them first.
Earle C.
After spending some time yesterday with one of your most patient representative along with the two other representatives who helped me earlier. When I tried to login today I was successful. No more 500.Thank You for that . Now when I login, I get my name and account number, But I can not find my inventory list , Can some tell me how to find the list of metals that I have. Thank You again Earle Crosswait. Yea!! my problems have been solved. Once again your representatives have done a great job!! Thank You again I will recommend HAA/ GBI Earle Crosswait.
Response from GBI Direct (Formerly Hard Assets Alliance)Feb 13, 2026
Thanks, Earle! It was a pleasure helping you navigate through the account.